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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Increased efficiency and effectiveness? This evolution is exciting!

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Key account management strategy: Setting things in motion

PandaDoc

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. Let’s examine what strategic account management is and the best ways to approach it.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

The trick is knowing what training program and techniques to use. Top 6 sales training techniques. They need to support and manage a team, set and measure KPIs, develop strategies, coach and mentor team members, and more. QuadCoaching : A brief workshop to help managers refine their coaching technique.

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Thriving in Sales: Strategies for Ongoing Success

APACSMA

Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession. Professional Sales Training and Certification Catalogue Course Description Outcomes Certificate in Remote Working and Virtual Sales.

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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. But every search result focuses on just one team: sales. It goes beyond just supporting the sales team.