Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Processing. The financial operations sector offers a strong example of how technology can ease inflation pressures. Email: Business email address Sign me up!

Strategic partnership 114

Strategic partnership Strategize Finance B2B 114

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Sports 119

Sports Appointment Entertainment Gaming 119

Sales Pop!

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 244

Sales Technology Technology Conversion 244

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 126

Strategize Trust Technology Technology 126

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Processing. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement.

CTR 112

CTR Government Click Through Rate UX 112

Martech

JANUARY 3, 2025

Take a look at Gartner’s definition : iPaas is a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations. Processing.

Government 121

Government Campaign Service Meeting 121

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. AI councils and Chief AI Officers With the influx of AI-powered tools and processes available on the market, businesses will aim to adapt with new hires and restructuring. Processing.

Retail 113

Retail CRM B2B Education 113

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 131

E-commerce Engineering Technology Technology 131

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 126

Customers Government Healthcare Hospitality 126

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Customers 117

Customers Appointment Education Consult 117

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. <div class="post-info"> Posted on January, 2025 </div> appeared first on Partners in EXCELLENCE. All of these roll up to the 5 key metrics the CRO cares about.

High impact 115

High impact Pipeline Inside sales Quota 115

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM B2B Engineering 80

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Processing. This challenge in navigating the late-stage, collaborative buying process might be more acute than many veteran marketers realize.

Technology 80

Technology Technology B2B Drivers/motivators 80

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. By reporting on time spent in each ticket status, you can spot delays, identify process bottlenecks, and improve resolution times. Processing. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

A/B testing 104

A/B testing Campaign Contact Service 104

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Note: autonomous AI agents are a technological leap forward and actually replace chatbots. This process is known as AI grounding. Watch the demo 4.

Contact 102

Contact Service Start-ups Conversion 102

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% Processing. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Networking 122

Networking Strategize Growth B2B 122

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. Processing. “AI is reshaping marketing and martech,” they write. “And Email: Business email address Sign me up!

CRM 131

CRM Technology Technology Engineering 131

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Processing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals.

B2C 88

B2C Sports B2B Launch 88

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. This oversight can be part of the company’s governance program or the marketing process.

Consult 132

Consult Technology Technology Represent 132

Martech

OCTOBER 10, 2024

As a result, many companies invested less in technology than they had in previous years. Why Juliette thinks authenticity will be a focal point for marketers in 2025. Processing. Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up.

Technology 131

Technology Technology Process 131

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Dig deeper: 5 steps to ensure business goals lead your martech strategy Process dysfunction: The revenue killer Your marketing processes look solid in flowcharts. A perfect process that people work around helps no one.

Finance 115

Finance SQL GTM Campaign 115

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. Sales Hub users will no longer have access to scoring.

Contact 107

Contact CRM Campaign Service 107

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. This streamlined process reduces clicks, speeds up workflow creation and makes it easier for new users to navigate HubSpots automation tools.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. This shift makes human skills even more essential in later stages of the sales process. On this episode of The Sales Gravy Podcast, Jeb Blount Jr.

Sell 97

Sell Pipeline Lead generation Networking 97

Martech

JANUARY 16, 2025

Shortly after the calendar changed to January 2025, Contentstack acquired CDP vendor Lytics. Michael Katz will continue as CEO of mParticle, Andrew Katz will become Chief Technology Officer of Rokt and Jason Lynn will remain Chief Product Officer of mParticle. Processing. The mParticle solution is now known as mParticle by Rokt.

Clients 112

Clients Technology Technology Customers 112

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing. Email: Business email address Sign me up! appeared first on MarTech.

Promote 129

Promote Represent Technology Technology 129

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Previously, enrichment was either automatically applied to all records or required manual processing of up to 100 records at a time. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Processing. Dig deeper: 3 announcements from Dreamforce marketers need to follow The post 10 must-use marketing updates in the Salesforce Summer 2025 releases appeared first on MarTech. Email: Business email address Sign me up!

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Salesforce

APRIL 30, 2025

Technology is a tool, not a strategy: Dont chase trends. Use technology to support your vision , but never let it define your business. With a no-nonsense approach, Gary encourages entrepreneurs to embrace social media , create meaningful content, and seize opportunities in a world driven by technology. “Crush It!”

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

Customers 132

Customers A/B testing Click Through Rate Legal 132