Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 104

B2B Objectives and Key Results Strategize CRM 104

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. As we know, this is expected to remain standard as the SERP evolves.

Campaign 104

Campaign Territory Promote Engineering 104

Partners in Excellence

DECEMBER 13, 2023

The family is getting together for the Holidays, I knew we would be spending a lot of time cooking. We were in a professional kitchen, with two professional chefs as instructors. We had the recipes and the same ingredients, but the results that were produced were varied and fascinating. The results were OK, not outstanding.

Follow-up 132

Follow-up Represent Start-ups Customers 132

SalesLoft

APRIL 8, 2024

We met up with him recently at Saleslove on Tour in London to get his take on the top issues his revenue team faced before implementing our revenue workflow platform , as well as learning what was ultimately the tipping point for why OpenText adopted Salesloft. Let’s get into the pain points first. But something felt off.

Inside sales 86

Inside sales Sales Campaign Technology 86

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? We’ll use the hot tub industry as an example. We’ll use the hot tub industry as an example. How much are hot tubs?” Ad creation.

A/B testing 107

A/B testing Campaign Click Through Rate Promote 107

Search Engine Land

MARCH 8, 2024

But what are those challenges and how can we prepare and react to them? First-party data will become even more important than ever. The fallback is that we rely more on clients and businesses to engage and build their data. Trends and hurdles are already taking shape for all PPC marketers in 2024.

Campaign 106

Campaign Retail Manufacturing Clients 106

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. This is where an ideal customer profile (ICP) comes in. This means you need to take into account all of them.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Salesforce

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Here are four strategies to follow. So much of our autonomy depends on our employment status and opportunities.

Education 134

Education Legal Start-ups Technique 134

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Government 113

Government Customers Healthcare Promote 113

Search Engine Land

SEPTEMBER 21, 2023

Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. In some cases, we can operate like an ecommerce business. Why is lead quality so important? The key is telling Google how your leads differ in value to your business.

Lead generation 109

Lead generation Non-Profits Drivers/motivators Intrinsic 109

Search Engine Land

OCTOBER 18, 2023

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend.

Launch 109

Launch Campaign B2C Trust 109

Partners in Excellence

OCTOBER 25, 2023

We were talking about their account planning process. They showed me some current account plans. One thing that struck me, is that rather than giving a status report on the account, their people had identified opportunities to grow the relationship. ” or “Based on what happened, what do we need to do next?

Follow-up 116

Follow-up Pitch Meeting Pipeline 116

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Stop chasing leads, double down on customers and top opportunities. Determining if, how and when to act.

GTM 127

GTM B2B Pipeline Strategize 127

Search Engine Land

JANUARY 10, 2024

You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account.

Campaign 132

Campaign CRM UX Up-sell 132

Search Engine Land

SEPTEMBER 13, 2023

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is information you collect through your website, or digital marketing and social strategies. This could be anything from email subscriptions to historical customers.

Conversion 132

Conversion CRM Campaign Engineering 132

Search Engine Land

SEPTEMBER 12, 2023

AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years. This trend will only continue. Don’t be. CRM access.

Account management 137

Account management Gaming A/B testing Campaign 137

Partners in Excellence

MARCH 26, 2024

But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully. I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges.

Sell 103

Sell Cross-sell Finance B2C 103

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. When you engage your ideal customer, they should know about you. “In

B2B 111

B2B Territory Campaign Prospecting 111

Salesforce

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Then, learn how to use AI to reach your goals. Then, learn how to use AI to reach your goals.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Customers 91

Customers Drivers/motivators Construction Legal 91

Sales Hacker

MARCH 8, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Let’s get into it. Efficiency.

GTM 94

GTM Growth Cross-sell Referrals 94

Search Engine Land

NOVEMBER 8, 2023

To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This article will explain the importance of full-funnel PPC marketing and provide a solution for effective reporting with Looker Studio.

Campaign 109

Campaign Clients Lead generation Presentation 109

The Lost Book of Sales

JANUARY 31, 2024

In strategic sales, it's incredibly common for salespeople to decrease their activity and reduce their involvement with their customers when the signatures are exchanged, whereas experienced sales professionals know that the real work between your organizations is only about to begin. What can the seller do?

Sports 105

Sports Drivers/motivators Clients Contract 105

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? It’s important to have a clear vision of what you’re chasing so that you can properly align tools to support the journey. Next, how will you determine success?

Contract 78

Contract Objectives and Key Results Technology Technology 78

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. This significantly impacts marketing strategy. Instead, they need a tailored approach to make every dollar count.

Territory 102

Territory Campaign Networking Construction 102

Sales Hacker

APRIL 4, 2024

Now is a better time than ever for your sales team to align their goals, motivations, and strategies for the upcoming year (and beyond). But with the guidance of David Nour, CEO of Nour Group , we will prepare you to have the most effective sales kickoffs. This is far more important than rushing to organize it.

Intrinsic 90

Intrinsic Objectives and Key Results Drivers/motivators Presentation 90

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

GTM 113

GTM Pipeline B2B Campaign 113

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. After that, how you can improve prompts to get even better answers from me. Prompt What are the top five metrics to track with a customer journey orchestration tool? By addressing these issues, businesses can improve customer retention and loyalty.

Customers 86

Customers Objectives and Key Results Manufacturing CRM 86

Heinz Marketing

FEBRUARY 6, 2024

Maybe everyone seems aligned on changing a process from the start, but the actual execution and accountability to testing the change can become the real challenge. A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Objectives and Key Results 98

Objectives and Key Results Campaign Strategize Start-ups 98

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. So, why don’t you come to mind? Triggers can be big events (i.e.,

Presentation 79

Presentation Represent Prospecting Customers 79

Closing Bigger

SEPTEMBER 18, 2023

Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. I’ve identified three levers that can alter the way we think or approach the marketplace and consistently impact our overall sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B 114

B2B Represent Campaign Strategize 114

Sales Pop!

JANUARY 13, 2024

As we kick off the new year, we recognize its prominence in the Chinese zodiac calendar as the Year of the Dragon. For all of us in selling, while we may not strike fear in the hearts of those we deal with as dragons clearly do, we depend daily on our courage, creativity and innovation. KARE……think about it.

Healthcare 59

Healthcare Represent Manufacturing Clients 59

Search Engine Land

FEBRUARY 1, 2024

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. Maybe you’re looking to learn more about digital marketing. Quite a lot.

Drivers/motivators 105

Drivers/motivators Electricity Trust Start-ups 105

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What metrics are important? How are you pacing to your budget?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120