SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. You gotta know the product cold.) Talk to users. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Salesforce

MAY 15, 2025

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Sales Hacker

JUNE 27, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM 89

GTM Legal Trust B2C 89

Anthony Cole Training

AUGUST 20, 2012

Step 2 - To avoid being unprepared for interviews AND to avoid unnecessary interview use a pre-hire evaluation tool that helps you identify if this candidate fits the profile you've established, has a history of successful selling within your go to market strategy and is successful operating within your sales managed environment.

Appointment 165

Appointment Sales Account management Consult 165

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 69

GTM Represent Legal Go To Market 69

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Partners in Excellence

MARCH 26, 2024

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

APRIL 8, 2025

Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM 66

GTM Growth Cross-sell Account management 66

SaaStr

APRIL 1, 2022

Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. The more efficient you make you go-to-market, the more dollars you have to spend across the company.”. Mistake #4: Hesitation Stopped Us From Going Even Faster and Adding More Fuel to the Fire. Key Takeaways.

GTM 109

GTM Account management Growth Strategize 109

Martech

OCTOBER 11, 2021

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 111

Customers Account management Real Estate Contract 111

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 124

Launch Product GTM Technology 124

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 107

GTM Launch Education Account management 107

Sales Hacker

MAY 6, 2021

They must be apprised of new potential go-to-market strategies and timing the market as well as an acute sense (or slight paranoia) about the competition and economic factors that can potentially get in the company’s way of hitting these goals. Ownership of the entire revenue lifecycle.

B2C 118

B2C Pipeline SQL Strategize 118

SBI

MAY 19, 2025

On the latest episode of the Sales Readiness Podcast, Ray Makela, Managing Director of Talent Development, was joined by Ethan Radoff, Partner at SBI, to dive into one of the most persistence challenges in go-to-market strategy: the division between the Sales and Account Management roles.

Account management 26

Account management Sales Go To Market 26

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

MAY 12, 2020

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. And every moment your customer spends with your brand — including engagements with field teams, marketing, product, and services — becomes a part of their overall experience.

Customers 98

Customers Account management Relationship building Consult 98

SaaStr

JANUARY 30, 2023

Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies.

Cross-sell 109

Cross-sell Account management Clients Growth 109

SaaStr

APRIL 13, 2025

” These challenges highlight that while the compound startup model offers tremendous advantages, it requires constant refinement and a willingness to navigate complex organizational and go-to-market dynamics that single-product companies can avoid.

Cross-sell 62

Cross-sell Launch UX Up-sell 62

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. It’s a fantastic place to hire sales people, account managers, customer service team members and startup hustlers.” Get great at list building. At some point it became obvious we had to send a team out.

Non-Profits 128

Non-Profits Price Contract Start-ups 128

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth.

GTM 106

GTM Customers Sales Growth 106

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 32

Go To Market Launch B2B Contact 32

Sales Hacker

FEBRUARY 16, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

GTM 121

GTM Quota Contact Construction 121

SaaStr

JUNE 6, 2022

That allows us to have a very different go-to-market strategy. It allows us to think about where we enter the organization and how we interact with the organization and allows us to spend a lot of time in account management.”. Little by little, doing work, getting more installs, then that pays off years down the line.

Account management 113

Account management Engineering Technology Technology 113

SalesLoft

FEBRUARY 19, 2020

If you’re a front-line manager striving to increase motivation and productivity or an individual contributor (SDR/BDR, account executive, account manager, success manager) seeking efficient and innovative tactics to gain a competitive edge, this is the track for you. 3 Must-See Sessions.

Inside sales 95

Inside sales Cold Call Territory Drivers/motivators 95

Sales Hacker

DECEMBER 9, 2022

Changing territories too frequently will frustrate salespeople trying to build relationships and can even frustrate customers who don’t want to constantly deal with new account managers. Many organizations start with simple rules and definitions – geography-based territories (east, central, west) or account-based territories.

Territory 117

Territory Quota Strategic planning Sales 117

Partners in Excellence

JUNE 6, 2012

.” It offers an interesting view and initiates a great conversation on critical elements of developing and implementing a customer focused “Go To Market Strategy.” As we (our companies) develop our Go To Market Strategies and our Sales Stacks, we have to start with the customer.

Sales 101

Sales Objectives and Key Results Territory Go To Market 101

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 87

GTM Territory Gaming Sales 87

SaaStr

SEPTEMBER 18, 2023

Question #2: How Do You Fix GTM The high-level advice for founders trying to approach Go To Market differently is… Don’t worry too much about innovation in sales and marketing. The best advice for emerging vendors trying to get into Enterprise is… Let them guide you through the process. They’ll know the risks they’re taking.

GTM 116

GTM Niche Account management Up-sell 116

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 29, 2023

Start-ups to watch: UserEvidence announces their $9M SeriesA this week, UserEvidence automates social proof for go-to-market teams and creates authentic customer stories at scale Pumped to see their rapid growth! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 126

GTM B2C Growth Territory 126

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. Customer experience: CRM tools, like Salesforce , ensure proactive account management, engagement, and long-term retention. What you’ll learn: What is product-led sales? Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Sales Hacker

JANUARY 27, 2024

As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. That’s it, that’s all.

GTM 118

GTM Niche CRM Account management 118

Sales Hacker

NOVEMBER 8, 2021

While many SDRs and BDRs look to standard closing roles as the next step in their career paths, a growing number of young sales professionals are looking beyond account management as they plan out their career. Within the go-to-market world, CS and PS can overlap. What else is out there?

Clients 114

Clients Sales GTM Technology 114

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Hubspot

JUNE 8, 2021

Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Account managers are evaluated on customer retention and satisfaction metrics.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. What Managed by Q does. The Benefit of Starting Out in Account Management.

Customers 63

Customers Account management X-functional Hospitality 63