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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

I started anew by choosing a specific state and researching its government employees that may be involved in a buying decision for a new technology. In total, I identified 53 individuals—by name—across 3 state departments and the general state government that would be involved in a technology buying decision.

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What is evergreen content and why it’s important for SEO

Search Engine Land

However, some pass muster and squeeze into evergreen territory, including cybersecurity. And, no matter what the technology looks like, people will always be interested in protecting their data from malicious entities. Study what's ranking at the top of Google and mirror the structure – but add your unique angle.

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LBS Update #1

The Lost Book of Sales

He lives not only on a tiny territory, nor even on an entire planet, but in a galaxy, in a universe, and in dimensions beyond visible universes. The Tesla team didn’t just look at one angle, but all the angles: cell design, manufacturing, vehicle integration, and materials. " How will you measure your life?

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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

Today we have a big picture discussion on how trends, (digitization, the internet, technology, etc.) So it’s a big picture discussion on how trends, including digitization and the internet and technology and disruption are all intersecting in terms of disrupting the overall global economy. So, great conversation.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

How blockchain technology affects digital advertising and go-to-market standpoints. Because blockchain technology does kind of enable and remove a lot of the pain points that people point out with Web2 today. I’ll circle back to that second since that’s probably more from like a consumer angle.

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Modern Account Based Sales Development is the Death of Inbound and Outbound

SalesLoft

In the modern Account Based Sales Development model, SDRs now have to understand a prospect’s business and technology so well — as to surprise and delight them with insightful analysis and new ideas — before they are aware of a problem. The MDR has been freed to thoughtfully attack Visa from all available angles.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. It requires effort from various departments.

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