RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Sales Ops is Shifting from Activity Tracking to Outcome-Based Metrics For years, sales teams have focused on quantity-driven KPIs like calls made, emails sent, and meetings booked. But sales ops leaders are now prioritizing quality over quantity.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Lead cross-functional data initiatives Establish regular data health check meetings with IT/Ops, sales and customer service teams.

Government 70

Government Objectives and Key Results Technology Technology 70

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. Maybe your reps are getting stuck because they skipped objection-handling content. They’re executing smarter.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our role plays simulate real-world scenarios, so sales reps get better at handling objections.” We provide feedback and coaching, so teams improve fast.”

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

APRIL 28, 2025

The result is expanded reach, with audiences that Evertrak couldn’t access through traditional industry channels. The operational technology backbone of your company is a key factor in determining whether you can attract and keep the next generation of talent and today, that includes AI adoption.

Meeting 115

Meeting Objectives and Key Results Manufacturing Retail 115

Martech

JUNE 9, 2025

We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue. With a campaign, you’re working toward a fixed objective within a set timeframe. How we help you solve the problem and meet the future. Situational, not product-focused. Not product.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). Best practices for visibility: Frequent updates in all-hands & team meetings.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. “Why aren’t they meeting those goals? What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? “Where are they struggling? ” I ask. ” I ask.

Real Estate 109

Real Estate GTM Objectives and Key Results Objection handling 109

Hubspot

JULY 10, 2025

This guide provides accurate, up-to-date pricing and feature comparisons across all Sales Hub plans as of 2025. Key Features HubSpot branding removed from chat and meetings Multiple currencies accepted for payment HubSpot Payments and Stripe payment integration (U.S. This suite of free tools offers a free business platform.

Price 36

Price Objectives and Key Results Territory Government 36

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives. Or by contrast, it’s probably not a great fit?

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Highspot

JULY 9, 2025

Key Takeaways A ‘good’ or ‘bad’ sales efficiency ratio can make or break your business. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue. What is sales efficiency? Did you know?

GTM 40

GTM Objectives and Key Results Sales Growth 40

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

GTM 115

GTM Sell Customers Cold Call 115

SaaStr

JUNE 30, 2025

These tools aren’t just shiny objects — they’re the foundation of how a small team creates outsized impact. ✨ Lemkin (@jasonlk) June 4, 2025 The AI revolution isn’t coming. We feed it our YouTube videos and SaaStr sessions, and it spits out crisp, actionable summaries that actually capture the key insights.

Objectives and Key Results 100

Objectives and Key Results GTM Niche Gaming 100

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Max and I have always leaned heavily on marketing and media to drive outsized results. But this time, that tool was off the table.

GTM 77

GTM Sell Pipeline Networking 77

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. Despite their promise, ads.cert and the SupplyChain object havent reached widespread adoption. In 2015, ad fraud caused $4.6

Objectives and Key Results 87

Objectives and Key Results Represent Education Trust 87

Martech

JUNE 24, 2025

Agents unleashed: Beyond human limitations “Agentic AI” is the buzzword echoing through corporations, boardrooms and Gartner reports alike, crowned as the trend for 2025. Gartner, in its February 2025 GenAI research, aptly dubs these “goal-based agents” – digital strategists relentlessly pursuing specific objectives.

Objectives and Key Results 121

Objectives and Key Results Government Consult Strategize 121

Salesforce

FEBRUARY 17, 2025

Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. Activity KPIs track the day-to-day work (such as calls made, emails sent, and meetings booked). Outcome metrics focus on results (like revenue generated, deals closed, and win rates). The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Who are you excited to meet at the event? Will you be launching anything new?

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more. What is structured data? Schema Markup Validator.

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Personalization delivers better results.

B2C 125

B2C Drivers/motivators Objectives and Key Results B2B 125

Salesforce

MARCH 14, 2024

They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. That trusted data is the key to personalizing customer interactions and increasing profitability and lifetime value. The result? Are you running, walking, or crawling? What do shoppers want next?

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. As an SEO, your goal is to optimize your website to meet users’ needs when they search online.

UX 86

UX Objectives and Key Results User Experience Legal 86

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant.

CRM 97

CRM Objectives and Key Results X-functional Real Estate 97

Salesforce

JUNE 28, 2024

Clinical data management (CDM) manages the data protocols for clinical trials, including establishing the right systems, processes, procedures, and training to extract meaningful results and comply with local and federal regulations around the world. The primary objective of clinical data management processes is to provide high-quality data.

Pharmaceutical 59

Pharmaceutical Objectives and Key Results Government Technology 59

Highspot

NOVEMBER 9, 2023

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. Here are some key benefits of a digital sales room. Data Analysis: Sales teams can analyze objection data to refine their objection-handling strategies and materials.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. A complete revenue intelligence platform unites several key technologies and processes, and addresses the data and analytical limitations that have long hindered operations teams. . Customer Churn.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

PandaDoc

JUNE 25, 2019

Highly efficient sales teams use market data to find unmet customer needs and use that information to increase revenue and satisfaction rates by meeting those needs in their sales process. Performance data is the foundation of objective coaching. Best practices of highly efficient sales teams using market data. Closing remarks.

Sales 75

Sales Objectives and Key Results Pitch Prospecting 75

Hubspot

AUGUST 21, 2023

It can also be helpful to have an initial call or meeting with the new client to ensure you fully understand the problem they're trying to solve and their objectives. Specificity is key here. Research and critical thinking are key here. Once you've done your research, it's time to begin writing your business proposal.

Objectives and Key Results 69

Objectives and Key Results Clients Price Prospecting 69

Outreach

SEPTEMBER 2, 2021

Would it be the number of closed deals, meetings booked, calls made, or something else entirely? While key performance indicators, or KPIs, are the best way to see how your team is doing and assess the health of your pipeline, it can be a little overwhelming with so many different KPIs and data points to look at. Define Your Goals.

Objectives and Key Results 40

Objectives and Key Results Pipeline Profit margin Sales 40

Salesforce

JUNE 6, 2025

Revenue is coming from everywhere In 2025, revenue doesn’t flow from just one channel. That kind of flexibility is a game-changer for meeting evolving customer needs and simplifying operations. Make changes to meet the market once and deploy across all channels in hours or days, not weeks. Can daisychained tech stacks manage it?

Finance 52

Finance E-commerce Territory Price 52