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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

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Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus.

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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

There were also large lead gen networks involved that would trash an area with fake profiles, bolster them with reviews and then turn around and sell those leads to merchants – usually the same merchants they had buried. The customer calls the provider to schedule an appointment, with calls routed through Google. It’s quite simple.

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How Discovery Plus markets complex streaming options to an international audience

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. This network was rebranded as Dplay. you have the old Discovery Networks Inc.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Use LinkedIn to find a seasoned outside sales veteran in your area or network, or simply reach out to an in-house colleague with great sales experience. By strategically planning routes and appointments, sales reps can reduce travel time and focus on high-priority prospects.

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Move the Deal Episode 10: What Sales Managers Get Wrong about Coaching—and How to Get It Right with Charles Forsgard

Miller Heiman Group

Subscribe to the Podcast on Your Favorite Podcast Network. To get a global sales organization speaking a common language and following similar processes, sales leaders need to observe and talk with sellers in different regions in person to understand what works at a global level and what needs to be adapted to align with the local culture.

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Move the Deal Episode 10: What Sales Managers Get Wrong about Coaching—and How to Get It Right with Charles Forsgard

Miller Heiman Group

Subscribe to the Podcast on Your Favorite Podcast Network. To get a global sales organization speaking a common language and following similar processes, sales leaders need to observe and talk with sellers in different regions in person to understand what works at a global level and what needs to be adapted to align with the local culture.