Search Engine Land

JUNE 10, 2024

Value: It fulfills the user’s intent, whether it’s informing them, answering a question, solving a problem or even entertaining them. Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. Carefully review the top-ranking content for your target keywords.

Angle 102

Angle User Experience CTR Technique 102

Heinz Marketing

JUNE 2, 2022

News summaries – a new feature launched that allows businesses to share breaking news that pertains to their business, not just directly related stories which provides added value to your followers and customers. Ideal for important announcements or interacting and entertaining your followers. This format also has an ad option.

Promote 116

Promote B2B Follow-up Angle 116

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.

Transportation 101

Transportation Electricity Follow-up Angle 101

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. TikTok is built on entertainment and authenticity. Videos that feature different angles and settings get 40.6% million views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. HootSuite tirelessly looks for new ways to entertain audiences and last year, a pop culture-inspired video campaign helped it break personal records. The new angle? Intercom is a communications platform that connects businesses with their customers in a simpler way. 4) HootSuite.

Angle 78

Angle Campaign Gaming Networking 78

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Place this at a 45-degree angle to the left or right of the subject. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

APRIL 2, 2024

Expert tip: Lori Highby, founder and CEO of Keystone Click , says that social selling videos for B2B audiences need to focus on adding value for your audience with educational and entertaining content. “In Since I go live regularly, I usually reserve this for interviews or live launches when I’m launching an offer or a cohort of my course.

Sell 83

Sell Up-sell Angle Trust 83

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. Launch a store membership they can sign up for via email at the register. The key is to attack email list-building from as many angles as possible. Using Email. Create remarkable email content. Encourage subscribers to share and forward your emails.

A/B testing 78

A/B testing Contact Promote Campaign 78

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment.

E-commerce 77

E-commerce Government Engineering Angle 77

Hubspot

MAY 27, 2020

Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. I'm mentioning Respona specifically because it's a newly launched tool with a unique offering. Write to educate and entertain your readers and you'll see positive results. BuzzStream.

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

JULY 18, 2018

Entertaining. Finally, a great webinar needs to be entertaining. Create a "launch blog post" for your webinar indicating the excitement of new content/data in the webinar. This includes how you organize the content of the webinar, how you present it verbally, and how you present it visually in your PowerPoint deck.

Promote 53

Promote Entertainment Education Real Estate 53

Sales Hacker

JANUARY 19, 2021

He’s also a very funny and entertaining person. In those days, MPEG-2 was launched out of satellite earth stations. But the pure cost-saving angle is often such a loser at the strategic and the executive levels because people misunderstand what motivates executives and what motivates executive decision making.

Cross-sell 72

Cross-sell Up-sell Objectives and Key Results Start-ups 72

Hubspot

APRIL 30, 2020

I launched a second Lucid survey that more deeply asked, "Why do you most commonly read blog posts?". While 34% selected this reasoning, 20% said they read blogs to be entertained, while 12% read blogs to learn about news or trends in their job industry. People read blogs to be entertained. Data Source: Luc.id.

Entertainment 101

Entertainment Education Drivers/motivators Angle 101

Hubspot

JULY 19, 2013

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.

Angle 78

Angle Entertainment Presentation Education 78

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Lead Fuze

JULY 11, 2021

The problem is that when you’re selling to someone who doesn’t want to be sold to, directly launching into a conventional sales presentation is a certain way to lose their interest. We’ve discussed the sales pitch from a lot of different angles in this blog post. ” 7 Use the Pique Technique. 1 Start with a question.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Those are not mutually exclusive. It was a great experience.

Pipeline 65

Pipeline Sales Pitch Angle 65

Sales Hacker

APRIL 15, 2025

Marketing fails is, , what’s known as the 95 5 rule, or in this case, my angle is ignoring the long game. So that’s how I got that angle [00:35:00] there. I wanna be [00:54:00] entertained by the. Udi Ledergor: And then the fourth and last reason, which is kind of a big one. Let’s transition back to SaaS.

GTM 62

GTM B2B Follow-up Campaign 62

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

FEBRUARY 7, 2018

There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page. People like to be entertained -- and will share and interact with your content if they feel they have been entertained. But can a robot be funny?

Entertainment 78

Entertainment Sports Angle Territory 78

Sales Hacker

SEPTEMBER 22, 2020

And from there on I did several marketing roles and then launched into sales, really did retail sales back then. I mean, good examples are large companies that are in the entertainment space, television, those kinds of things. And this gives a good angle on it.

Growth 79

Growth Objectives and Key Results Manufacturing Start-ups 79