Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

NOVEMBER 1, 2024

In today’s economic climate, this misalignment represents a critical oversight in how we approach revenue growth and makes a case for account-based strategies to be deployed more broadly across the expansion side of the funnel. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

JUNE 2, 2025

Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents. rose to 30.8%, and experts predict a record number of SaaS mergers and acquisitions (M&A) in 2025.

Government 70

Government Represent Strategize B2B 70

Martech

FEBRUARY 10, 2025

Dig deeper: The never-ending war against ad fraud Scaling fraud prevention with next-gen solutions Tools like ads.cert , the SupplyChain object and device attestation for CTV represent the next step toward more transparency and protection for the industry. These technologies arent just incremental upgrades, theyre game changers.

Objectives and Key Results 87

Objectives and Key Results Represent Education Trust 87

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. ” Yamini Rangan CEO, President & Director, HubSpot Dig deeper: HubSpot buying B2B data source ClearBit Salesforce’s Q1 2025 earnings In summary: Q1 revenue: $9.13 Subscription revenue: $603.8

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 76

Negotiate Price Legal Engineering 76

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud. The key thing we’re trying to drive is personalization in the customer experience and we think those audiences represent the most value for that.”

B2C 111

B2C Government Represent Consult 111

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Invest in your people alongside your technology.

Finance 110

Finance Technology Technology Drivers/motivators 110

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. As their duties expand, retail associates face mounting technological complexity. The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job.

Retail 113

Retail Drivers/motivators Represent Technology 113

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

DECEMBER 18, 2024

Gen Z represents and requires a complete reimagining of the consumer landscape. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action.

Entertainment 108

Entertainment Manufacturing B2B Represent 108

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Their mission: increase safety, efficiency, and sustainability for the industries that power 40% of global GDP.

Product 102

Product Transportation Growth Launch 102

SaaStr

FEBRUARY 12, 2025

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

Construction 97

Construction Product Represent Technology 97

Salesforce

APRIL 28, 2025

It requires common industry standards and collaboration between technology vendors. The reality is, customers operate in heterogeneous environments with a diverse mix of technologies. Together, they draft a tailored proposal, schedule meetings between human sales representatives, and plan joint promotional campaigns.

Retail 97

Retail Trust Manufacturing Government 97

Martech

MARCH 3, 2025

It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave. The organizations that continue clinging to MQLs will soon find themselves on the wrong side of a technological reckoning.

B2B 125

B2B GTM Drivers/motivators Legal 125

Martech

JUNE 18, 2024

The full report, based on a survey of over 500 business leaders representing companies with over 500 employees in 12 countries can be found here (registration required). 59% of businessesexpect their teams to be using AI daily by 2025. Why we care. Of course Twilio Segment is a CDP and has skin in the personalization game.

B2C 120

B2C Gaming Represent B2B 120

Hubspot

APRIL 7, 2025

But where does it stand in 2025? That's why we surveyed 379 sales professionals to get a pulse on all things cold calling in 2025. What is the state of cold calling in 2025? Also, any survey about anything in 2025 isn't complete with some questions about AI, and this report is no exception. Do sales orgs still cold call?

Cold Call 45

Cold Call Sales CRM Prospecting 45

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. Legal input came from various law firms familiar with the digital media space.

Legal 104

Legal Contract Represent Trust 104

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This represents a fundamental shift in venture investing criteria. A year ago we were talking about pilots. ” Why?

Hospitality 88

Hospitality Healthcare Represent Strategize 88

Martech

MAY 28, 2025

” The draft is now open for public comment through July 12, 2025. “Different solutions measure attention in different ways and there’s still debate about what attention should represent and how it’s defined,” said Dr. Karen Nelson-Field, founder of Amplified.

Objectives and Key Results 93

Objectives and Key Results Drivers/motivators Represent Networking 93

Sales Hacker

SEPTEMBER 15, 2022

But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.

B2B 121

B2B Pitch Cold Call Commission 121

SaaStr

APRIL 7, 2025

the AI got the dates wrong for SaaStr Europa 2025, which is probably because we haven’t launched yet so it’s “guessing”), I just make a quick voice note and the model is almost instantly updated. The hallucination rate continues to drop dramatically, and within 12 months, we might be looking at sub-1% error rates.

Launch 78

Launch B2B UX Conversion 78

Salesforce

OCTOBER 26, 2022

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

Represent 98

Represent Education Pipeline Technology 98

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. The potential customer is connected to a live chat representative for more personalized assistance if the chatbot can’t answer a specific question.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward. to 3 years.

GTM 121

GTM Sales Growth Represent 121

SaaStr

MARCH 18, 2025

Joselyn Goldfein , Managing Director at Zeta Venture Partners, which invests in AI and data infrastructure-focused startups from inception through seed stage And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. The actual tech stack matters.

Growth 66

Growth Government Customers Healthcare 66

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 92

E-commerce Retail CRM Launch 92

SaaStr

APRIL 28, 2025

Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete. This represents perhaps the most profound change: customer expectations will fundamentally reset. Their productivity and earnings will increase dramatically.

Negotiate 92

Negotiate Contract E-commerce Price 92

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. As part of this evolution: Buying Group Marketing (BGM). How does this relate to Buying Group Marketing?

B2B 98

B2B Represent Sales Campaign 98

Martech

MARCH 17, 2022

More strategic use of technology : RevOps can help a company make better use of its technological resources. Sales operations focus on facilitating sales functions and allowing sales representatives to focus on selling. Here are some of the most popular questions marketers ask regarding RevOps.

Profit margin 124

Profit margin Teamwork Price Growth 124

Openview

JULY 18, 2018

They are defined by a strong work ethic and respect for authority, but may struggle with technology. Generation X – Still widely represented in the workforce, Gen Xers were born between 1965 and 1980. Generation X – Still widely represented in the workforce, Gen Xers were born between 1965 and 1980.

Teamwork 66

Teamwork Education Represent Sales 66

Hubspot

APRIL 5, 2023

Beginner to Mid-Level Careers in Sales Here are some of the beginner to mid-level positions in sales: Sales development representatives (SDRs) must have strong communication skills, as they are responsible for bringing in qualified leads. Outside sales representative positions include some travel time to meet with buyers and pitch products.

Cold Call 90

Cold Call Commission Inside sales Territory 90

Hubspot

JULY 25, 2018

trillion per year by 2025. It can also save you a ton of money -- McKinsey estimates automated checkout can reduce cashier staff requirements by up to 75%, resulting in savings of $150 billion to $380 billion a year in 2025. IoT can reduce inventory error, optimize your supply chain management, and decrease labor costs. Smart Shelves.

Retail 78

Retail Transportation Drivers/motivators Promote 78

Hubspot

FEBRUARY 26, 2018

And while the former's latest generation of smartphone, the S9 -- which is really being positioned less as a phone, and more as a camera -- stole most of the spotlight yesterday, Samsung and its counterparts all seem to be vying for the starring role in a certain emerging technology. And why should it matter to us? What Is 5G?

Territory 78

Territory Transportation Networking Represent 78

Hubspot

AUGUST 24, 2020

However, the new normal we’re all living in also represents an opportunity for ecommerce. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. Technology and Home Office Equipment. You might choose to focus on technology such as laptops, keyboards, mice, and monitors.

Niche 100

Niche Entertainment Retail Gaming 100

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Specifically, sales technology needs have changed significantly within this period. A study by Mckinsey found that about 30% of sales tasks can be easily automated using existing sales technology, including artificial intelligence.

Pipeline 93

Pipeline CRM Sales A/B testing 93