Remove and-the-insanity-continues
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And The Insanity Continues……

Partners in Excellence

We seem to be in a continued death spiral with our customer engagement strategies. I recently read a post, Why Buyer Engagement Is Harder Than Ever And 4 Ways To Improve It. While I’m a great fan of Gartner and the research, I had mixed feeling about this post. ” We know we have to target multiple stakeholders. Profoundly so!

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And The Insanity Continues…….

Partners in Excellence

It’s an exciting tool, offering interesting potential. But, I’ve been waiting for the people to exploit this tool to fill our inboxes and feeds with “junk.” ” And we are starting to see the “experts/gurus” giving advice about how ChatGPT can be used to generate more and more content.

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“Why I’m So Interested In Selling,” Chloe Wold

Partners in Excellence

Every once in a while you see something so special, moving, and important, you have to change things. Chloe’s story is just that. I’ve told the story of a variety of others. Some with very distinguished leadership and selling careers. People who have managed 1000s and led multi-billion efforts. It’s her first real sales role.

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Is Selling Dead Or Dying?

Partners in Excellence

It’s interesting to see continued predictions of the death of selling. There are all sorts of variations. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I tend to read widely, one of the areas I study is the future of procurement.

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AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Search Engine Land

Why Google doesn’t index everything In short, the Internet is “insanely big,” Illyes said. Why Google doesn’t index everything In short, the Internet is “insanely big,” Illyes said. Here are some of the highlights of the interview. Does Google use user click data in ranking? ” Illyes said.

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Fail Forward

Adaptive Business Services

The alternative may be that age-old definition of insanity … Doing the same (wrong) thing over and over again and expecting different results! A man or a woman will have this great idea and, try as they might, success continues to evade them. I consider myself to be a student of history. Persistence. Yet, I am not discouraged.

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Driving Our Customers/Prospects Away!

Partners in Excellence

We have continuing debates about “Is cold calling dead?” I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. We read about how email is failing, phone calls, social, and virtually every other engagement platform. Is in webcasts?