Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Budget cycles and spending patterns.

Growth 137

Growth GTM B2B Strategize 137

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 129

Promote Represent Technology Technology 129

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Automation moves the MOps role from tactical execution to strategic orchestration.

Government 88

Government Strategize Technology Technology 88

Partners in Excellence

FEBRUARY 8, 2025

Are they using tools and technologies in unique ways, is it their technology stack? A high performing team for a technology supplier (software, systems solutions). They have moved into a position of being strategically important to their customers. In some cases, they are important at a strategic enterprise level.

Customers 62

Customers Clients Strategize Technology 62

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. rose to 30.8%, and experts predict a record number of SaaS mergers and acquisitions (M&A) in 2025. Snowflake vs. Databricks: The $1.25

Government 68

Government Represent Strategize B2B 68

Salesforce

APRIL 30, 2025

Technology is a tool, not a strategy: Dont chase trends. Use technology to support your vision , but never let it define your business. With a no-nonsense approach, Gary encourages entrepreneurs to embrace social media , create meaningful content, and seize opportunities in a world driven by technology. “Crush It!”

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. The human impact cuts deep.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 114

B2B Engineering Education Trust 114

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. Aligning AI efforts with business outcomes ensures the technology drives meaningful impact rather than generating more confusion. The data explosion and its challenges The amount of data created globally is staggering.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. Company size.

B2B 88

B2B CTR Lead generation Sports 88

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. They power the technologies generating results rather than being the visible results themselves. Large language models (LLMs).

Engineering 117

Engineering Niche Technology Technology 117

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Leverage AI and automation strategically: While AI presents vast opportunities, 57% of CMOs believe that martech investments in genAI are likely to create the most value and ROI, the report found.

Growth 73

Growth Campaign Presentation Trust 73

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

NOVEMBER 6, 2024

This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Merchants can ensure timely payments and minimize outstanding balances with minimal effort.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. Similar to most structures of a technical sales team.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 142

Education Strategize Technology Technology 142

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Check out Attention.

GTM 114

GTM Sales Pipeline Growth 114

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 119

B2B Education Sports Pitch 119

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 114

B2B Education Sports Pitch 114

SaaStr

DECEMBER 25, 2023

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 110

B2B Strategize Technology Technology 110

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Government 135

Government Strategize Start-ups Engineering 135

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. At the core of this revolution are new technologies, new tools, new approaches, and new challenges.

Retail 52

Retail Territory Strategize Service 52

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. Spoiler: I’m still stateside.

B2B 103

B2B Education Sports Pitch 103

Salesforce

JANUARY 27, 2022

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. This three-step guide will help you evaluate and prep your data for strategic results. Learn more.

Education 98

Education Trust Strategize Presentation 98

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward. to 3 years.

GTM 122

GTM Sales Growth Represent 122

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). billion people.

Retail 128

Retail Appointment Campaign Hospitality 128

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. To clarify what AI is and what it's not, we've put together a guide on the technology and why marketers need to understand it.

Product 78

Product Strategize Technology Technology 78

Martech

MARCH 17, 2022

It can do this by strategizing actionable, well-defined plans that are also goal-oriented and effectively communicated throughout the organization. More strategic use of technology : RevOps can help a company make better use of its technological resources. How to make the transition to RevOps.

Profit margin 124

Profit margin Teamwork Price Growth 124

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

Transportation 117

Transportation Finance Strategize Promote 117

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. So you are number one. Great, great advice.

GTM 99

GTM Engineering Electricity X-functional 99

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

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