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How wisdom makes AI more effective in marketing

Martech

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 132
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How to Build a Digital Business Technology Platform

Smarter With Gartner

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it.

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Customer experience and brand: 2025 predictions

Martech

Dig deeper: Moving up with marketing operational maturity Appointing CX leaders For many businesses in competitive industries, improving customer experience will mean appointing a CX leader within the organization. To do this, brands will need to appoint a CX leader to define that CX North Star and evangelize across the organization.

Customers 117
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The Best Lead Generation Software Options For Your Business

ClickFunnels

The technological sophistication that allowed the company to achieve such blistering page loading speed also enabled them to introduce various innovative features such as: A super flexible page editor that offers unmatched creative freedom. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013.

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The State of AI: How We Got Here (and What’s To Come)

Salesforce

The technology was not mature enough to be brought into production. Schwartz : So from the original idea of large action models to now launching Agentforce , the space and time between the original concept and the ability to create a commercial product is astonishing! And so how are we approaching trust with this agentic technology?

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4 Steps to Evolving Your Service Strategy with AI Agents

Salesforce

As technology advances, what was great yesterday is simply good today. How to prepare your service team for digital labor Read this practical guide to learn the best actions to take before launching Agentforce. The goalposts in customer service are always shifting. You could do many things, but what should you do?

Service 106
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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. Why it’s useful: Campaign planning often lives in slide decks and spreadsheets before it ever hits your marketing platform. ‘Build Your Own’ custom campaigns UI What is it?