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Social media and influencers: 2025 predictions

Martech

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. PPC and paid social. Affiliate and influencer.

Niche 98
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.

Launch 111
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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. In other words, you need to define your niche.

Niche 100
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Find the right subreddits for your niche. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

B2B 130
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MNTN and Hinge Health IPOs: No, You Don’t Need $500m ARR to IPO. But You Do Need ~50%+ Growth

SaaStr

Niche B2B Tools Struggle for Scale Smaller, specialized B2B software companies like Webicon and Silvaco have underperformed, suggesting investors prefer platforms with broader market appeal and clearer paths to significant scale. Somewhat smaller IPOs are possible and the market is good with them. If … if … you have the growth.

Growth 78
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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Look for micro-influencers who specialize in your niche or industry. Start it up Instagram marketing for small business: Winning in 2025 and beyond The beauty of Instagram for growing businesses is that you can compete effectively with larger companies by being more real, responsive, and connected to your community.

CRM 59