Martech

JULY 26, 2024

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. “Are we getting value from our martech?” B2C, B2B and B2B2C).

Pharmaceutical 117

Pharmaceutical CRM B2C Technology 117

Veloxy

FEBRUARY 12, 2025

Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. The TeamLink feature helps you find warm paths into accounts through shared connections. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. month or $959.88/year

Product 130

Product CRM Price Objectives and Key Results 130

Hubspot

JUNE 16, 2025

Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even account managers — once focused on relationship-building — are now expected to drive revenue. Incorporate critical CRM and sales technology proficiencies.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Partners in Excellence

JANUARY 24, 2025

And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. Our technologies, now further amplified by AI give us enormous amounts of information that we can track. This doesn’t mean everyone in the organization has the same “5 key metrics.”

High impact 96

High impact Pipeline Inside sales Quota 96

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. And we expect our salespeople to understand the technology. You gotta know the product cold.)

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Salesforce

SEPTEMBER 10, 2024

You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams.

Service 69

Service Customers Cross-sell Contact 69

Highspot

JULY 3, 2025

However, it’s enablement teams that ultimately leverage their marketing colleagues’ messaging and positioning materials and guidance to provide hands-on sales enablement training to reps, like how to create bespoke digital sales rooms for accounts.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

APRIL 11, 2025

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. Multi-account management for multiple lines of business Marketing teams at the large end of the SMB category often deal with multiple lines of business or create regional teams.

Territory 102

Territory Government Account management Contact 102

Martech

FEBRUARY 24, 2025

With the right technology and systems, intake and data collection can become powerful strategic tools. Utilize technology whenever possible Start by developing your intake logic (e.g., If account managers primarily complete intake requests, their expertise is likely greater than that of multiple business partners.

X-functional 75

X-functional Territory Account management Strategize 75

Martech

JUNE 9, 2025

Martech teams now oversee deeply integrated stacks that include: Project management. Digital twin tools and technologies. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption. Asset libraries. Up to 65.7%

Strategic partnership 68

Strategic partnership Strategize Government Negotiate 68

SaaStr

JULY 15, 2025

The technology is there, the results are proven, and the ROI is undeniable. The ones who are glorified account managers can be replaced or just allocated to sales’ budget and headcount. Real-World Proof : SaaStr recently sent 4,495 AI-generated emails in two weeks and achieved the #1 response rate on their AI platform.

B2B 100

B2B A/B testing Engineering CRM 100

Salesforce

JANUARY 6, 2025

Then, you also have commissioned employees who sit outside of the sales team sales engineers , account management, support, service roles, and more. Within those two organizations there is often further division inbound vs. outbound, mid-market vs. enterprise, and so on and so forth.

Commission 52

Commission Territory E-commerce Sales 52

SaaStr

JUNE 19, 2025

Technical Sales is Now Table Stakes : Enterprise sales reps must understand technology applications deeply enough to have credible conversations with both business executives and technical teams. “You need to know the application of technology to business. Those are our best account executives.”

Strategic partnership 107

Strategic partnership Meeting SQL Technical Sales 107

Salesforce

APRIL 7, 2025

Client health monitoring: Fallon ensures consistent client engagement by constantly monitoring client activity and satisfaction levels, and providing real-time insights and alerts to account managers. We should all be superhumans; not with kevlar and whatnot, but intellectually and technologically.

Clients 84

Clients Drivers/motivators Account management Finance 84

Salesforce

JULY 22, 2025

“ [Image credit: Elizabeth Tsui / Salesforce] Elizabeth Tsui: The mindset of “yet” Elizabeth, RVP of Customer Success, navigated a significant organizational shift that merged the technical account manager (TAM) and success manager (SM) roles into a unified Customer Success Manager (CSM) position.

Growth 52

Growth Customers Networking CRM 52

Martech

MAY 23, 2025

I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province. That famously happened with CRM decades ago.

B2B 99

B2B CRM Strategize Account management 99

Sales Hacker

FEBRUARY 18, 2025

So this is, uh, we’re talking like a full cycle, AE, these first, first ones, they’re going to be prospecting, they’re going to be closing, and then you brought up an important point, which is, um, you know, logo growth, you’re not going to have, you know, account managers, you might not even have, you know.

GTM 95

GTM Quota Drivers/motivators Sales 95

Sales Hacker

JULY 25, 2025

The focus has shifted from proven business models to disruptive technology. Today, investors are writing these checks for foundational AI shifts and the product-led GTM models that power them. With backing from Founders Fund, Lux Capital, and others, Armada is building next-gen capacity to meet the surging demand for AI compute at the edge.

GTM 97

GTM Go To Market Growth Trust 97

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. For example, a Chief Customer Officer Summit was hosted for the first time at SaaStr Annual this year.

GTM 107

GTM Customers Non-Profits Growth 107

Martech

OCTOBER 22, 2024

As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality. Given this no-man’s land of professional support, CDP vendors built large service organizations with technical consultants, marketing operations professionals, account managers, customer success professionals and more.

Service 119

Service Consult Clients Engineering 119

Salesforce

APRIL 17, 2025

Already, brands have been transformed by rapid technology advances and shifting consumer expectations. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Salesforce

APRIL 15, 2025

Focus on value-add interactions: Whether its a payer sending out preventive screening reminders, a pharmaceutical firm offering simplified side-effect management tips, or a provider delivering post-surgery physical therapy videos, each interaction should help the individual move closer to their health goals.

Pharmaceutical 59

Pharmaceutical Healthcare Hospitality Appointment 59

SalesPop

JUNE 10, 2021

As a developer and a vendor, we are committed to the use of the latest technology. The technology that will come out of our constant improvements will provide consistently greater insights. The post Seamless Account Management appeared first on SalesPOP! It no longer makes sense to hard code anything by ourselves.

Account management 97

Account management Pipeline CRM Technology 97

SalesPop

APRIL 9, 2021

The next aspect of account management we need to consider–one that is vitally important–is application integration. Integration Tied Into Account Management. Let’s take a look at how application integration affects account management. Otherwise, account management isn’t really possible.

Account management 97

Account management Government Follow-up Start-ups 97

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. Technology is primarily about product development, not distribution. This is also true of account management. There is no account management being done—its only focus is on new accounts.

Account management 98

Account management Customers Pipeline Trust 98

SalesPop

MARCH 12, 2021

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.

Account management 98

Account management X-functional Pipeline CRM 98

Sales Pop!

JUNE 4, 2023

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. Technology No business today can survive without technology. But as helpful as technology can be, it can also be overkill. Reaching the Target Persona In any case, technology is exponentially increasing.

Technology 130

Technology Technology Process Construction 130

SalesPop

MAY 7, 2021

One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. A project is primarily made up of objectives.

Account management 98

Account management Drivers/motivators Pipeline CRM 98

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager.

Account management 80

Account management Clients Contact CRM 80

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Sales Pop!

JUNE 13, 2022

We are creating a new category in the sales technology industry: the Sales Suite. The technology industry has dealt with this complexity with an ever-increasing number of apps, a separate app developed to deal with every single factor in this complexity. Wrong Approach to Complexity. Talk about complex! Pipeliner: The Holistic Way.

Pipeline 246

Pipeline CRM Angle Sales 246

Sales Pop!

MAY 22, 2022

One of the people I enabled with this technology was a professor in the Department of Cardiology at Medical University in Vienna. He was very into technology, always at the edge of technology as Pipeliner is today. Salespeople, sales teams and sales managers use forecasting to predict sales. Everyone Should Have It.

CRM 246

CRM Pipeline Technology Technology 246

The 5% Institute

AUGUST 15, 2023

In today’s dynamic business landscape, various account management roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Account management roles encompass a range of responsibilities that require a unique blend of skills and expertise.

Account management 52

Account management Negotiate Clients Strategize 52

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Veloxy

JUNE 23, 2021

When it comes to B2B, SaaS, and other technology companies that prefer a centralized team, inside sales is the more popular model. 3: Account Managers. The Account Manager is responsible for checking on clients and nurturing relationships after the contract is signed. 5: Sales Operations.

Inside sales 232

Inside sales CRM Sales Pipeline 232

SalesPop

JULY 9, 2021

For any company involved with sales, account management and key account management is crucial and requires a vastly different skillset and toolset than winning new sales. What is (Key) Account Management? Yet account management still requires planning, resources, time and energy. Importance.

Account management 52

Account management CRM Cross-sell Strategize 52