Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S.

Conversion 110

Conversion Sell Territory Government 110

Martech

MAY 16, 2024

LG also shared how smart TV watchers decide what to watch. Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time.

Retail 108

Retail Entertainment B2B Campaign 108

Search Engine Land

SEPTEMBER 13, 2023

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? What are enhanced conversions in Google Ads?

Conversion 139

Conversion CRM Campaign Engineering 139

Martech

OCTOBER 3, 2023

This is where expertise and creativity come into play for the Marketing Operations team! Download the template to pull marketing assets from Marketo Engage into Workfront workflows and push approvals back to Engage from Workfront. Creating and building a marketing campaign requires input from many stakeholders. Why we care.

UX 109

UX Territory Conversion Meeting 109

Search Engine Land

APRIL 2, 2024

This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend). Smart cropping. Why we care.

Campaign 101

Campaign Conversion Process Customers 101

Search Engine Land

MARCH 12, 2024

Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care. The details.

Click Through Rate 102

Click Through Rate Networking Campaign Represent 102

Search Engine Land

FEBRUARY 9, 2024

Google TV acts as a smart TV experience similar to Apple TV, which can come pre-installed or be downloaded onto smart TVs. Google TV smart TVs. In contrast, YouTube TV is available on: Most smart TVs. The big difference, and always the differentiator for Google Ads, is the targeting and insight capability.

Campaign 114

Campaign Networking Growth Price 114

Search Engine Land

OCTOBER 23, 2023

Audiences Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. The new development will bring affinity, in-market, and demographic audience segments to connected TVs. Let’s get to it! Advertisers will be able to reuse audiences across campaigns.

E-commerce 130

E-commerce Launch Campaign Retail 130

Search Engine Land

MARCH 4, 2024

It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. ” “If you are currently using a third-party platform that does not yet support Performance Max, they will continue to be imported as smart shopping or DSA.” Why we care.

Campaign 126

Campaign Launch Networking Start-ups 126

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. Why should you try TikTok’s Smart Performance Campaigns? SUBSCRIBE See terms.

Campaign 98

Campaign Objectives and Key Results Clients Conversion 98

Search Engine Land

JULY 17, 2023

Why goals matter A goal provides you with a target to aim at. Having a target to aim at allows you to sanity check your actions and ensure the way you spend your SEO time is in service of the goal. SEO goals aim to progress your SEO and support your broader marketing and business objectives. What are SEO goals?

Objectives and Key Results 98

Objectives and Key Results CTR Click Through Rate Represent 98

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Represent 110

Represent Trust Legal Niche 110

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 117

Electricity Campaign Process Conversion 117

Martech

SEPTEMBER 6, 2023

The growing reach, hours spent viewing, and additional targeting capabilities of CTV make it all but certain that ad spending will continue growing. Marketers who value CTV’s targeting capabilities should take note of where audiences are dividing their time. Dig deeper: Roku introduces branded HD and 4K smart TVs Get MarTech!

Service 96

Service Process B2C 96

Search Engine Land

JUNE 9, 2023

Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even without similar audiences. as a jumping-off point.

Objectives and Key Results 97

Objectives and Key Results Campaign Construction Conversion 97

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 97

Technology Technology E-commerce Campaign 97

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5% Firefox: 3.5%

Campaign 108

Campaign Trust Launch Networking 108

ClickFunnels

NOVEMBER 18, 2021

93% of marketers agreed that interactive content is effective in educating its buyers. One that will appeal to your target market, compel them to take action, and drive them seamlessly toward becoming a customer. Here are a few quiz ideas that would probably resonate with my target market…. And it’s smart.

Lead generation 252

Lead generation Consult Conversion Gaming 252

Martech

JUNE 6, 2024

Bridgeline Digital’s HawkSearch Smart Responses feature engages users with interactive conversational dialogue based on search queries. It can now score attention performance for every ad from any ad account linked to Vidmob. Also, Vidmob’s creative analytics provides AI-generated recommendations on how to improve ads.

B2C 93

B2C Campaign Technology Technology 93

ClickFunnels

DECEMBER 7, 2022

The headline of the page starts with what is probably the biggest objection his target market will have. This is a smart. Mike Tyson’s Digital Mystery Box — his second upsell in this funnel — is a perfect example of how to offer aligned products to your target market as upsells. That’s smart copy.

Price 244

Price Up-sell Finance Start-ups 244

Search Engine Land

NOVEMBER 1, 2022

.” Enter Optimized Targeting and Audience Expansion. Replacing similar audiences segments is Optimized Targeting (for video, display discovery and performance campaigns) and Audience Expansion (for brand campaigns). Optimized Targeting. Use Smart Bidding for store sales and offline conversions. Google says.

Campaign 104

Campaign Advertising/ Marketing Launch Engineering 104

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. Audience targeting With the end of third-party cookies and stricter consent rules, website data coverage will decrease, limiting your leverage. This was an area most PPC marketers only needed to know the basics in. See terms.

Campaign 116

Campaign Retail Manufacturing Clients 116

Search Engine Land

MARCH 12, 2024

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Cost per acquisition target. Countries they wish to target Apple’s algorithm then leverages AI to determine the most effective places to display the ads across its available formats within the App Store. Why we care. How it works.

Drivers/motivators 103

Drivers/motivators Launch Campaign Engineering 103

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. You want this audience to engage with your ads.

CTR 113

CTR Real Estate Legal Clients 113

ClickFunnels

NOVEMBER 10, 2021

You’re already one step ahead of marketers who move forward without any sort of plan. From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. Who is your dream customer?

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

Click Through Rate 135

Click Through Rate Campaign Retail Clients 135

Search Engine Land

SEPTEMBER 12, 2023

Performance will take off if you lean in on its machine learning and smart algorithms. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Maximize Conversion Value with an optional ROAS target. And performance certainly won’t be at max.

Campaign 142

Campaign Retail Lead generation Pharmaceutical 142

Search Engine Land

JUNE 6, 2024

Cost pages An often leveraged tactic for local SEO is to create town + service pages targeting your core service. would create pages for towns surrounding Providence, targeting terms like Cranston, Rhode Island or Seekonk, Mass. Get the daily newsletter search marketers rely on. So, a roofing company based in Providence, R.I.,

Service 85

Service Niche Finance Territory 85

Search Engine Land

MARCH 18, 2024

How often have you heard, “Use broad match along with smart bidding to get the best results?” They were using max conversion bidding with a CPA target. Their Quality Scores were mostly 7s, so they decided to raise their target CPA for these ad groups. Get the daily newsletter search marketers rely on.

Conversion 114

Conversion Government Campaign Finance 114

Search Engine Land

JANUARY 3, 2024

Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Broad Match without smart bidding or audiences “Google will tell you that broad match can: Get you a 35% improvement in your target Cost Per Action (CPA). For example: 1. ” “So make sure that you opt out of display.”

Campaign 103

Campaign Clients Networking B2B 103

Search Engine Land

JUNE 4, 2024

By segmenting products into “top performer” and “long-tail” campaigns, you can artificially force Performance Max to spend more on top-performing products by setting lower ROAS targets. Dig deeper: The Performance Max playbook: Best practices and emerging tactics for 2024 Get the daily newsletter search marketers rely on. See terms.

Non-Profits 94

Non-Profits Campaign Cross-sell Retail 94

Search Engine Land

MAY 18, 2023

You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign types around. Leverage Smart Bidding strategies. Set appropriate bidding targets and monitor your campaign performance regularly to make necessary adjustments and optimize your results.

Campaign 95

Campaign User Experience Launch Networking 95

Search Engine Land

JULY 19, 2023

Select marketers can now access its full inventory and serve ads across its network. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Get the daily newsletter search marketers rely on.

Launch 98

Launch Campaign Engineering Start-ups 98

Search Engine Land

SEPTEMBER 21, 2023

Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Tight targeting and granular structures will not get you the volumes you need to grow consistently. Narrow the circle of what good looks like and then open the targeting taps on Search and other networks (Video, Display) to drive growth.

Lead generation 116

Lead generation Non-Profits Drivers/motivators Intrinsic 116

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit.

Territory 119

Territory Market share Legal Strategize 119

Search Engine Land

MARCH 1, 2023

These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. They maintain that optimized targeting , audience expansion , and smart bidding are privacy-centric and will continue to allow advertisers to reach their relevant audiences.

Non-Profits 100

Non-Profits Campaign Drivers/motivators Conversion 100

Search Engine Land

OCTOBER 5, 2023

While SKAG and STAG prioritize manual management and/or more control, Hagakure harnesses automation and Smart Bidding technologies for on-the-fly optimizations. Just as Hagakure seeks to cut through the complexities: AAA was about precisely targeting audiences with automation. Get the daily newsletter search marketers rely on.

Objectives and Key Results 123

Objectives and Key Results Campaign Growth Retail 123