ConversionXL

SEPTEMBER 27, 2016

You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. And the stupid stuff should never get tested to begin with. There are a lot of models for prioritization, and while we found them helpful, we also found each one lacking in one way or another.

A/B testing 115

A/B testing Objectives and Key Results Clients User Experience 115

Sales Hacker

APRIL 19, 2018

Make it happen by building positive relationships with the right people inside the customer organization. If you’re a sales manager or CEO, send this to the entire sales team and put them on notice that they will be held to account. If you’re an individual sales contributor, address all of these issues now to save your career.

Objectives and Key Results 85

Objectives and Key Results CRM Pipeline Up-sell 85

Hubspot

SEPTEMBER 12, 2018

Meanwhile, your coworker might spend most of her time speaking to customers, giving her visibility into what your industry really wants right now. Luckily, there's a way to hack the decision-making process and reap the "two heads" effect by yourself: mental models. In short, it is the mind's way of making sense of something.

Real Estate 74

Real Estate Campaign Launch Promote 74

Search Engine Land

APRIL 12, 2023

How important is the design of your business website to how it appeals to potential clients/customers? LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. Let’s get into it, shall we?

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

JUNE 17, 2015

5 Tips to Help Financial Advisors Stand Out Online. The simple truth is that consumers don't want to feel stupid. When it comes time to discuss their retirement and wealth management, they want to do it in layman's terms to avoid confusion or potential missteps. 1) Drop the financial speak.

Finance 75

Finance Promote Trust Clients 75

Sales Hacker

DECEMBER 5, 2019

These are the people who you see standing in front of 4 or 5 computers other than their own every day helping their peers — and they still manage to get their own work done. Of course, Scott is referring to emotional intelligence (EQ), analogous to IQ. This is the traditional mindset when looking for new team members. Future Closers.

Sales 56

Sales Promote Closing Quota 56

A Sales Guy

DECEMBER 13, 2012

These businesses rely on being sticky and keeping their customers. When customers leave it’s painful and expensive. But a less talked about (and arguably more important) goal is ensuring your customers remain customers. Let’s look at some of these ways to keep customers paying and improving your bottom line: 1.

Engineering 113

Engineering Manufacturing Contact Price 113

ConversionXL

FEBRUARY 9, 2015

There are better ways to use your precious testing time. Firstly I don’t want to come across as saying running an A/A test is wrong – just that my experience tells me that there are better ways to use your time when testing. What does my experience tell me here? Why do people do them? Why is this a problem? Segmentation.

A/B testing 109

A/B testing Start-ups Trust Drivers/motivators 109

Hubspot

NOVEMBER 14, 2011

Most of the time, it’s also best to avoid being too commercialized, meaning the use of over-saturated company branding that takes the life right out of it. Always think ‘keep it simple stupid.’ Another amazing fact: no promotion was put behind the app. It just went viral. Make it an Experience. And the video is short.

Entertainment 61

Entertainment Campaign Education Launch 61

ConversionXL

JUNE 27, 2016

Sorry, but stupid questions do exist.) For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” ” [Tweet It!]. Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. And those who don’t?

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

ClickFunnels

DECEMBER 22, 2022

And we believe that the most effective way to sell anything online is the Value Ladder sales funnel. You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product or service. Want to Learn How to Write Emails That Convert?

Lead generation 130

Lead generation Cross-sell Pitch Consult 130

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Search Engine Land

APRIL 10, 2023

What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these questions on a FAQ page is a tried-and-tested way to provide a baseline level of customer service on your website. What is a FAQ page?

Service 96

Service Contact Customer Relationship Management Relationship Management 96

Search Engine Land

NOVEMBER 17, 2022

But it’s been around since at least 1900 when the Michelin tyre (with a “y”) company created the Michelin Guide books as a way to get tourists to drive more, sampling various restaurants throughout France. Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it.

Networking 121

Networking Promote B2C Engineering 121

Hubspot

NOVEMBER 7, 2023

Also — and perhaps most importantly — both can also easily be derailed if one of the people involved says something really off-putting or stupid while it's happening. Both involve coordination, finesse, some degree of grace, and a reasonable amount of back-and-forth. You won’t find a better product out there.” Trust me.” “Trust me.”

Negotiate 74

Negotiate Contract Price Quota 74

ConversionXL

APRIL 17, 2019

But what about when the product matches the customer’s needs and they trust the seller? But what about when the product matches the customer’s needs and they trust the seller? Here are 9 things you should know if you want to win over customers as they make a decision to buy. People research products. Image source ).

Customers 132

Customers Retail Click Through Rate Represent 132

Sales Hacker

JUNE 20, 2022

Stress makes you stupid. In my newsletter several weeks ago, I hypothesized that we may experience a recession. It is our job as leaders and sales professionals to prepare for such an eventuality. You don’t want to be caught off guard and find yourself in the dangerous place of being reactive. So, what to do? Don’t panic.

Sales 86

Sales Territory Up-sell Price 86

ConversionXL

APRIL 27, 2019

You are not your customer. Your goal is to identify customer groups—their needs, wants, requirements and use cases. Buyer personas are essentially a specific group of potential customers, an archetypal person whom you want your marketing to reach. Wouldn’t that be swell? Well, there is. sell boots, get subscribers).

Sales 128

Sales Up-sell Price Follow-up 128

ConversionXL

NOVEMBER 14, 2013

If you’re not data-driven, you’re stupid. Don’t be stupid. Smart or stupid? Please stop being stupid in 2014. 2014 is almost here. How to make much more money in the coming year? Here are my 10 rules for #winning in 2014. This post is based on my keynote presentation at Mesh Marketing last week.

A/B testing 123

A/B testing Conversion UX Campaign 123

ConversionXL

JANUARY 21, 2014

95% means that there’s only a 5% chance that the results are a complete fluke. A/B split testing tools like Optimizely or VWO both tend to call tests too early: their minimum sample sizes are way too small. A/B testing is fun. With so many easy-to-use tools around, anyone can (and should) do it. Read and find out. #1:

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

SaaStr

AUGUST 19, 2022

This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So much talk about doom and gloom. Jason Lemkin: Okay.

Niche 86

Niche Follow-up Start-ups Growth 86

ConversionXL

DECEMBER 4, 2014

It’s sad, but most sites are still built the stupid way – based on a committee meeting (no conversion analysts involved – just clueless marketing execs chatting) or the HiPPO (highest paid person’s opinion ). The development takes way longer, and ends up costing way more. Customers said they loved the change.

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A better way to build data-driven personas. Step 5: Explore the data (Part 3: Qualitative). A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

JANUARY 29, 2019

At work, writing skills help us communicate with co-workers, managers, and customers. Becoming a better writer can help you in a myriad of ways — and make you sound smart and confident. I’ve always loved writing, and I’m so grateful that I get to write every single day (albeit about marketing and not theme parks). How cool is that?

Technique 73

Technique Contract Presentation Start-ups 73

ConversionXL

JUNE 16, 2019

When redesigning a website , especially if it’s a radical redesign, these heuristics are a north star—reliable criteria to decide between alternative page designs, functions, or ways to layer your information. Usability heuristics are “best practices” for user interface design. That argument rarely holds up. Thank you pages.

UX 73

UX B2B User Experience Price 73

SaaStr

DECEMBER 12, 2020

406: Kate Taylor is Head of Customer Experience at Notion, one of the fastest-growing startups of the last 5 years with over $68M in funding from some of the best in the business including Index, Daniel Gross, Elad Gil, Lachy Groom, Josh Kopelman and Aydin Senkut to name a few. How to discover the problems people care about?

Customers 70

Customers Strategize Start-ups Growth 70

ConversionXL

MARCH 30, 2015

In their “ B2B Website Usability for Converting Users into Leads and Customers ” report, Hoa Loranger , Chris Nodder , and Jakob Nielsen say: “B2B sites ought to emphasize usability more, not less, because they must help users accomplish more advanced tasks and research more specialized products.”. Image Credit.

B2B 120

B2B User Experience E-commerce B2C 120

SaaStr

AUGUST 5, 2019

Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to avoid churn. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business.

Gaming 68

Gaming Customers Construction Contract 68

ConversionXL

MARCH 23, 2012

Subway found success with its $5 footlong sandwich campaign. Fiverr probably wouldn’t have become known if it hadn’t had the $5 pricing policy. Fiverr probably wouldn’t have become known if it hadn’t had the $5 pricing policy. Here’s how to get it right. Simple is best. Simple = #winning.

Price 123

Price User Experience Start-ups Up-sell 123

ConversionXL

APRIL 14, 2016

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. fewer searches.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. A Quick Primer on User Personas.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 23, 2013

What’s the best way to persuade somebody when talking to them? Less than 5% of the users we surveyed had changed any settings at all. That’s not a way to make friends. You have to be confident, talk fast and swear a little among other things. But what about persuading somebody without words – possible?

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Sales Hacker

JUNE 26, 2018

The stupidity of people comes from having an answer for everything. Bonus read: 4 Ways to Ask Indisputably Better Probing Questions in Sales. Another way to view this is from the perspective of a two-year-old. You can waste time asking questions with little context or those you already know the answers to. Why do they care?

Sales 50

Sales Pitch Prospecting Closing 50

Hubspot

DECEMBER 11, 2012

One of the best ways to reduce this friction and increase your landing page conversion rates is to simply remove the main navigation from the page. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. 2) Remove the Main Navigation.

Lead generation 78

Lead generation Contact Conversion Networking 78

ConversionXL

JUNE 14, 2012

So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase. You are not your customer. Your goal is to identify main types of customer groups – their needs, wants, requirements and use cases. Wouldn’t that be swell? Well, there is.

Sales 129

Sales Up-sell Price Follow-up 129

SaaStr

NOVEMBER 14, 2019

If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make. Come and learn how to build great leaders so you can grow your team, and ultimately, your business.

Trust 67

Trust Sales Territory Promote 67

Hubspot

JANUARY 27, 2014

That way, anyone following the hashtag during the event will know that every message they see is about the right topic. As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters. and that''s about it. And then you actually start using Twitter -- it''s harder than you thought. 29 at 10 a.m.

Promote 76

Promote Follow-up Networking Start-ups 76