ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. And by following the steps below, anyone can succeed at writing their own copy. In fact, they arrive skeptical, uncertain, and with a whole bucket-load of objections. This couldn’t be further from the truth.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Sam Jacobs: Tell us a little bit about your background and how you ended up deciding to start and found LinkSquares.

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Contract X-functional Objectives and Key Results Legal 117

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Step 1: Use customer interviews for an objective and qualitative view of the market. how your product helps solve a problem), but it’s key to go beyond surface insights. Their guard will be up, so be transparent about the purpose of your call.

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Sell Objectives and Key Results Up-sell Drivers/motivators 158

Search Engine Land

APRIL 15, 2024

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. To simplify following the steps, here’s a simple template you can fill out as you work through the article. To strengthen goals, follow a simple process called “The Five Whys.”

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Process Objectives and Key Results Angle Follow-up 108

Sales Hacker

APRIL 22, 2022

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. What a QBR isn’t: QBRs are sometimes treated as another routine stand-up meeting with the team wherein there are updates given and some roadblocks are addressed.

Objectives and Key Results 115

Objectives and Key Results Quota Sales Commission 115

The 5% Institute

JULY 14, 2020

Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Handling objections. BANT stands for: Budget.

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Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Asking the right questions will help you with the following: Learning how they buy.

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Service Closing Sell Objectives and Key Results 98

Search Engine Land

JULY 24, 2023

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

PandaDoc

AUGUST 29, 2022

Your set of tasks now looks as follows: Estimate the relevance between the RFP and what your business can offer. During our years of operation, PandaDoc has explored thousands of RFPs and found that the majority of the questions that came up were more or less similar and repeating. Identify and overcome objections.

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Negotiate Contract Objectives and Key Results Legal 98

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. At the bottom of a Google search engine results page, a list of related popular search terms appears.

Angle 78

Angle Objectives and Key Results Drivers/motivators Engineering 78

Sales Hacker

MARCH 25, 2019

A daily sales huddle (also known as a stand-up meeting) is a mandatory meeting that is held every day with the entire sales team. If anybody shows up after 9:00 AM, they’re not allowed to join the meeting. The discussion may be forgotten by the following morning when work begins again. Preparation is key to an effective meeting!

Education 107

Education Drivers/motivators Objectives and Key Results Sales 107

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Sales Hacker

OCTOBER 22, 2020

And hearing a “no” over the phone and being hung up on stings a little more than an email rejection. That’s what you plan to say throughout the entire call (including objection responses , messages with a gatekeeper, etc.). Repetition is Key. Not all rejection is the same, either. And it starts with figuring out your talk track.

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Objectives and Key Results A/B testing Angle Sales 82

Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too). It's been tested before.

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Objectives and Key Results Price Angle Follow-up 78

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. According to data from Lantern , effective use of buying signals can create 10-20% more sales opportunities and reduce a companys customer acquisition cost (CAC) by up to 30%.

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Contract Objectives and Key Results Sales Prospecting 31

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

MAY 15, 2018

That’s where this piece fills in the blanks: Once you’ve finished the following exercises, you’ll truly understand how to properly collect and quantify messaging research from your target market and transform it into a powerful unique value proposition — one that’s strong enough to serve as the guiding star for your business for years to come.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. It ended up being much more expensive than any of their standard sets. Speed up your site.

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

MARCH 28, 2022

We digest text constantly across multiple digital devices and screens all day long, so when a video comes up, it stands out, it's different, it's fun and authentic.". It can look like excitement, joy, passion, or humor as it relates to your brand — which will attract and engage viewers and, ideally, result in new leads and prospects.

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Sales Hacker

MAY 24, 2021

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. One of the easiest ways to align your sales and marketing teams is by having them follow that metric. That’s why sales calls, demos, and catch-ups are so valuable to your business.

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Objectives and Key Results Niche Sales CRM 94

Search Engine Land

JULY 5, 2023

Cruz believes the Google best practice of following website structure is good. I pointed out that it’s all about giving up data to the machine. But to get the best results, we need to give as many signals as possible – which means we are spread too thin at this budget level. That is the key. Are keywords going away?

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Table of contents. A quick primer on user personas.

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X-functional Represent Follow-up User Experience 115

Sales Hacker

OCTOBER 28, 2019

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives.

Sell 72

Sell Teamwork Objectives and Key Results Consult 72

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). A Quick Primer on User Personas. What’s a user persona?

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X-functional Represent Follow-up Up-sell 102

Lead Fuze

JULY 3, 2023

Gaining proficiency in forming purposeful objectives is an indispensable aptitude for any person seeking to accomplish prosperity in their professional or individual lives. We’ll discuss the characteristics of specific goals that make them more attainable, including the importance of incorporating timelines into your objectives.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators Lead generation Construction 52

Highspot

OCTOBER 30, 2023

Understanding how such factors can impact the number of sales is the first step to leveling up your team’s performance. The good news is that you can track key metrics through robust sales analytics platforms such as Highspot. Maybe the lead generation process or the post-sale follow-up requires revamping.

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Objectives and Key Results Sales Quota Promote 59

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. It’s up to your closers to understand the prospect and whether this type of close is appropriate.

Closing 52

Closing Contract Technique Referrals 52

Lead Fuze

SEPTEMBER 30, 2023

This means if someone signs up through your affiliate link and purchases one of these tools’ premium plans, you’ll receive 20% of their payment as your earnings. per free account sign-up – no credit card required. So if they pay $100 – that’s $20 for you. The cherry on top? Earn $0.20

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Sales Hacker

JANUARY 19, 2021

It’s one full day designed to get you recharged from 2020 and skilled up for 2021. Sign up for the Beyond Quota SKO at BeyondQuota.SalesHacker.com. ” Essentially what happened was, I was sitting at the conference, and the keynote speaker opened up that conference by holding up his wallet, hyping up the audience.

Cross-sell 72

Cross-sell Up-sell Objectives and Key Results Start-ups 72

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Hubspot

FEBRUARY 21, 2025

I picked up some of these after spending months pursuing the wrong companies with the wrong message. I maintain three key groups in my target list: Companies whose products I already use and love. Follow the key decision-makers you mapped earlier. Getting noticed means showing up where your prospects spend their time.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

PandaDoc

APRIL 11, 2025

Objections are inevitable in sales. Maybe they have another solution lined up or are dealing with other priorities. For salespeople who dont know how to deal with objections and pushback, talking with hesitant prospects can feel like hitting a dead end. But heres the truth: Most of the time, objections arent roadblocks.

Objectives and Key Results 52

Objectives and Key Results Sales Pitch Legal 52

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. It’s been said that the only thing worse than having a price objection is not having one. Even when we know logically that many factors add up to a “no”, our emotions still cause us to take things personally.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Lead Fuze

JULY 11, 2021

Sign up to get 25 leads for FREE. If possible, provide hard data based on case studies and results from your current or past customers. Can you sum up your entire brand in one word? You have to develop a sales hook and objective sales pitch that is relevant to your product and your business as a whole. 1 One-word pitch.

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Pitch Cold Call Sales Objectives and Key Results 98

Hubspot

FEBRUARY 13, 2025

Clarity Before you can implement the MEDDPICC sales methodology, you need to establish an understanding of what youre selling, who you're selling it to, why its important to them, and who else youre up against when it comes to sealing the deal. The answers to these questions are covered in the following components. Economic Buyer.

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Objectives and Key Results Sales Legal B2B 36

Lead Fuze

JUNE 2, 2021

They’ll get back up and keep going with the intention of succeeding soon thereafter. Positive reinforcement is also key for closing deals. Sharp angle close. This technique doesn’t make any assumptions and instead, leaves it up to the customer. Sign up for a free trial of LeadFuze now! Soft close.

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Technique Closing Cross-sell Sales 98

Lead Fuze

OCTOBER 20, 2023

How do I get the best results from cold calling? Plan Your Calls Carefully To start with, timing your calls right is key in reaching potential customers at a time when they are most receptive to your pitch. So, it’s not just about overcoming sales objections but also creating a personal connection with potential customers.

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Cold Call Technique Objectives and Key Results Pitch 52