ClickFunnels

JUNE 10, 2025

Advanced A/B Testing 9. A more comprehensive sales funnel tool can dramatically streamline the process, leading to higher conversion rates and increased sales. Advanced A/B Testing A/B testing helps you see which page, email, or ad version works better. Email Campaign Automation 2. Funnel Blueprint 3.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

ClickFunnels

JULY 3, 2025

The 180 Test 3. Remove to Improve Test What to Do When Your Test Wins (Or Loses) Quiet Funnels Build Loud Results Why Testing During Chaos Is a Losing Game Many marketers wait until conversions dip or the dashboard lights up red before they run tests. Why test during a stability spike?

A/B testing 130

A/B testing Gaming Growth Trust 130

Martech

JULY 1, 2025

Consider A/B testing the two to see which resonates best with your audience. Add to cart Get ready to see your conversion rates skyrocket with this one. When you have a lot of information to convey, a static carousel is often a better option than a video, as it allows recipients more time to absorb what’s most important.

A/B testing 122

A/B testing Gaming Entertainment Legal 122

ClickFunnels

JUNE 5, 2025

These designs have already been tested and optimized for conversion, so you’re not starting from scratch. If you notice a drop in conversions, you can edit the page, change your call to action, or adjust your offer, all within minutes. Quickly customize the templates to fit your brand, add your content, and launch.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts. Different CTAs. Business email address Sign me up!

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement.

A/B testing 128

A/B testing Drivers/motivators CTR Click Through Rate 128

G2

MAY 3, 2025

Thats why the best A/B testing tools arent just nice to have, theyre essential. Whether youre tweaking headlines, testing button colors, or experimenting with entire page layouts, these tools take the guesswork out of optimization. Should the landing page headline focus on value or urgency? only to be proven wrong by the data.

A/B testing 52

A/B testing Trust Conversion 52

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Conversion rate: The percentage of social media users who take a desired action (e.g., Shareability: Content being shared widely across social platforms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics. This helps in making informed decisions about resource allocation and marketing strategies.

A/B testing 127

A/B testing Campaign Technique Presentation 127

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers. Conduct A/B tests to identify the most effective layouts, copy, and offers.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

DECEMBER 9, 2024

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. What have you learned from A/B testing at scale? Integrating across platforms may also provide incremental boosts in conversion and engagement metrics. New customer engagement.

A/B testing 122

A/B testing Gaming Drivers/motivators Technology 122

Salesforce

AUGUST 15, 2024

Drift : Using prospect engagement data directly from your website, this tool helps craft conversational messaging and hyper-personal chat functions. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites.

Product 89

Product E-commerce CRM A/B testing 89

Salesforce

NOVEMBER 5, 2024

These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. Along with identifying actions that are likely to lead to conversions, look for features that help create habits for your customers. The first email sent one hour after the cart is abandoned, has a conversion rate of about 6.33%.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Visibility : Gain presence on a social-SERP for relevant topic/conversation. Click-through rates and conversion metrics : Essential for videos aimed at driving actions. A/B testing : Experiment with different approaches to optimize content based on results.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

OCTOBER 4, 2024

Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

A/B testing 76

A/B testing Retail Campaign Growth 76

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. Their work amplifies user engagement and boosts conversions by making every interaction count. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 119

A/B testing UX CRM Strategize 119

Sales Pop!

MARCH 12, 2025

Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates. Conduct Assessment & Continuous Optimization Analyzing user engagement, course completion, and lead conversions sheds light on what is working.

Lead generation 130

Lead generation Process Education A/B testing 130

Search Engine Land

SEPTEMBER 20, 2024

I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads. AdCreative.ai

A/B testing 85

A/B testing Price Retail Product 85

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively.

A/B testing 106

A/B testing Campaign Contact Service 106

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications. A/B testing helps refine content by identifying what resonates best with the audience. Swag: Branded items have their place, too.

Customers 121

Customers A/B testing Click Through Rate Campaign 121

Search Engine Land

JULY 29, 2024

Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. Unlike traditional search engines, which simply list web pages, generative AI engines create conversational and nuanced responses.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Use A/B testing to refine content and messaging for each micro-moment.

Customers 73

Customers A/B testing Trust Click Through Rate 73

Sales Hacker

DECEMBER 17, 2024

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I’ve really, really enjoyed this conversation. That is a great place to get together and continue the conversation. It’s an awesome conversation.

GTM 102

GTM Engineering Electricity X-functional 102

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength. How did your creatives perform? Which sitelink was most popular?

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Customers 133

Customers A/B testing Click Through Rate Legal 133

Salesforce

JANUARY 9, 2025

Higher conversion rates One of the best ways to increase productivity and revenue is by improving your conversion rates. Spending time on leads that are more likely to close often means a higher conversion rate and more closed deals. Back to top ) Want to take the #1 CRM for a test drive?

Closing 98

Closing Represent Territory Lead generation 98

Martech

SEPTEMBER 16, 2024

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Product marketing: Refining messaging with A/B testing Use content management systems (CMS) and A/B testing platforms to refine messaging across digital channels.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

Growth 109

Growth A/B testing Customers Referrals 109

Hubspot

JULY 23, 2025

Because that’s how you turn a lead into a conversation. A conversation into a commitment. In my experience, the impact isn’t just visible in conversions. When I shifted to a journey-first funnel, where each stage had a clear intent, I saw my conversion rate jump. Step 5: Track, test, and optimize. I didn’t guess.

SQL 36

SQL Customers Cold Call Sales 36

Martech

JULY 21, 2025

While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. Marketing automation sequences should feel like conversations with a knowledgeable friend.

Referrals 65

Referrals A/B testing Manufacturing Drivers/motivators 65

Search Engine Land

JULY 19, 2024

Producing purposeful, high-quality content drives essential KPIs such as impression share, SERP saturation and CTR, making it critical to focus on the KPIs that align with your goal, whether it’s driving visibility, engagement or conversion. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Market share 100

Market share Real Estate A/B testing CTR 100

PandaDoc

MAY 12, 2025

A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. In a typical pricing test, two versions of a product or offer are shown to different customer segments. One group sees Price A, and the other sees Price B.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

SEPTEMBER 16, 2024

They utilize various attribution models to determine how different touchpoints contribute to conversions, enabling marketers to optimize their strategies and allocate budgets effectively. A/B testing: We can test different app features or website layouts to see which versions lead to more bookings, helping us refine our user experience.

Healthcare 70

Healthcare A/B testing Appointment Campaign 70

Martech

MAY 1, 2025

Pro tip: Sales objections are free A/B tests. Dig deeper: How to align sales and marketing for revenue growth Refinement is about understanding the ‘why,’ not just getting better results A lift in conversion is fine, but you’ve learned nothing if you don’t know why it happened. Pay attention.

A/B testing 118

A/B testing Angle Launch Up-sell 118