Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. Rotating photos with seasonal, up-to-date offerings. SUBSCRIBE See terms.

Sports 125

Sports Angle Click Through Rate Engineering 125

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Industry-watchers expect to see additional entries from pure-play start-ups, as well as the repositioning of vendors in adjacent categories such as customer data platforms, marketing analytics and real-time interaction management (RTIM).

Customers 86

Customers Angle Niche Technology 86

Search Engine Land

JUNE 2, 2023

From there, you can start to look at date-range comparisons such as: The period where traffic dropped versus the previous period. Once you know which date ranges you want to compare, you can start to see the pages that have lost the most traffic. If traffic is flat, note the period where it plateaued.

B2B 100

B2B Click Through Rate X-functional Real Estate 100

Salesforce

JULY 14, 2022

Because of where it was located, it was safest not to operate unless it started to grow. So I used Trailhead—Salesforce’s free online learning platform —to skill up and prepare for my Salesforce Designer career journey. Here’s how: Start at the beginning. Sign me up for a free Trailhead account.

UX 98

UX Hospitality Consult Teamwork 98

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Being a marketing manager requires a level of self-starting in order to succeed. Others get creative. Innovative.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” Excuses and lies we tell ourselves to simultaneously: Puff up our ego. ” Quality drops like a rock every time you push quantity or volume up. This starts with separating your writers, editors, and managers. All of them.

Assembly Line 103

Assembly Line Angle Start-ups Follow-up 103

Martech

AUGUST 11, 2021

After all, they shape consumer opinion, so staying in tune with their conversations leaves you with a head start on detecting emerging trends. There’s no doubt about it; if you want to keep up in today’s market, brands are leaning on social media tools that give them a holistic outlook at a moment’s notice.

Angle 135

Angle Drivers/motivators Niche Gaming 135

Beeketing

MAY 3, 2021

Success starts with the infrastructure of your eCommerce website. Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly. Invaluable web pages or URLs that use up the website’s crawl budget. . Develop an SEO-friendly web infrastructure.

Growth 52

Growth Niche Angle Pitch 52

Search Engine Land

MAY 17, 2023

Getting started with entity optimization Every page and every collection of pages has a context. It’s up to the SEO to figure out the best choices because the entire optimization process is contingent upon: The search intent. You can get creative with it, but use the image as your starting point. Why does it exist?

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

JULY 23, 2020

To start, we researched the value of Facebook Groups and why businesses should create them. This helped us be prepared for any red flags if they were to come up. Since the Group started, it’s grown 2,000 members, and we plan to push it larger and larger for more marketers to take advantage of this outlet of community.

Angle 85

Angle Launch Niche Promote 85

Sales Hacker

DECEMBER 18, 2020

When you’re trying to sell something to someone, they’ll naturally come up with objections to what you’re saying, right? As a strategy, most sales teams attempt to come up with a list of potential sales objections based on statistics and past experience. What niches are they in? The Overcoming Objections Mentality.

Objection handling 122

Objection handling Prospecting Angle Niche 122

Lead Fuze

JANUARY 2, 2024

Think about this: every successful business once started as a mere spark in someone’s mind. You might have the urge to join local groups or pore over books for insights but remember, while these are good places to start brainstorming, true innovation happens when you’re willing to leap beyond your current assets.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. Good content starts with a good idea. It starts by understanding who wants to read our story and what they’ll learn from it. That’s why sales calls, demos, and catch-ups are so valuable to your business. Above all, you need to apply the process.

Objectives and Key Results 71

Objectives and Key Results Niche Sales CRM 71

Lead Fuze

JULY 13, 2021

For businesses who have to compete through pricing, it can feel like life or death when you’re up against another company with lower prices and less overhead. Even when we know logically that many factors add up to a “no”, our emotions still cause us to take things personally. 1 Don’t take it personally.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Ready to get started? So, if you are not yet leveraging social media to drive ecommerce conversions , it’s time that you start doing so right now. . So, how can you get more traffic and conversions for your website?

Conversion 98

Conversion Retail Angle Niche 98

Search Engine Land

OCTOBER 25, 2022

We often get caught up in the day-to-day tasks that we forget to step back and question everything we’re doing. But when we take the time to be curious, we can open up a new world of possibilities. We can look at our campaigns from different angles and develop innovative ways to improve them. Processing…Please wait.

Campaign 97

Campaign Clients Consult Angle 97

Hubspot

MARCH 26, 2015

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Am I crazy?

Angle 77

Angle Niche Networking Start-ups 77

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

OCTOBER 6, 2016

To help your agency start exploring new lead sources, we've examined a few underutilized new business channels and explained how agencies can better use them to their advantage. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program. 1) Blogging.

Referrals 71

Referrals Pitch Networking Angle 71

Lead Fuze

JULY 24, 2023

So let’s get started! You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts. By optimizing website content around relevant keywords related products/services offered industry niche helps land store first page search results where majority user clicks happen.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Heinz Marketing

APRIL 4, 2022

So maybe we’ll just let you introduce yourself Kelly, maybe start with you. We started sampling different… These virtual conferences. Matt : Well, we’re starting to see shows come back. We’re very niche when we go after our market with these VIP experiences. Kelly : Thanks, Matt. Dana : Sure.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Search Engine Land

MAY 3, 2023

These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche? Are specific link building techniques easier or harder to do in your niche? What type of website will get the links?

Niche 111

Niche Technique Angle Pitch 111

Hubspot

JULY 25, 2016

Hey Studio is made up of three designers: Ricardo Jorge, Veronica Fuerte, and Mikel Romero -- and is one of Spain's most popular graphic design studios. They've won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, " traffic cone in disguise ," which they created for Twitter and Niche.

Angle 71

Angle Follow-up Electricity Clients 71

Hubspot

MARCH 30, 2012

Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar. List posts aren't right for my style/niche." 1) Includes Items That Stay True to the List Subject/Angle. The problem is, this new angle is no longer relevant to their audience. We are not.

Angle 69

Angle Start-ups Represent Niche 69

Hubspot

JULY 31, 2012

Can't we all just start saying what we mean, instead of worrying about how professional we sound? Your authority doesn't come from sounding like a legal brief threw up on you; it comes from giving sound advice. That means a few things: Always include images in content to draw the eye and break up text. And they want pictures.

Angle 70

Angle Sports Education Legal 70

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. Well, it starts with recognizing what we''re doing wrong. So what do we do? And wrong looks a little something like this: Yikes. Be remarkable.

Launch 75

Launch Angle Pitch Start-ups 75

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Networking 76

Networking Non-Profits B2B Angle 76

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. Just recently, Google started showing a new layout for SGE when an overview is automatically generated.

CTR 134

CTR Electricity Real Estate Angle 134

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. The easiest place to start is Google.

Angle 151

Angle Pitch Niche Trust 151

SaaStr

JULY 9, 2019

So you can see how technology’s starting to play a very important role in development of Africa. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. It’s only starting to happen now. Can they be done there?

Electricity 64

Electricity Education Start-ups Trust 64

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. These questions can be excellent starting points for blog posts, social media content or videos. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 98

Objectives and Key Results Angle Healthcare Finance 98

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JUNE 30, 2021

For a USP to hold up under scrutiny, it has to do three things well: Be memorable. This USP breaks down any obstacles standing in the way of a customer wanting to start a podcast. It’s a strong USP driven by purpose and niche. It’s a claim that only works if you can back it up. Make sure you can back up your words.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Start with a manageable frequency, such as one blog post per week, and gradually increase if resources allow.

Real Estate 109

Real Estate Click Through Rate CTR Angle 109

Search Engine Land

OCTOBER 31, 2023

Human oversight is crucial to ensure the content aligns with accurate and up-to-date information. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content. Humans bring the ability to think outside the box, connect disparate ideas and envision unique content angles that resonate with audiences.

Objectives and Key Results 126

Objectives and Key Results A/B testing Strategize Angle 126

Search Engine Land

MARCH 30, 2023

Discover, universal search and many other niche ecosystem touchpoints). ClaimReview to apply a label to published stories with fact-checked content, such as round-up stories that contain multiple fact-check analyses. Consistently plan ways to explore fresh angles. ” Leave no room for interpretation. Resource constraints?

CTR 130

CTR Angle Click Through Rate Follow-up 130

Search Engine Land

FEBRUARY 10, 2023

Creating subsections, meta descriptions and short content blocks While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful: Specific prompts: Give very specific prompts about the angle you want the tool to take. Some examples are below.

Angle 100

Angle Niche Start-ups Engineering 100