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The latest AI-powered martech news and releases

Martech

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 84
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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's a technique that gives companies a knowledgeable reputation that precedes their products. Has the developing tool you're launching helped you with data entry?

Angle 101
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7 ways to get to know your audience better

Martech

What techniques are they using? The idea here is to “plug in” to the social conversations and engagements your target audience has with other brands and other people, giving you the opportunity to uncover new trending topics, new angles for your messaging or new approaches you may not have otherwise considered.

Angle 125
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training techniques like gamification keep teams motivated. Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team.

Product 52
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 100
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4 Simple Newsjacking Formulas for Content Teams of Any Size

Hubspot

This type of story has a singular angle: something happened, and let me tell you about it. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle.

Angle 78
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4 Consultative Selling Techniques to Close More Deals

Highspot

Read on to uncover four best-practice consultative selling techniques along with a few consultative selling examples to help strengthen your sales team processes. Here are some basics: Consultative selling is a sales technique that emphasizes offering the very best solution for each customer’s specific needs. First things first.

Consult 52