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As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. That’s the beauty of selling and the pay-for-performance lifestyle, isn’t it? And whether you are north or south of the 100% equator, 2025’s halfway point represents time that’s gone.
As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.
2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.
These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Showing up daily, sticking to your routines, and doing the small things consistently makes a big difference over time. Buyers are more likely to move forward when it feels easy to do so.
So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. I dont know what 2025 will bring. — Aaron Levie (@levie) December 31, 2024 What more can you do in 2025? What will AI truly bring to your app and competitors apps in 2025? How will you get ahead?
This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement.
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1.
In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Did you step up?
Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.
As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?
Her latest release, Trends: Artificial Intelligence (2025) , is her first in 5 years! This compounding dynamic is showing up across early-stage SaaS: Teams deploying AI SDRs to handle 80% of outbound. Ops teams building autonomous data clean-up and reporting workflows. Even the leaders (e.g.
B2B marketing in 2025 is not for the faint of heart. Instead of pushing a hard sell, acknowledge their struggles and position your brand as a supportive partner. It will pay off when budgets open up again. Dig deeper: Thought leadership: The human element your marketing needs Email: Business email address Sign me up!
retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Email: Business email address Sign me up! The 2025 sales forecast compares with a 3.6% over 2024 to between $5.42
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! in sales to sell AI. It doesn’t sell itself. They know they can sell it, and they need to sell it now. Well that must have gone well as Salesforce is now hiring 2,000 (!) But we all know enterprise software. Not really. SaaS is Back.
It listens live and gives you real-time nudges on what to say next, such as handling an objection , asking a follow-up question, or addressing a mention of a competitor. Sell and Coach Better Across Any Language What is new: Revenue.io Users can select up to 23 different languages for live transcription with Moments.
Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Some of this apprehension could be not knowing how to sell the budget increase to their bosses.
The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Email: Business email address Sign me up! Why it’s useful: Cross-sell and upsell email performance hinges on relevance. The updates offer richer AI, deeper personalization and new messaging channels. Processing.
It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.
So what if Google sells Chrome? Email: Business email address Sign me up! The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. The discussion began with the possible divestment of Chrome by Google. Any court-compelled sale of Chrome by Google is a long way down the road. Processing.
" with @kylecnorton 1⃣ Too stubborn 2⃣ Need love space 3⃣ Do better diligence pic.twitter.com/yBGqYpQKfN — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 20, 2025 Here’s how to approach it: Prove you can own a number. Be ready to sell yourself. It shows you’re not just a leader but a magnet for talent.
So Salesforce is hiring 1,000 more salespeople to sell AI software … that is supposed to reduce the need for humans and replace them with agents pic.twitter.com/hsjlrz3mqS — Jason ✨????SaaStr Push them up the value stack? So will AI replace humans, make them more effective, or create a need for even more knowledge works?
✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. Most teams give up after iteration #3. THREE WEEKS.
billion online between November 1 and December 31 of this, up 8.7% billion in ecommerce sales, up 8.4% Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. Dig deeper: Will AI agents conduct the martech orchestra in 2025? billion, up 8.8% billion, up 9.9% billion, up 6.8%
When I was growing up there was a well-traveled road with eight gas stations next to each other, and there were non-stop price wars with prices ranging from 17.9 Wouldnt it be easier for everyone if the prices were rounded up to the next full cent? Then he took a think-it-over and arranged to follow up by e-tablet. cents to 19.9
They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Selling a $100/month product is very different from selling a $100,000/year solution. Too many just quit when selling is hard.
and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.
Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. In the last newsletter I talked a bit about using Nimbles webforms for newsletter sign-ups. How do we clean this up? For example, select a tag or a segment. Beyond that?
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical.
2025-26 will be the years when what you dont know will really, really hurt you. Losing patience with known and unknown unknowns These statements are key for some really big reasons: Risk is the number one issue facing many businesses in 2025. So, what does this mean in 2025? The bullet you dont hear is the one that gets you.
It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, Selling a product without a big brand or established credibility is tough. If you wouldn’t trust them to sell to you, they’re not the right fit.
What it Measures: The total number of sales emails that individual reps send out each day Value: It’s important for reps to keep up a regular cadence of calls and emails with prospects. Some common call dispositions might include busy, no answer, hang-up or appointment set.
Weve compiled a list of books for small business owners that are packed with practical wisdom, straight-talking advice, and a few ah-ha moments that will help you sell more, manage better, or just stress less. Set up systems and processes so your business doesnt depend on you being there all the time. Lets jump in and discover.
This isn’t your typical “here’s what public companies are doing” report – this is real data from real private companies dealing with real challenges in 2025. Also, importantly, it’s not just a survey of venture-backed start-ups. It’s a good look at all B2B start-ups, not just the higher fliers.
But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). In this guide, we’ve rounded up the best free webinars to help you grow your business with confidence. Follow-up: If the speakers share their LinkedIn or email, connect with them.
Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Starter+ Breeze Copilot gets smarter What’s new: Breeze Copilot, HubSpot’s built-in AI assistant, is getting rebuilt from the ground up with the latest capabilities AI has to offer. How it helps you This makes collaborative selling and support a whole lot easier.
Use headings, bullet points and concise sentences to break up the text. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Takeaway Be clear about what your audience will get (education, tools or strategies) and save the hard sell for when theyre ready. Aim for clarity, not complexity.
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With a New, AI Demo Stage from 100+ Top AI Start-Ups!
Dear SaaStr: Should I Move My Start-Up to SF Bay Area? pic.twitter.com/IPZBNrz1jQ — Sam Altman (@sama) May 21, 2025 Here’s the rationale: #1. pic.twitter.com/IPZBNrz1jQ — Sam Altman (@sama) May 21, 2025 Here’s the rationale: #1. — Hurley (@Johnsjawn) May 31, 2025 #4.
On Track If you hit your quota in Q1 and ended up right where you should be, nice job! With so much volatility in the market place in the moment I highly recommend listening to my book Selling in a Crisis on Audible or Spotify or taking my courses on Selling During Uncertainty on Sales Gravy University. Youve kept your promise.
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
But here’s the kicker: Anysphere’s ARR has been doubling approximately every two months, surpassing $500 million in ARR by June 2025. million monthly active users, with the majority of revenue coming from selling AI models as a service to other companies. Claude now has 18.9 The kicker?
Its just hard to fly in sales selling something much harder to sell than your last role. But sell something even a smidge easier to sell than the last one? Even if its still really had to sell. So long as its just a smidge easier to sell than the last one. And they just start making things up.
Ive worked with businesses that spend thousands on software that sales teams end up barely using. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Automating follow-ups and keeping track of customers in one system. Other tools?
Personalization at Scale: The Role of Sales Ops in Account-Based Selling Account-based sales (ABS) and marketing (ABM) continue to gain traction, requiring sales teams to deliver hyper-personalized messaging at scale. New reps need to ramp up quickly while mastering complex tech stacks.
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