Search Engine Land

AUGUST 30, 2024

When you’re weighing timing, use the tests to get information you can leverage in your peak season. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

JUNE 5, 2025

This flexibility is especially important if you’re launching a new campaign on a tight schedule. These designs have already been tested and optimized for conversion, so you’re not starting from scratch. That real-time feedback is invaluable, especially when getting a campaign live quickly.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B testing 124

A/B testing Campaign Technique Presentation 124

Search Engine Land

SEPTEMBER 24, 2024

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. To validate your results, you could always go back to your A/B tests.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

A/B testing 116

A/B testing UX CRM Strategize 116

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. Deliver timely and directly applicable content.

Customers 118

Customers A/B testing Click Through Rate Campaign 118

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers. Conduct A/B tests to identify the most effective layouts, copy, and offers.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. AI-powered A/B testing for landing pages. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

DECEMBER 9, 2024

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. What have you learned from A/B testing at scale? Integrating across platforms may also provide incremental boosts in conversion and engagement metrics. New customer engagement.

A/B testing 120

A/B testing Gaming Drivers/motivators Technology 120

Salesforce

AUGUST 15, 2024

These tools can also help build your customer base by creating targeted marketing campaigns and managing your company’s social media presence. Drift : Using prospect engagement data directly from your website, this tool helps craft conversational messaging and hyper-personal chat functions. Marketing 20.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Conversion rate: The percentage of social media users who take a desired action (e.g., Automated campaigns: Triggered emails based on user behavior (e.g.,

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Sales Pop!

MARCH 12, 2025

Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Get started now!

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes.

A/B testing 73

A/B testing Retail Campaign Growth 73

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Salesforce

JANUARY 9, 2025

Higher conversion rates One of the best ways to increase productivity and revenue is by improving your conversion rates. Spending time on leads that are more likely to close often means a higher conversion rate and more closed deals. That can increase the likelihood of a purchase.

Closing 98

Closing Represent Territory Lead generation 98

Hubspot

JULY 23, 2025

Because that’s how you turn a lead into a conversation. A conversation into a commitment. In my experience, the impact isn’t just visible in conversions. When I shifted to a journey-first funnel, where each stage had a clear intent, I saw my conversion rate jump. Step 5: Track, test, and optimize. I didn’t guess.

SQL 50

SQL Customers Cold Call Sales 50

Martech

SEPTEMBER 16, 2024

Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. MMPs provide insights into user acquisition, engagement, and retention by attributing app installs and in-app actions to specific marketing channels and campaigns.

Healthcare 67

Healthcare A/B testing Appointment Campaign 67

Martech

OCTOBER 23, 2024

The truth is that many companies are flying blind when it comes to personalization, with 43% of respondents expressing concerns that ineffective personalization campaigns will result in reduced budgets in the future. Making personalization easier Personalization requires careful coordination. Allowing for data-driven decisions (40%).

A/B testing 123

A/B testing Engineering Campaign Start-ups 123

ClickFunnels

JULY 8, 2025

Set up systems that work across all your businesses, like: Lead nurturing sequences for different customer segments Email campaigns triggered by specific behaviors (i.e., You can track funnel stats, conversion rates, opt-in performance, A/B test results, and revenue—all from one place. You’ve got full visibility.

E-commerce 130

E-commerce A/B testing Cross-sell Launch 130

Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Their involvement in management-related use cases likely reflects their role in coordinating campaigns, projects and tasks between teams and agencies. Creative director.

Territory 88

Territory Government Legal A/B testing 88

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Hubspot

SEPTEMBER 4, 2024

Conversely, a Zendesk study found that 73% of customers would switch to a competitor after more than one bad experience. Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. Product Basic Growth Pro All-in-one suite $14.99/per

CRM 73

CRM Price Contact Pipeline 73

Martech

MAY 1, 2025

The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate.

A/B testing 78

A/B testing Legal Technique Engineering 78

RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. The Key Takeaway: People buy from people, not companies.

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Let’s break it down.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Salesforce

MARCH 26, 2025

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. From past purchases and browsing habits to service conversations and sentiment analysis, AI analyzes everything to help customers move forward through the purchasing funnel. What is an AI Agent?

Price 52

Price Campaign A/B testing CTR 52

Salesforce

JUNE 11, 2025

Check out their social media and marketing campaigns. That’s why it’s important to test your targeting and refine it based on real-world results. Try running small marketing campaigns aimed at different audience segments. Track engagement and conversion rates to see which groups respond best. Who are they targeting?

Customers 87

Customers CRM A/B testing Pitch 87

SaaStr

JULY 15, 2025

Their AI has also handled over 139,000 conversations in its first few months, doing everything from reviewing VC pitch decks to managing speaker submissions to advising on hiring decisions. Hyper-Segmentation Is Everything : The more you can segment your AI campaigns, the better they’ll perform. Stop sending generic sales decks.

B2B 91

B2B A/B testing Engineering CRM 91

SaaStr

JULY 24, 2025

A/B Test Relentlessly: Change one variable daily. Never test multiple variables simultaneously. You wouldn’t launch a product without testing it. You wouldn’t run marketing campaigns without measuring results. Which CTAs get clicks? Which pain points resonate? Track everything.

A/B testing 75

A/B testing Pipeline Negotiate Follow-up 75

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign 59

Campaign CTR SQL A/B testing 59

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. A/B: Testing activities. Blue : Paid campaigns. Dark green : Config/tests. Marketing campaigns Document start and end dates for big campaigns, like sales events or new ad pushes. Config: GA4 or GTM changes.

A/B testing 60

A/B testing Government Launch Campaign 60

Martech

OCTOBER 29, 2024

This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. polls, surveys, focus groups, A/B testing).

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

MAY 9, 2025

Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Done right, it’s a high-leverage, low-effort way to boost conversions. ” Running tests and analyzing performance Is it worth running A/B tests on retargeting emails?

Angle 85

Angle A/B testing Promote Niche 85