Martech

OCTOBER 30, 2023

Find your niche: Identify your target audience and create content that resonates with them. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience.

Campaign 114

Campaign Entertainment Niche Angle 114

Sales Hacker

FEBRUARY 22, 2021

The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. For this, your blog must include posts that advance relevant conversations within your business niche and make a material contribution to knowledge in that area.

Process 114

Process Niche Angle Sales 114

Hubspot

JANUARY 14, 2025

Your clientele, the type of real estate properties you specialize in selling (i.e., Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Now, you can approach this from several different angles. Do real estate entrepreneurs make money?

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Compared to traditional display ads on relevant sites, advertorials have three unique traits: A loophole to get past ad blockers; A way to increase engagement over display ads; More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

DECEMBER 18, 2020

When you’re trying to sell something to someone, they’ll naturally come up with objections to what you’re saying, right? They might also prepare new scripts and new angles of conversation that allow salespeople to completely avoid these objections in the first place. What niches are they in? The Overcoming Objections Mentality.

Objection handling 131

Objection handling Prospecting Angle Niche 131

Sales Pop!

MAY 14, 2024

94% of first impressions are design-related – that’s a big deal for brands selling services online. Create Detailed Content Pages for Niche Services In-depth content is vital because it showcases your expertise while helping you match your services with the specific needs of your target audience. SEO plays a crucial role here, too.

Presentation 130

Presentation Service Product Niche 130

Search Engine Land

OCTOBER 11, 2023

This depends on the niche, business model and keyword types. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible. Avoid listening to people trying to sell you SGE-related solutions. But how big will that impact be? Wait and see.

CTR 132

CTR Electricity Real Estate Angle 132

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. This type of story has a singular angle: something happened, and let me tell you about it.

Angle 78

Angle Niche Launch Follow-up 78

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Let’s see a couple of examples of tangential topics. Main topic: Holiday home.

Niche 91

Niche Real Estate Angle Consult 91

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Well, the easiest way to harness the power of FOMO is to simply mention that only a few products are left and that your products are selling out fast. Take multiple shots from different angles to clearly show the product.

Conversion 98

Conversion Retail Angle Prospecting 98

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Digital Marketer doesn’t sell -- it gives something valuable away for free. Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement. Facebook Lead Ads.

Campaign 101

Campaign B2B Lead generation CTR 101

Search Engine Land

MAY 17, 2023

Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. Pages don’t exist in a vacuum. Why does it exist?

Sports 101

Sports Objectives and Key Results Angle Engineering 101

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Consider the agent’s expertise and unique selling points to provide valuable insights and establish authority.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Hubspot

JULY 31, 2012

Take Moosejaw, for example -- their copy is just plain hilarious, but then again, they sell outdoor sporting apparel. Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. They're not a very serious company to begin with. Oh, really?

Angle 78

Angle Sports Education Niche 78

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Specific keyword angles. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical.

Gambling 101

Gambling CTR Education Campaign 101

Beeketing

MAY 3, 2021

Web entrepreneurs have a vision of scaling their business to earn thousands or millions of dollars and to sell their business so that they will get the freedom that they desire. Identify your market niche for your eCommerce store. The video below can be used as a starting point for identifying your pitch angle. . <Carmine

Growth 52

Growth Niche Angle Pitch 52

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. At the HubSpot Blog, we often call our overarching evergreen topics "pillars."

Engineering 15

Engineering Promote User Experience Niche 15

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. TikTok’s biggest unique selling proposition (USP) is its uniqueness. Ads are a natural part of the experience.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

DECEMBER 31, 2015

We should start a business selling male leggings.". So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. The key is to become more aware of each and every publication and journalist that covers your niche.

Pitch 53

Pitch Drivers/motivators Launch Angle 53

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. A good strategy sets you apart from competitors and clarifies your unique selling proposition.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Lead Fuze

JULY 24, 2023

This delicate balance between educating and selling is essential when dealing with potential customers from various backgrounds such as owners, CFOs etc., Navigating Through Irrelevant Prospects An equally frustrating challenge is contacting people who simply have no interest or need for what you’re selling.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle. Adam Honig: Right on.

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

JUNE 30, 2021

Your unique selling proposition (USP) is what separates you from the competition. What good unique selling propositions do well . They sell the customer on a product or service and compel them to learn more. Examples of effective unique selling propositions in SaaS. Uniting people in this way is a powerful selling point.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

ConversionXL

SEPTEMBER 24, 2012

“So, did you sell anything today? The job was building relationships with partners and advertisers and to sell advertising. When you’re selling your time, the only way to make more money is to sell more time. Key learnings: Selling your time is not a really good idea if you want to have a lifestyle business.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. For example, Adidas sends through promotional ads (as seen above), but they also engage with buyers outside of straightforward selling.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Lead Fuze

JULY 13, 2021

So when your prospect says no to what you’re selling them on the phone or face-to-face, don’t be discouraged! You might think your solution will blow their minds away and make them want what you’re selling, but they’ll soon change their mind if there are other options available. 3 Reasons for Sales Rejection.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Mumsnet is also a highly active community if you’re in the baby and parenting type niche.

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

JUNE 19, 2018

Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Each species is uniquely optimised for the niche it is in. Mutation – like in nature, we are looking all the angles of possible ideas. Look at broad segments. Use micro-conversions.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Sales Hacker

JUNE 10, 2025

The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. Whispered is not fully transactional, just [00:08:00] we are not a, everyone’s like your job board, sell me jobs. what to ask, how to prepare, what not to do).

GTM 66

GTM Networking Growth Go To Market 66

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. Perhaps most trendsetting of all, Pottermore sells enhanced editions of the original books that reimagine the stories. In short, Pottermore is the destination for Harry Potter content.

Angle 78

Angle Niche Launch Retail 78

SaaStr

JULY 20, 2021

When I set out to build this company, I fell into this niche that became our market and so forth. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. They sell their time. It’s your edge, your angle. It’s so much easier. Everyone knows that.”

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

SaaStr

JULY 9, 2019

I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. It’s really important to have that face to face interaction in order to sell. On the other hand, you can’t sell anything if you don’t have your salespeople. It started to become more difficult to sell.

Electricity 87

Electricity Education Start-ups Trust 87

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. They write copy as if they are selling to buildings and I have yet to meet a building that writes a check.

Pipeline 77

Pipeline Sales B2B X-functional 77

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. You’ll sell more, more efficiently, like Intercom user, Elegant Themes. Matt Heinz: It does. Just be yourself.

Pipeline 13

Pipeline Sales Start-ups Up-sell 13