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Key Account Management: The Ultimate Guide

Hubspot

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic account management plan.

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Google advertisers are confused between support and sales – we asked for clarification

Search Engine Land

” “Even their positions in their email signatures never mention ‘sales’, but rather ‘solutions’ or ‘account management’, and so on.” For instance, an account strategist may be assigned for a short duration to aid in onboarding and scaling an account.

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Microsoft Store Ads to appear in Bing search results

Search Engine Land

First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative. Then, contact the Microsoft Advertising Sales Team to set up a new account. Next, call the Microsoft Advertising Support Team if you are a non-managed account customer.

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New Microsoft Store Ads promote desktop apps on Windows devices

Search Engine Land

Contact your Microsoft Advertising account manager or Microsoft Store representative. Reach out to the Microsoft Advertising Sales Team to set up a new account. Connect with the Microsoft Advertising Support Team if you are a non-managed account customer.

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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. On the deals we’ve closed, are deal size and profits what they should be?

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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. If the broker or agent represents a number of different insurance providers, they are considered independent. The partner represents your brand to the end customer, but you don’t control their interactions with customers.