Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 111

GTM Real Estate Represent Territory 111

SaaStr

JULY 6, 2025

The 2020 cohort achieved a 46% compound annual growth rate from initial purchase through March 2025—meaning customers don’t just stick around, they consistently expand their usage year after year. The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025.

Represent 106

Represent Education Growth Pipeline 106

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

SaaStr

MARCH 30, 2025

And come watch 200+ sessions like this at 2025 SaaStr Annua l! We're gearing up to bring together 10,000 of the best in SaaS, Cloud and AI at 2025 [link] May 13-15 in SF Bay! The SMB market offered a sweet spot between enterprise complexity and consumer scale. May 13-15 in SF Bay! It's Where The Cloud Meets! The result?

CRM 77

CRM Price Growth Engineering 77

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. Scott Barker: Not political in any way, but the market seems to be reacting correctly. We saw Service Titan actually today go out and IPO, and I think they shot up from 71 to like 101. What’s your outlook for 2025? There seems like hope.

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.

GTM 84

GTM Customers Construction X-functional 84

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. You have to go all in.” The Enterprise Pricing Journey Is All About Unbundling Stripe learned this the hard way. pricing was brilliant for SMBs but completely wrong for enterprise.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

SaaStr

JUNE 9, 2025

The Death of Volume-Based Go-to-Market One of the most striking insights from Rangan was how AI is forcing a complete rethink of traditional B2B sales metrics: “We’ve gotten used to in the old playbook, increase the volume of leads, increase the amount of pipeline, increase everything. .”

B2B 74

B2B Up-sell Conversion Engineering 74

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. And there’s a few reasons for that.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them. Did they have their own portfolio companies struggling with GTM?

GTM 77

GTM Sell Pipeline Networking 77

SaaStr

JULY 10, 2025

larger revenue base by 2025. Sometimes the bigger market wins, even with lower initial margins. When are smaller customers “better”? Olo was just acquired for $2B by Thoma Bravo after 20 years — a big success. margin) Net Income: $11.8M margin) Net Income: $11.8M

Strategize 70

Strategize Networking Represent Market share 70

SaaStr

MARCH 18, 2025

Joselyn Goldfein , Managing Director at Zeta Venture Partners, which invests in AI and data infrastructure-focused startups from inception through seed stage And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! They use AI for price discoverability and optimization, with a setup that drives annual retention.

Growth 75

Growth Government Customers Healthcare 75

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. This created almost opposite playbooks for their SMB vs. enterprise motions, complicating their enablement strategy.

GTM 83

GTM Territory Cold Call Price 83

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 105

GTM B2B Growth Start-ups 105

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Competitive Intelligence and Market Insights and New!! Many vendors offer special event pricing or extended trials, creating additional value. Pull together the team.

Pitch 78

Pitch Strategize B2B Strategic planning 78

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. 2025 is a different world. This piece unpacks that further – where venture is, where it’s going, and and what it means for early-stage founders building now. The venture market in 2025 is more bifurcated than ever.

GTM 90

GTM Drivers/motivators Growth Go To Market 90

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x

GTM 106

GTM Cross-sell Pipeline Launch 106

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This approach also improved forecasting accuracy by combining sales and retention data, enabling better pricing, resource allocation, and product planning. But, it doesnt always work.

GTM 106

GTM Customers Sales Growth 106

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. It may come at a price, but that price if often worth it in the long run.

GTM 122

GTM Sales Growth Represent 122

Martech

MARCH 17, 2022

Long-term goals are slightly more complicated to measure and involve various analyses, such as evaluating your pricing, competition, sales funnel, and churn: Pricing analysis. Knowing your company’s pricing history can help you understand how customers view your product. Competitor analysis. Sales funnel analysis.

Profit margin 123

Profit margin Teamwork Price Growth 123

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 130

GTM B2B Conversion Objectives and Key Results 130

SBI

SEPTEMBER 12, 2018

Booth 2025. Get pricing right on every quote. Quickly deploy strategic sales and pricing plays based on changing market, cost and competitive dynamics. This year’s Ops-Stars will be the place to be for ops, sales and marketing pros who want to cash in on the secrets to ops success. Manufacturing Lodge.

Territory 47

Territory Appointment Manufacturing CRM 47

SBI

JUNE 17, 2025

SERVICES SERVICES OUR SERVICES Go-to-Market Strategy Consulting Data-driven commercial value creation assessment, strategy and tailored execution plans to drive growth​. Technology Drive commercial visibility and efficiency with end-to-end design, integration, operations, and support of the go-to-market tech stack.

Growth 26

Growth GTM Transportation Healthcare 26

Sales Hacker

FEBRUARY 7, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eyeballs How SaaS pricing evolves across different company stages. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

GTM 83

GTM Finance Real Estate SQL 83

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 102

GTM Gambling B2B E-commerce 102

Sales Hacker

APRIL 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. How to do SEO right in 2025 (hint: most companies get it wrong) What high-performing teams do differently with SEO 1. For Coinbase, the real SEO wins came not from more blog posts, but from scalable, search-driven pricing pages.

GTM 87

GTM E-commerce Cross-sell Referrals 87

Sales Hacker

MARCH 10, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This is related to Prices Law, states that the square root of the number of employees in a company do about half the work. A culture of managerial durability, where key leaders stayed with the company through scale.

GTM 71

GTM Construction Launch Quota 71

Sales Hacker

JANUARY 28, 2025

Kraig also led marketing as the CMO of Salesforce during very formative years of the company’s history. To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders.

GTM 100

GTM X-functional Price Pipeline 100

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 14:58) The evolution of Levelset’s sales motion and pricing strategy.

GTM 113

GTM Construction Up-sell Cross-sell 113

Sales Hacker

APRIL 29, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. This is Sophie esi, VP of Marketing at VC Firm, GTM Fund in our media brand GTM. Sophie Buonassisi: it.

GTM 89

GTM Product X-functional Start-ups 89