article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. Marketers have plenty of tools and skills to help account managers achieve their goals. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

B2B 136
article thumbnail

How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. By fine-tuning these, you can better meet customer needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Keys to Account Management Success; 10 Keys to a Strong Customer Partnership

Understanding the Sales Force

My backup title was Adventures in Account Management , but I didn’t want to get too cute. Target : She didn’t ask for the receptionist’s name or try to meet any of the four optometrists or three opticians in the practice. No names, no meeting requests, no follow-up scheduled—just a card dropped on the desk. Here we go!

article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth.

Growth 137
article thumbnail

The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

Optimizer : Ensure systems make intelligent adjustments based on nuanced insights to meet specific needs. These roles highlight the ongoing need for human expertise in PPC management, complementing the capabilities of machine learning. Here’s what the role of a PPC restaurateur entails. Business email address Sign me up!

article thumbnail

How to build lasting relationships with SEO clients

Search Engine Land

Best practices for client communication: Schedule regular meetings to discuss progress and strategies. Use project management tools to track tasks and milestones. Tailoring your approach to meet their specific needs shows that you genuinely care about their success and are not offering a one-size-fits-all solution.

Clients 82
article thumbnail

Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

Again, while we have lots more information, with those three metrics, I have a very good of our ability to meet those goals based on those three metrics. I just care that people are meeting their goals on the high impact conversations. When they aren’t, we start drilling down.