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AI agents: 2025 predictions

Martech

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. These models mix in-house technology with third-party solutions. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 118
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption. Shifts in perception. Processing.

Growth 129
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. From automation to generative AI, learn how to optimize workflows, reclaim valuable time, and attract top-tier talent with cutting-edge technology.

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

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Latest Podcasts: 2025 Sales Best Practices

Force Management

They discussed their sales journeys, critical career moves, management advice and emerging technologies. Tune in below to hear 2025 sales best practices from a variety of established minds in the sales world. In the past month, the Revenue Builders Podcast has hosted some insightful conversations with experienced sales leaders.

Sales 117
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. Explore Cutting-Edge In-Room Technology 📲 From entertainment to keyless entry, see what’s possible for your property with AI-driven smart room features. Don't get left behind!

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Technology Fit: Evaluate the right AI solutions for your specific business needs. 📆 May 21, 2025 at 9:30am PDT, 12:30pm EDT, 5:30pm BST . ⚙️ Driving Adoption: Learn to lead internal change and boost user engagement. Turn complexity into clarity!

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

⚡ The latest technology trends shaping the future of sales and customer engagement for long-term success. 📆 April 3, 2025 at 9:30am PT, 12:30pm ET, 4:30pm GMT . ⌛️ Automation strategies that eliminate tedious tasks so teams can focus on high-value interactions.