ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Clients 105

Sales Hacker

NOVEMBER 1, 2018

Scientific and Realistic: A/B Testing is The Powerful Weapon That Every Modern Sales Playbook Needs. It’s called A/B testing, and it allows organizations to test performance of key sales communications in a low-risk, high-impact way that does not endanger their executive’s day jobs. The good news?

A/B testing 86

A/B testing Pharmaceutical Manufacturing Sales 86

Heinz Marketing

JULY 9, 2021

Features/functionality: Solutions for high impact awareness, consideration, and conversions. Wide exposure for our clients across relevant sites, ability to A/B test title and images. The number of rules you need to adopt is considerably greater than in any other ad software.

B2B 138

B2B A/B testing Campaign Promote 138

Martech

DECEMBER 12, 2022

This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination. One of the easiest ways to apply this to martech is to scale A/B testing. Dig deeper: Keys to successful marketing experimentation. Customer journey orchestration and next best actions.

A/B testing 114

A/B testing Technology Technology Growth 114

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short. Case #1: Moto Message.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

ConversionXL

AUGUST 17, 2017

I have worked on website redesign projects where we essentially ran an A/B test between the old site and new, rather than releasing a beta version. Most enterprise-level A/B testing tools (we used Adobe Target) give you the ability to scale up the size of the audience that you want to expose the new site to.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Hubspot

DECEMBER 7, 2010

Can you easily create A/B tests of your email offers? On-Demand Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation? Find the Right Tools to Use. Figure out what is the best Email Service Provider (ESP) for you. Connect with HubSpot :

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Hubspot

JANUARY 4, 2021

A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Once machine learning predicts the trends before they happen and provides clear guidance for marketers, why waste money to A/B test something that wouldn't work as well?

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

SEPTEMBER 29, 2010

We can help you with that with our live webinar and special report “What’s Worth A/B Testing.” Live Webinar & Special Report: What's Worth A/B Testing? Learn how to determine what's worth testing and how to put those quality tests into action. Connect with HubSpot :

Conversion 62

Conversion A/B testing High impact Follow-up 62

Hubspot

MARCH 31, 2015

Notice some issues in your metrics and have a new idea that you would like to test? Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in). Get to know the human on the other side of the computer by developing empathy within your team. 3) Pair the data.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

Hubspot

NOVEMBER 5, 2020

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

OCTOBER 18, 2010

Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation? View this on-demand webinar now to learn which pages on your site are worth your time to test, and to determine what copy, graphics and design tweaks get high-impact test results.

A/B testing 74

A/B testing Education Trust Engineering 74

ConversionXL

NOVEMBER 13, 2015

High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. As Michael wrote, “I have yet to see a creative message beat a clear, concrete value proposition in an A/B test.” Personality. Let it show through your copy.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

NOVEMBER 25, 2019

However, switching up the copy within your CTAs, the options that people have for the next place they can go, or the prominence of those CTAs can be low-effort, high-impact ways to encourage people to click to buy. A/B test a set of product pages, including testimonials on the variant only. Offer free shipping.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

FEBRUARY 28, 2017

You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? Derek Sivers suggests you “test the riskiest assumptions first” Otherwise, consider the following… High impact ideas. You have generated enough traffic to make a decision.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests. Bandit tests are similar, but move from the explore to the exploit phase much more quickly. Conclusion.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. That’s a problem.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 21, 2015

If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size. Don’t test stuff that’s hard to notice (meek changes). A/B testing is not a solution – it’s a tool, It’s part of a continuous optimization process.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Something like A/B testing is the perfect topic to offer a checklist. Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Another thing you can do is A/B test your lead generation content.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 12, 2017

Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results. Leho Kraav: A Better Way to Prioritize Your A/B Tests. Good prioritization makes maximizing the percentage of winning tests and uplift per test easier. Going way beyond A/B testing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

JUNE 19, 2019

Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. A/B tests = increased workload, delays for sprints.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Martech

NOVEMBER 15, 2024

A/B testing headlines and layouts: Use your findings to test different headlines, layouts and CTA placements. Run A/B tests on important pages, compare versions and implement the highest-performing options to boost engagement and SEO. Start by focusing on key metrics on high-impact pages to get quick results.

A/B testing 131

A/B testing Growth UX User Experience 131