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Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.
Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.
They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Write like the publisher.
Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality. Build media lists.
Your problem might not be the content you're posting, but how you're executing and promoting that content. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Promoting the blogs across platforms could bring you a big boost in readership.
Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. million views.
This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers.
The root of these questions have helped me cut through the jargon of promotions and company announcements to get to the root of the message in the simplest words. Journalists are naturally curious people, so we sometimes find ourselves entertained by trends and topics that get people talking. Why would someone click on this ad?
They're also embracing technologies like AR/VR for entertainment or retail purposes. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. In 2018, this industry already saw a 164% social media revenue increase from paid promotions.
So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. Podcasting. Word of Mouth Marketing.
This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. It''s not just entertaining; it''s useful, too. To promote its next fashion show, Burberry compiles quick clips of the location, decorations, models, and even a few pieces from its collection.
Can the angle be tweaked to be even. Is the writing interesting, entertaining, and easy to read? Content Promotion. Last but not least, make sure you're getting the most bang from your buck with these promotion tips. Get more content promotion tips in our free Comprehensive Guide to Content Promotion. ).
So yes, maybe this post excludes a segment of our audience who sells puppies or promotes supermodels -- they probably don't struggle with making their content interesting because it inherently is -- but by addressing a specific problem that hits close to home to our regular readers, this post is far less likely to get glossed over.
If it's entertaining enough, they'll always look forward to your emails. Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Use Pinterest to promote gated visual content.
In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy.
But the angle it uses is entirely unique. HootSuite tirelessly looks for new ways to entertain audiences and last year, a pop culture-inspired video campaign helped it break personal records. The bottom line: The entire video was produced in-house and HootSuite mostly relied on owned media to promote the video. The new angle?
Video is useful for more than entertainment, too. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.
If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher.
Making new friends is the key to getting content shared and promoted. Good content teaches, enlightens, and entertains. This keeps them in relentless pursuit of the right content, the right angle, and the right story. Here's what they said. 1) Constantly network. Jimmy Daly, Content Editor at Vero and curator of Swipe File.
Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”
Need to build a landing page for a new promotion? This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles.
This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. While TikTok and the Emmys are hot news and entertainment topics, and less evergreen because they focus on a viral trends and an event, they still keep marketers in the know of what's new and unique in their field.
Unbounce , and we’re able to host and promote in-house because of. Entertaining. Finally, a great webinar needs to be entertaining. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it. Facebook , LinkedIn and. the modern marketing team we've built.
Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Write to educate and entertain your readers and you'll see positive results.
In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.
Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. If your release is too self-promotional , you'll probably find that journalists won't want to turn it into a story.
Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. Recent activities; Recent posts; Channels (others you want to promote). If you get too close to your product, content appears promotional, a death knell for YouTube success. was to start promoting some of our videos on Reddit [.]
Marketing blazed that trail, and there are brands who have created interactive videos that are arguably just as entertaining as Bandersnatch. But the film industry isn’t the first to dabble in interactive content. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen. Watch video here.
Marketing fails is, , what’s known as the 95 5 rule, or in this case, my angle is ignoring the long game. If you get someone who’s done it 10 times a, it makes me wonder, why have they not been promoted? And, and I just love seeing these people thrive and, and, uh, get promoted. Well, guess what? I love it.
Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Matt: We’re talking to Mike Weinberg today on Sales Pipeline Radio. .”
” I would have to second guess myself because it was basically show that first started at 3:00-6:00 AM and then I gradually got promoted for the 10:30-12:30 AM slot. And then that sounds selfish and all, but I think it creates a more entertaining episode for everyone. It was all just a weird dream, a trip that you had.”
McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Rather than a traditional round of pre-release promotion, Beyoncé released a full album on iTunes in 2013 with no advance promotion.
McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Rather than a traditional round of pre-release promotion, Beyoncé released a full album on iTunes in 2013 with no advance promotion.
It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. Be it entertaining or educating. You might test this by promoting on social, even spending a bit of money to boost a post. But that’s accidental. Their goals are closer.
At its peak, the company was at $70 million in revenue — but as he learned, the world of kids' entertainment moves fast. Calm had to keep finding angles to establish its foothold in the market, and that included bolstering its profile as a business — not just a product. Over two decades later, Firebox is still operational.
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