Search Engine Land

AUGUST 22, 2024

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

Campaign

Search Engine Land

AUGUST 2, 2024

It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth. Dig deeper: Mastering SEO account management: The recipe for success A retainer agreement provides a steady income stream and demonstrates your commitment to their ongoing success.

Clients

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The TeamLink feature helps you find warm paths into accounts through shared connections.

Product

RingDNA

JULY 2, 2025

It covers accountability systems, coaching frameworks, and leadership development to help managers drive consistent rep performance and foster a culture of growth. It’s ideal for front-line managers, directors, and anyone tasked with team development. Duration: 6 weeks (daily micro-learning format) Cost: ~$795 3.

Retail

Salesforce

NOVEMBER 15, 2024

Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation. Learn more 4 reasons every SDR manager needs a career progression strategy A career progression strategy is no longer a “nice-to-have” within an SDR team. However, the role of the SDR is often thankless. Here’s why.

Tradeshows

Understanding the Sales Force

NOVEMBER 15, 2024

While some growth can be expected to come from effective account management, the kind of growth desired by most companies comes from consistently finding and closing new accounts.

Prospecting

Hubspot

JUNE 16, 2025

Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even account managers — once focused on relationship-building — are now expected to drive revenue. This is especially true in complex B2B sales like SaaS, ABM, and enterprise software.

Objectives and Key Results

Martech

JANUARY 14, 2025

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. This can also surface helpful reasons for the sales or account management teams to call the customer. .”

B2B

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Leveraging Investors for Growth Another underutilized growth channel?

Technical Sales

Heinz Marketing

JULY 24, 2025

But the truth is, using buyer signals to drive growth—both with prospects and customers—offers far more insight and impact when done well. What CMOs and CROs Should Take Away Getting value from intent data—and truly using buyer signals to drive growth—isn’t about having the most tools or tracking the most behaviors.

GTM

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell

Salesforce

SEPTEMBER 10, 2024

This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t. Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams.

Service

Highspot

MARCH 6, 2025

Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps. If done right, they are a real game-changer for company culture and sales performance management. Evaluations provide a clear roadmap for growth.

Objectives and Key Results

PandaDoc

MAY 2, 2025

Turn your quotes into a strategic revenue lever When pricing is treated like a static line item, it can limit growth. Log in to PandaDoc to start building your strategy, chat with your account manager for expert guidance, or upgrade your plan to unlock even more features. Ready to level up your pricing game?

Price

SaaStr

JUNE 29, 2025

Built Account Management to Capture Hidden Revenue The Realization : “There’s a huge potential and there’s like a big part of the revenue that we’re leaving on the table.” The Framework : Account management wasn’t just retention—it was expansion revenue.

Cross-sell

PandaDoc

MAY 2, 2025

Growth is great until your content cant keep up When your sales team is small, consistency is easy. Its a sign that your content foundation hasnt kept up with your growth. Then log in to PandaDoc to start building your strategy, chat with your account manager for expert guidance, or upgrade your plan to unlock even more features.

Legal

SaaStr

MARCH 2, 2025

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. Growth Tactic #1: Double Down on High-Touch Outbound (Even When It Seems Counterintuitive) When everyone zigged toward automation, Rippling zagged toward humans.

Growth

Highspot

JULY 3, 2025

Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.

B2B

Salesforce

JULY 3, 2025

In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. Automation eliminates manual data entry and helps you make faster, smarter decisions that fuel growth. Why sales automation is important for startups The numbers say it all. Get it now 2.

Technique

Sales Hacker

AUGUST 11, 2025

Watch: [link] 14:02 — Facing 40+ copycat competitors and learning that flashy marketing can’t beat sustainable growth. Watch: [link] 47:08 — Rebuilding post-sales into separate customer success and account management functions. Watch: [link] 06:25 — The undeniable product-market fit that convinced Stevie to join Vanta.

GTM

Heinz Marketing

AUGUST 5, 2025

That makes customer expansion—not just retention—a strategic growth priority. True ownership requires a structured approach—grounded in data, aligned with customer experience, and accountable to revenue. Each stage offers opportunities for value reinforcement and growth, but only if marketing shows up intentionally.

B2B

PandaDoc

JULY 23, 2025

A good CRM strategy ensures that the entire system supports growth, retention, and a better customer experience. Over time, this unified approach can contribute to better business growth and profitability. If customer success is tracked internally, retention becomes a measurable, manageable goal. Let’s hop in.

CRM

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM

SaaStr

JUNE 23, 2025

Compare this to other functions: Sales Engineers: Only 14% decreased Account Executives: 25% decreased Professional Services: 17% decreased Even more telling, only 19% of companies increased their SDR headcount —the lowest growth rate across all sales functions. This isn’t just a blip.

B2B

Martech

JUNE 9, 2025

It’s a business imperative for SaaS vendors who want to build sustainable growth. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption.

Strategic partnership

Salesforce

APRIL 2, 2025

Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. This ensures that the product or service effectively drives sales and customer growth. Revenue per user (RPU): RPU is the revenue a company generates from each user.

Product

SaaStr

JUNE 17, 2025

AI-Native Companies Are Creating a New Performance Tier The Key Insight : AI-native companies achieve 100% median ARR growth vs 23% for traditional SaaS—a 4x advantage. Customer Success is Now Your Primary Growth Engine By $50M ARR, expansion drives 58% of growth (67% for $100M+ companies). Optimize accordingly.

Growth

Salesforce

MAY 15, 2025

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

Original Equipment Manufacturer

SaaStr

APRIL 13, 2025

Conrad reveals that cross-selling to existing customers generates over $5 million in net new ARR monthlybefore counting any new logo sales.

Cross-sell

Salesforce

JANUARY 6, 2025

While there isnt a singular right answer to this question, we can point to a few factors that make commission management complex, difficult, and time-consuming no matter how its done. Complicated team dynamics Sales teams, particularly those at hyper-growth organizations, startups, and enterprise-level businesses, are complex.

Commission

SaaStr

JULY 7, 2025

pic.twitter.com/8UDvVvMHPD — Jason ✨👾SaaStr.Ai✨ pic.twitter.com/8UDvVvMHPD — Jason ✨👾SaaStr.Ai✨

Pipeline

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. 80% of exec-level jobs never hit job boards. Words of advice from a Chief Customer Officer.

GTM

Engage Selling

APRIL 29, 2024

Landed the deal but can’t seem to grow it? You’re not alone. Discover the missing link to ‘expand’ in this simple, no-nonsense strategy. For more strategies like this, check out … The post The Secret to “Land and Expand” first appeared on Colleen Francis - The Sales Leader.

Sales

Engage Selling

JANUARY 24, 2023

 What’s the secret to hitting your growth target? A lot of companies this year are predicting bold growth and setting huge targets for sales reps. And as a sales … The post The Secret to Hitting Your Growth Target first appeared on Colleen Francis - The Sales Leader.

Growth

SaaStr

JUNE 19, 2025

Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from account growth teams. Business Users Drive More Consumption Growth : The biggest unlock isn’t more data engineers—it’s enabling any business user to query data like ChatGPT. How many did you win? How many went live?

Strategic partnership

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? . “Sales training, our people aren’t performing the way we expect,” came the response.

Real Estate

Engage Selling

NOVEMBER 1, 2023

This is not a new problem but it still hampers sales growth in most organizations today. Here’s an example of one of the ways such misalignment creates conflict, missed opportunities, … The post Why Can’t You Just Get Along first appeared on Colleen Francis - The Sales Leader.

Growth