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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble.

Finance 124
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Build a sustainable business model.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Marketing to the 50+ crowd presents a booming opportunity for brands that acknowledge the target’s individuality, intelligence and evolving needs. Controlling most U.S.

Niche 129
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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. Present content in multiple formats. The disability community is large and diverse — and present in every target demographic. The global talent shortage isn’t easing up anytime soon. One-third of households in the U.S.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Coupled with the need to provide a hybrid experience, those opting to stay home need to be presented with something more engaging than the typical 2D conference experience.

B2B 115
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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. About 7,500 openings for travel agents are projected each year, on average, over the decade. Many of those openings will stem from the need to replace workers who transfer to different occupations or retire.

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How 6 Brands Use Instagram Live in Their Marketing Strategy

Hubspot

Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. As shown in the screenshot, the Origins representative presents one of their products up close to the camera. But enough from me — now, I’ll let you take inspiration from those already using Instagram Live to grow their brand. Global Citizen.