Martech

MAY 8, 2025

Supervisor agents coordinate tasks among other agents, perform data analysis based on previous interactions, generate reports, and highlight trends or potential risks identified in customer conversations. IntelePeer s new voice capabilities for its conversational AI platform include automatic speech recognition and text-to-speech streaming.

Launch 84

Launch A/B testing Campaign Angle 84

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Cross-sell 105

Salesforce

MARCH 31, 2025

She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare. Heres our conversation, lightly edited for clarity and conciseness. Thats a really annoying and disorienting experience.

Consult 97

Consult Angle UX Healthcare 97

Hubspot

APRIL 6, 2012

From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. Here are crucial changes you should make to your website to prevent shopping cart abandonment and enjoy better conversion rates. Conversion rate: +4.8%.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Sales Pop!

MAY 14, 2024

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. This approach distinguishes the brand in a crowded market and builds a strong emotional bond with their clients, leading to higher engagement and conversion rates. SEO plays a crucial role here, too.

Presentation 130

Presentation Service Product Niche 130

ConversionXL

JUNE 19, 2014

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action.

Customers 107

Customers User Experience Lead generation Start-ups 107

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. Accessibility elements impacting SEO 1.

X-functional 128

X-functional Engineering Angle User Experience 128

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

Gaming 123

Gaming B2B Niche Appointment 123

Salesforce

OCTOBER 7, 2021

No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion. Here are some things to keep in mind when measuring traffic and conversion: 2. View traffic from every angle. Conversion is multi-faceted — consider every factor.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

JANUARY 28, 2019

Instead of subscribers reading about a car design, images of the car from different angles can help them understand. GIFs showcase movements and complex concepts more easily than text or static images, which can help increase conversions. Moreover, since a GIF changes between frames, you can experiment with different frame durations.

Real Estate 118

Real Estate User Experience Clients Angle 118

ConversionXL

JUNE 19, 2014

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action.

Customers 98

Customers User Experience Lead generation Start-ups 98

Salesforce

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

JUNE 19, 2014

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action.

Customers 82

Customers User Experience Lead generation Start-ups 82

Hubspot

NOVEMBER 20, 2018

One area we’re focusing on that will help us get closer to a 10 is what we call the Nth user experience. When we onboard the first user of HubSpot, we once again use the GPCT method to understand that person’s priorities. Nth users represent tens of thousands of people. But we’re not where I want us to be yet.

Customers 78

Customers SQL Angle Contact 78

Hubspot

JANUARY 9, 2019

When the paid acquisition team broadened their targeting to all browsers, they discovered that they could acquire twice as many users for HubSpot’s Google Chrome extension compared to only targeting Chrome users. Experiment. Cost Per Regular User. Cost Per Regular User. Cost Per Regular User. Cost Per Click.

Process 78

Process Angle Click Through Rate Gambling 78

Hubspot

JANUARY 18, 2018

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. My background is in user experience design and marketing. Along the way, I've seen some incredible outcomes. Day 3: Make a Decision.

UX 78

UX Angle Strategize User Experience 78

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. These questions represent a template.

X-functional 115

X-functional Represent Follow-up User Experience 115

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Highspot

FEBRUARY 20, 2025

This might mean integrating other complementary solutions, modular add-ons, or specific settings that tailor the user experience, such as branding with colors and logos. Customizations: Show how the product can be adapted to different use cases. Competitive landscape: Know your competitors, how you compare, and where you excel.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

APRIL 24, 2015

Can the angle be tweaked to be even. Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Search Engine and Conversion Optimization. Tip: Try the keyword-based conversion optimization method !).

Promote 78

Promote Angle Engineering Entertainment 78

Hubspot

JANUARY 23, 2012

Now you have an awkward conversation on your to-do list, and you could possibly even jeopardize an important relationship. They might write a post about a relevant subject matter, but the angle could be all wrong. Never sacrifice a great user experience to scratch your contributor's inboud link itch.

Angle 65

Angle Pitch Up-sell Follow-up 65

Hubspot

JUNE 14, 2012

If you (or that trusted friend of yours) answered no to any of these questions, you’ve got a website problem that's driving away shoppers, impacting conversions, and discouraging shoppers from ever returning. Use high quality, but low resolution images to make load time quick and user experience pleasant.

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Search Engine Land

FEBRUARY 15, 2023

Google claims that their UACs achieve about 140% more conversions than other campaign types. is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Anzu claims “Intrusive ads interrupt gameplay and damage the player experience.

Gaming 84

Gaming Networking Campaign Angle 84

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Rather than disrupting the user experience , they fit seamlessly with it. directly resulted in conversions. However, users will only see one Brand Takeover ad per day.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. These questions represent a template.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

APRIL 25, 2013

By testing your own podcast from the beginning, you can identify hiccups from the user experience angle. Measure the ROI of Vine and Twitter to optimize conversions and reach. 2) Optimize your content for strategic keywords. Like video, keyword strategy is one of the most important parts of optimizing your podcast.

Engineering 78

Engineering Networking Angle Follow-up 78

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. It’s a delightful individual user experience. Um, well, this has been an awesome conversation. Uh, Jessica, thank you again for the conversation. Great advice.

GTM 71

GTM X-functional Start-ups Campaign 71

Lead Fuze

JULY 24, 2023

Understanding Your Prospects: To nurture effectively requires understanding customer needs during different stages along their buyer journey – whether offering educational resources early on or showcasing testimonials later down line – all aimed towards building trust while subtly pushing towards conversion point.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Lead Fuze

JANUARY 2, 2024

To get this right, start brainstorming ways you can join local conversations or focus groups to tap into what really grinds people’s gears. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Lead Fuze

NOVEMBER 14, 2023

As AI advances, we can expect to see it utilized in increasingly sophisticated ways – from chatbots that are capable of carrying out full conversations with users to advanced sentiment analysis tools which have the ability to interpret complex human emotions. focus on more creative and strategic aspects of marketing.

Technology 52

Technology Technology Campaign Strategize 52

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages. Smartphone sized?

Product 98

Product X-functional User Experience Angle 98

Search Engine Land

JUNE 20, 2023

Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user experience? Disconfirming: What potential drawbacks or challenges might arise from implementing this new feature, and how might they impact the user experience?

Angle 89

Angle User Experience Clients Drivers/motivators 89

ConversionXL

JANUARY 5, 2016

Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be.meh? From talking to the most prominent conversion optimizers in the industry, we honed in on some of these specific traits. Be User and Data-Driven. Edwards Deming.

User Experience 70

User Experience Intrinsic A/B testing Follow-up 70

Heinz Marketing

NOVEMBER 5, 2018

What a great conversation with Andrew Halley, CMO of Allego. Allego offers, what we call a modern sales learning platform, the sales team use to make sure that all their reps have the skills, the latest, greatest information they need to make the most out of each customer conversation, you know, that they’re able to have.

Pipeline 70

Pipeline UX Sales B2B 70

ConversionXL

JANUARY 6, 2012

There’s only 33 gazillions marketing blogs out there, mention how you’re different or what’s your angle. This one is not only ugly, but quite random and not built with conversions in mind. Colors can affect conversions, it would be an interesting split test. It’s a nice site you got there. Suggestions.

E-commerce 62

E-commerce Cross-sell Up-sell Presentation 62

SaaStr

DECEMBER 23, 2020

So while this has always been our long-term vision, this happened much faster and if you think about the physical office, a physical office, you would walk around, you would have conversations, you’d be by the coffee machine or in a hallway after a meeting. All of these conversations have now moved to Slack.

Product 109

Product Engineering Customers E-commerce 109

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.

Conversion 134

Conversion E-commerce Retail Cross-sell 134