Search Engine Land

JUNE 11, 2024

Dig deeper: Why your website needs a resource center and how to create it What types of content should you include in a knowledge base? How to leverage site search data to choose knowledge base article topics Your Google Analytics Site Search report will give you insight into what users are looking for on your site.

Engineering 91

Engineering Follow-up User Experience Start-ups 91

Search Engine Land

APRIL 23, 2024

The search bar at the top lets users type in any query they’re looking for. Experimenting with different hashtag types and lengths is an effective strategy to discern which hashtags resonate best with each unique brand. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 114

Entertainment Objectives and Key Results Follow-up Engineering 114

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Salesforce

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. What is a data warehouse? They don’t have to.

Customers 124

Customers Transportation Government UX 124

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. Here, you can now select whether you want to see data from new viewers or returning viewers.

Launch 116

Launch User Experience Engineering Conversion 116

Search Engine Land

MAY 30, 2024

Here is a breakdown of content types and the strategy behind them: Core site content : The goal of this content type is to educate prospective customers about products or services. Thought leadership content : Leverage this type of content to position a person or brand as a leader or pioneer in their space.

Product 104

Product User Experience Clients Technology 104

Search Engine Land

AUGUST 7, 2023

Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Adding report filters. What has Google said?

Customers 94

Customers Territory Engineering Presentation 94

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. These departments are supported by shared services like graphic/web design, data/analytics and writing/editing.

Campaign 116

Campaign Niche Service Product 116

Search Engine Land

NOVEMBER 8, 2023

To do so, you must know how to interpret Google Analytics 4 (GA4) data for informed insights. Sign in to Google Analytics. To try to help you see what’s possible, Analytics will automatically fill the template with a sample implementation. Drag and drop the Event button from Node Type to the Starting Point.

User Experience 112

User Experience Start-ups Follow-up Gaming 112

Martech

FEBRUARY 23, 2024

Content type tagging. Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. With a plethora of non-gated assets available, the challenge intensifies. How do we engage visitors when we know so little about them?

A/B testing 92

A/B testing Strategize User Experience Technology 92

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

GTM 133

GTM Start-ups Conversion Engineering 133

Search Engine Land

MARCH 1, 2024

best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g., YouTube checklist) {type} software (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g.,

Non-Profits 135

Non-Profits Consult User Experience Presentation 135

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics.

Technology 122

Technology Technology Engineering Strategize 122

Search Engine Land

MAY 6, 2024

This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact.

CTR 91

CTR Objectives and Key Results Click Through Rate Campaign 91

Salesforce

MARCH 7, 2024

What are the primary types of email segmentation? These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Back to top ) What are the primary types of email segmentation? Why is email segmentation important?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

AUGUST 10, 2023

YouTube is launching a new analytics report to show your new and returning viewers by format type. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts , Videos and Live. What it looks like. Why we care. Why we care. The video announcement.

Launch 92

Launch Engineering 92

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Performance report Provides a detailed breakdown of data for ads and free listings. Price updates.

Retail 96

Retail Product Non-Profits Profit margin 96

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. Visits aren’t a useful metric.

Promote 111

Promote Start-ups Price B2B 111

Martech

JUNE 6, 2024

All general-purpose AIs train on much the same data and deliver essentially the same results. An insights platform runs atop the data, surfacing insights (based on defined metrics and KPIs) in natural language using genAI. Vidmob and Realeyes partnered to Realeyes attention metrics to Vidmob’s creative data platform.

B2C 93

B2C Campaign Technology Technology 93

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. are present and properly labeled across all indexable page types and landing pages. However, website migrations come with considerable SEO risks.

CTR 122

CTR UX User Experience Engineering 122

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Hyper-personalization using first-party data Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.

B2B 99

B2B Lead generation Education Campaign 99

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Increase the value of your analytics.

GTM 140

GTM Follow-up Start-ups Campaign 140

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

A/B testing 104

A/B testing User Experience Referrals Price 104

Search Engine Land

SEPTEMBER 21, 2023

Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. Why we care.

Launch 106

Launch Customers Campaign User Experience 106

Search Engine Land

SEPTEMBER 20, 2023

Accessing data. To view data in the Checkout Journey report, it’s necessary to integrate ecommerce events (website instructions or mobile app instructions) into your store. Device category: The type of device from which user activity originated. Google has launched a new report to help brands identify checkout problems.

E-commerce 137

E-commerce Launch Territory User Experience 137

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. you’re missing something.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Growth 130

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 97

Healthcare Engineering Clients Meeting 97

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Clients 121

Clients User Experience Launch Customers 121

Salesforce

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. Here’s what you need to know to benefit.

Service 59

Service Customers Contact Promote 59

Salesforce

MAY 20, 2024

We asked more than 4,800 marketers about how they’re using new data and AI tools. We asked more than 4,800 marketers about how they’re using new data and AI tools. Even fewer are fully satisfied with their attempts at unifying customer data to improve the customer experience. What did we find?

Territory 126

Territory Follow-up Trust Start-ups 126

Salesforce

DECEMBER 8, 2023

Types of email marketing What is the best email marketing tool? More comprehensive data collection and management now make it possible for emails to focus on the specific wants and needs of each individual customer. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 101

A/B testing User Experience Referrals Price 101

Search Engine Land

MAY 16, 2023

In general, we have limited visibility into the data for these campaigns, making it difficult to make informed decisions about how to best optimize campaigns and allocate budget. Additionally, advertisers often need to analyze their aggregated data across all campaign types and platforms.

A/B testing 95

A/B testing Campaign Conversion Networking 95

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Why the disconnect?

Intrinsic 111

Intrinsic CTR Strategize Presentation 111

Sales Pop!

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Government 52

Government Contract Negotiate Legal 52

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

SQL 90

SQL A/B testing Angle Strategize 90

Search Engine Land

APRIL 9, 2024

Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments. While there’s no one-size-fits-all solution, using the findings from this study can help you make data-led decisions about the type of content you post. Engagement. Why we care. Video posts.

Strategize 119

Strategize Follow-up Process 119