Partners in Excellence

APRIL 1, 2024

“Why I am so interested in selling,” Alex McNaughten I started in sales completely by accident just over 11 years ago. They brought me on, I was given a list and told to start calling! From there, I was shoulder tapped 3 times: 2 US tech giants and then a series A startup in various sales and leadership roles.

Sell 103

Sell Finance Quota Sales Experience 103

SaaStr

JANUARY 7, 2024

I believe the stress of owning all the issues, all the challenges, of almost failing a dozen times over a dozen years, does change you. However, when I joined a venture-backed start-up that had raised $50m+ but had $0 in revenue and was close to going under … I felt I had no choice. I was a pretty good #2. We couldn’t fail.

Start-ups 94

Start-ups Technology Technology Closing 94

Search Engine Land

OCTOBER 5, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. The rollout may take up to 2 weeks to complete.”

Start-ups 143

Start-ups Engineering 143

Search Engine Land

JANUARY 18, 2024

While we know these numbers will change over time as Google continues to experiment and analyze user interactions, it’s helpful to understand which industries are more likely to be impacted now so brands can start thinking about new and more complex ways to target, influence and win with searchers in AI-driven experiences.

Healthcare 135

Healthcare Finance Entertainment Education 135

SaaStr

APRIL 13, 2024

But in SaaS, as you cross $10m, $15m, $20m ARR … Private Equity firms will start to reach out. I’ve been through 2 acquisitions as a founder, 2 as an executive, 10 or so as an investor or so, and this is “all” it took. So you don’t have to over-engineer it. Just take the call. It really is that simple.

Cross-sell 107

Cross-sell Engineering Conversion Product 107

Search Engine Land

MARCH 26, 2024

When do resources start loading, and how long does each request take? Before the TTFB milestone, no other resources can start loading and no content can become visible. For example, in the example above we can see that the app.css file is over 100 kilobytes large. For example: What resources are downloaded?

User Experience 109

User Experience Networking Represent Start-ups 109

Martech

APRIL 24, 2024

Start where you are and make small changes over time. Dig deeper: How to make sure your data is AI-ready Step 2: Integrate additional agile approaches The next step is integrating additional agile approaches into your customer experience teams, such as implementing iterations. It is not enough to implement an AI tool.

Customers 101

Customers Represent Promote Start-ups 101

SaaStr

MAY 21, 2024

Guru started doing town halls when they were around 14 or 15 employees. Generally, town halls run under 45 minutes–quality over quantity. For the process, the VP of People Ops starts 1-2 weeks in advance and lays out a skeleton agenda in a private Slack channel, pulling in speakers and a mix of recurring and one-time segments.

Meeting 92

Meeting Technique Growth Conversion 92

Search Engine Land

MAY 24, 2024

Let’s start with comments from Gary Illyes , a webmaster trends analyst at Google, from September, as reported here on Search Engine Land: “I think they [links] are important, but I think people overestimate the importance of links. more backlinks than positions #2-#10.” This has been a major debate in SEO for over a decade.

Objectives and Key Results 124

Objectives and Key Results Trust Engineering Technique 124

Search Engine Land

NOVEMBER 10, 2023

Your website gets: One impression from keyword X ranking 2 One impression from keyword Y ranking 1 One impression from keyword Z ranking 3 In this case, the average ranking is (6/3 = 2). Over time, the rankings for those keywords can further improve. Dig deeper: How to make better SEO reports for the C-suite 2.

CTR 129

CTR Conversion Clients B2B 129

Search Engine Land

JUNE 6, 2024

Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization. Optimizing for website owner/publisher entities Step 1 of tier 2: Understandability Understandability is the foundation of website owner optimization. We can keep that. It is valuable and it works.

Objectives and Key Results 129

Objectives and Key Results Niche Click Through Rate Gaming 129

Search Engine Land

DECEMBER 26, 2023

Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28. March 2023 core update.

Niche 140

Niche Launch Engineering Start-ups 140

Search Engine Land

JANUARY 31, 2024

Many people have been having a semantic debate over whether TikTok technically is a “search engine.” In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Why we care. ” What actually matters is that people use TikTok to search. Gen Z uses TikTok to Search.

Real Estate 122

Real Estate Engineering Promote 122

Search Engine Land

NOVEMBER 28, 2023

This short, simple article will help get you back to basics right in time to kick-start growth for next year. With SEO, you front-load an investment over the first few years to create an asset with a defensible moat that appreciates in value over time. You very quickly will start to slide backward into SERP obscurity.

Growth 117

Growth CTR Gaming Start-ups 117

Search Engine Land

JUNE 14, 2023

Google Ads started rolling out its new look after months of trialing two different designs. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it. Admin : Marketers can manage their team, security, and account settings here.

Campaign 107

Campaign Engineering Conversion 107

SaaStr

NOVEMBER 29, 2023

It started off with a ton of PR and attention as a next-generation, super fast CDN, and had an early IPO, but for the most part, has quietly been heads down since then. Revenues have now crossed $500m in ARR, but growth is modest at 18% year-over-year and gross margins are inherently lower in the category at only 52%.

Non-Profits 93

Non-Profits Growth Start-ups Engineering 93

SaaStr

MAY 12, 2023

So SaaS Capital put out its latest report on SaaS retention and NRR after having surveyed over 1,500 SaaS companies and professionals. You start to go upmarket, you get better at sales and upsell, and you start to add more value, and learn to close bigger customers and make them happier. You can download it here.

Contract 125

Contract Closing Customers Sales 125

SaaStr

JANUARY 22, 2024

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

Conversion 101

Conversion Cross-sell Up-sell Start-ups 101

SaaStr

APRIL 1, 2024

But over time. My #2 suggestion is Commit to Doing the Time. But at this stage, if you are growing 10% or more Month-over-Month … don’t start building new types of products, chasing new product segments you don’t have traction in, spending money on random initiatives. Happy customers will beget more happy customers.

Promote 99

Promote Meeting Customers Product 99

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

GTM 107

GTM B2B CRM Launch 107

SaaStr

OCTOBER 17, 2023

It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. Go to 2 local evening events a month if you are in a top tech center, e.g. SF, NYC, London, Paris, even Atlanta, Austin, Miami, etc. You can start small, even with just a dinner or an afternoon.

Niche 98

Niche Meeting Contact Prospecting 98

SaaStr

MAY 3, 2024

We’re fortunate that over the years so many of their founders and CEOs have spoken at SaaStr Annual and Europa ! Zapier’s CEO Wade Foster: “The Secrets to Scaling to 500 Employees” We’ve done so many great deep dives and collaborations with Wade over the years, this one is just one of several great ones.

Growth 81

Growth Start-ups Customers Sales 81

SaaStr

MARCH 6, 2024

Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. But that’s way down from 37% at just $2 Billion in ARR. Customer Count Up 8% Year-over-Year to 18,950 It’s hard to find net net customers after $1B ARR. The story is super inspiring.

Contract 86

Contract Engineering B2B Growth 86

Sales Hacker

MAY 28, 2024

Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company. 30:15 – Pillar 2: Creating shared metrics for sales and marketing alignment. She now continues at HYCU as an Advisor.

GTM 97

GTM Go To Market B2C B2B 97

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Always aim for quality over quantity and resist Google’s pressure to add more.

CTR 111

CTR A/B testing Objectives and Key Results Campaign 111

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. However, starting in September, after reaching a peak of 2.7

A/B testing 132

A/B testing Click Through Rate Real Estate Niche 132

Search Engine Land

AUGUST 30, 2023

To get started with it, here are the steps to access the Advanced Data Analysis plug-in: Step 1 : Log in to ChatGPT and select Settings & Beta. Step 2 : Select Beta features in the submenu and activate Advanced Data Analysis. From here, you’re all set to get started. Below is my recommended starting prompt.

Represent 94

Represent Follow-up Start-ups Technique 94

Search Engine Land

MAY 7, 2024

Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. selling over 400,000 eBikes in the last four years. Ranks in position one for “eBike” with 90,500 average monthly searches, with an estimated 3,200 clicks (Figure 2). Why does Lectric rank in the top 3?

CTR 96

CTR Electricity Real Estate X-functional 96

SaaStr

DECEMBER 28, 2023

Class Companion is free for teachers to use and has grown from a handful of teachers when it first became available six months ago, to now being used by teachers at over 5,000 schools. #2. Be careful not to over-rotate based on short-term market dynamics. What’s your sweet spot for investing — check size, stage, type of deal?

Non-Profits 82

Non-Profits Intrinsic Healthcare Education 82

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. In that case, it won’t be very helpful to send over a report covering how much your landing page traffic has increased year-to-date. or omnichannel platform (SA 360, Skai, etc.)

Objectives and Key Results 124

Objectives and Key Results CTR Campaign Territory 124

Search Engine Land

JUNE 4, 2024

It contains information on more than 2,500 modules and over 14,000 attributes. Relevancy should be the biggest focus when earning links, prioritized over pretty much any other metric or measure. When a spike started. Are some links more likely to contribute to SEO success than others? How does Google define link spam?

Trust 132

Trust Start-ups Pitch Closing 132

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. The secret?

Gaming 142

Gaming Campaign Clients Start-ups 142

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 105

Manufacturing Promote Pipeline Technique 105

Search Engine Land

AUGUST 22, 2023

This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The rollout may take up to 2 weeks to complete.” The announcement. Reviews update.

Start-ups 98

Start-ups Engineering Product 98

Closing Bigger

MAY 21, 2024

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. ” – Shane Gibson 2. He has spoken to over 200,000 people on stages across five continents. ” – Shane Gibson 2.

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

SaaStr

APRIL 24, 2024

A core CRM, data and Cloud platform for the life sciences industry, it started off as a “Salesforce for Pharma” and expanded from there. Two Core Products, Each Doing Just Over $1B in ARR Veeva has two core products today, each doing just over $1B in ARR (along with a lot of smaller sub-products).

Non-Profits 68

Non-Profits CRM Growth Start-ups 68

Search Engine Land

MAY 13, 2024

They start off saying, “I have this thing. A better approach is to start with the keyword, understand the user intent and what they would find useful – and then go build that. Since that day, I’ve been trying to pivot SEO back to “real marketing” – which always starts with user intent. Make it rank for this keyword.”

Engineering 142

Engineering Legal Start-ups Trust 142