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Acting On Purpose

Partners in Excellence

Purpose” is a foundational principle for success, yet we pay little attention to it. In times of crisis, purpose and purposefulness is how we navigate risk and uncertainty. Our purpose provides grounding, something that, when challenged, we come back to in trying to figure our path forward.

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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

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Paying Attention

Partners in Excellence

losing sight of our purpose or what our actions mean–to ourselves and others. The act of paying attention is one of focusing intensely and compassionately on the world and people around us. Our acts of attentiveness shape everything and everyone around us. Too often, it seems we focus more on the mechanics of what we do.

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Time To Demo Your Change

Tibor Shanto

Not the act of doing ‘a demo’, but more about timing and the purpose for one. Even if it does not scare the buyer, it serves little purpose before buyers understand a reason to change. By Tibor Shanto. I have always said that ‘demo’ is a four-letter word, as bad as any. As always, you have a choice. Demo Your Change.

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How consent management platforms support data privacy compliance

Martech

It serves two purposes: Enhancing individual control over personal data. At its core, the GDPR is built on foundational principles aimed at safeguarding personal data, which include the lawfulness, fairness and transparency of data processing, stipulating that personal data can only be gathered for legal and legitimate purposes.

Legal 104
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CAN-SPAM Lawsuits: 10 Ways to Avoid Email Marketing Violations

Veloxy

Acronym for Controlling the Assault of Non-Solicited Pornography and Marketing ACT of 2003, CAN-SPAM sets the standards for electronic commercial mail and messaging. The Act was signed by President George W. Deceptive subject lines and headers not only violate the CAN-SPAM Act, but also consumer trust.” You can read more here.

Legal 264
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Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions

Search Engine Land

Should EU users opt out of paying a monthly fee, they must consent to the platform tracking their digital activity for the purpose of targeted advertising, reports the Wall Street Journal. Why we care. What has Meta said? Meta is yet to make an official statement on paid-for versions of Facebook and Instagram. SUBSCRIBE See terms.