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What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 trillion driven in large part by productivity gains from augmenting human labor with artificial intelligence (AI).

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

collectively, only about 160 companies meet basic IPO readiness criteria (>$100M revenue, >15% growth, >-25% EBITDA margin). International Developer Talent Is Reshaping SaaS Economics The Surprise : About 60% of companies already outsource app development , and India is expected to overtake the US in number of developers by 2030.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Explore compatibility with assistive technologies to ensure you are meeting your target audience’s information processing needs.

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Privacy plus personalization: The new frontier of digital advertising

Martech

The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.