Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. For automakers, augmented reality (AR) can act as a digital bridge allowing consumers to find out more about the product and how it looks. Get MarTech! In your inbox.

Launch 97

Launch Angle Drivers/motivators Education 97

Heinz Marketing

SEPTEMBER 15, 2020

Understand where their expertise lies, the type of followers they have and how their unique angle can help your brand. Don’t expect an influencer to change their point of view for your promotion or product. As you get to know your influencers, collaborate on different topics and angles that make sense for both parties.

B2B 126

B2B Angle Campaign Trust 126

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Campaign 101

Campaign Transportation Launch Hospitality 101

Search Engine Land

APRIL 23, 2024

Useful keyword research: – Keywords you can *actually* win based on your current authority – Keywords that show YOUR buyer is looking for YOUR product – Keywords where competing content is weak Takes time and experience. . – Clustered into related topics. It’s slow. ” See, SEO is part art, part science.

Angle 110

Angle B2C CRM B2B 110

Martech

JULY 5, 2022

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? This will involve placing the subject in the center of an array of cameras to capture the subject from all angles. Volumetric storytelling is what we are talking about. Smith said. “VR

Angle 116

Angle Transportation Construction Technique 116

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. One of the key issues of interest to paid search marketers is Google Search Ads 360. That didn’t happen. “We

Angle 121

Angle Engineering Market share Launch 121

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. GA4 customers can export nearly unlimited events through real-time export, which helps them analyze their campaigns to optimize advertising spend.

SQL 96

SQL A/B testing Angle Strategize 96

Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. For example, when a shopper visits a product listing page , you want them to add items to their cart. For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 97

Angle Manufacturing Non-Profits Campaign 97

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages.

Niche 109

Niche Technique Angle Pitch 109

Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Your mission statement takes a more visionary angle. Are you going for a more playful, fun brand?

Electricity 98

Electricity Angle Pitch Campaign 98

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Create an advertising campaign about a health food delivery service targeting busy professionals. How would you approach it?

Objectives and Key Results 96

Objectives and Key Results Angle Healthcare Finance 96

ConversionXL

OCTOBER 31, 2022

Create product and marketing initiatives to employ the personas ? It’s a process of asking qualitative questions and categorizing answers based on customer challenges and product features. Ask open-ended questions like: When did you realize you needed a product like ours? How does our product impact your life right now?

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Angle 119

Angle Niche Clients Technique 119

Search Engine Land

FEBRUARY 23, 2023

And while Jessica Bowman , CEO of SEO site SEOInhouse.com, conceded AI will eventually be the driving force behind scaling content production, she noted, "I would see it as a rough first draft that needs [to be] fact checked and [edited] for tone, voice and uniqueness."

Electricity 110

Electricity Angle Clients Campaign 110

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Regardless of the situation, you can probably recall a recent time in which your attention was drawn to a product because someone you respect has exhibited high praise about it.

Angle 101

Angle X-functional Technique Campaign 101

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Increased productivity and saving time are the two major values of generative AI. I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.”

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

FEBRUARY 2, 2016

When consumers search for products like yours, 14% of the results could very well be product videos. Google also says video campaigns will soon be grouped just like any other ad through AdWords. 73% More Visitors Who Watch Product Videos Will Buy. 73% More Visitors Who Watch Product Videos Will Buy.

Product 78

Product Angle Trust Up-sell 78

Search Engine Land

OCTOBER 30, 2023

We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team. For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering.

Agriculture 97

Agriculture Angle Clients Appointment 97

Hubspot

AUGUST 5, 2020

A product or service that will solve those challenges. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. So, for the CRM company, the next step is to come up with a campaign strategy.

CRM 100

CRM Angle Click Through Rate Campaign 100

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Allotted budgets for different products or categories.

Campaign 73

Campaign Price Retail Angle 73

Hubspot

AUGUST 5, 2020

A product or service that will solve those challenges. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. So, for the CRM company, the next step is to come up with a campaign strategy.

CRM 97

CRM Angle Click Through Rate Campaign 97

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Promote 141

Promote Campaign Pitch Niche 141

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Or would they rather see wide-angle shots of the entire eBike on display? A vision of product accessibility. Do they like to see the eBikes in action?

Conversion 117

Conversion A/B testing Objectives and Key Results Manufacturing 117

Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96

Retail A/B testing Angle Campaign 96

Lead Fuze

JUNE 15, 2023

We’ll also explore how this information influences product differentiation strategies while examining demographic details for new products or services. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. Why do companies use market research agencies?

Strategize 52

Strategize Angle Lead generation Growth 52

Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 92

Gaming Networking Campaign Angle 92

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 72

Campaign Commission Angle Follow-up 72

ConversionXL

JUNE 30, 2021

They sell the customer on a product or service and compel them to learn more. A statement that can easily be copied, like “high-quality products tailored to your needs” is too generic to make a lasting impression. Robinhood is an example of letting the product guide a USP. These are products that will outlive you.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. Whom to survey? No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Martech

AUGUST 28, 2023

If you are not considering your implementation from various angles, it will only address a portion of the problem. template and component development, campaign build and sends, platform performance and uptime, reporting, etc.) Who determines the product roadmap and feature enhancements? Who has the last vote?

X-functional 96

X-functional Angle Government Education 96

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

MARCH 3, 2023

Question 1: How does my audience search for my product/service? The best way to discover how your customers use language around your product or service is to talk to them directly. Discovering how your customers talk about your product or service will inevitably take you to the problems they must solve. Campaign examples.

CTR 100

CTR Angle Strategize Service 100

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. These AI-driven superpowers can help sales professionals improve both their effectiveness (how well their product works) and their efficiency (speed and productivity).

Sales 98

Sales Angle Campaign Technology 98

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JUNE 18, 2021

Capture them from all angles as they interact with your brand. A month after that, she calls customer service regarding an issue with her product. For instance, Jazmyn might receive ads for products she’s already purchased. Or she may get a call from customer service asking about a product she’s already reviewed via email.

Customers 101

Customers Government Angle CRM 101