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Acquisitions signal agencies are betting on influencer marketing

Martech

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Email: Business email address Sign me up! Processing.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. The new automated follow-up actions feature initiates workflow tasks based on AI summaries. Email: Business email address Sign up now Processing.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. While above-the-fold CTAs often perform better, some pages convert best when the CTA follows a benefits section. Email: Business email address Sign me up! So, simplify the conversion path.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 They use Agentforce to drastically speed up product development cycles. Rather, they embed AI agents into workflows that dont follow a predetermined script. What does an Agentforce company look like?

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick. More detail on three of the disruptions includes the following: No. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. A “tapestry” of interconnected strategic assumptions. Opportunities.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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