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Are You Chasing Leads or Customer Outcomes?

The Sales Hunter

We have to stop the nonsense of thinking a lead is a lead and start getting serious about the quality of the leads we get. I see far too much time spent by not only sales but also marketing at the top of the sales funnel, doing nothing but gathering leads that don’t go […].

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. In doing so, you can give your reps more time to sell while helping them reach more qualified leads.

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SEO outcomes vs. SEO outputs: Understanding the difference

Search Engine Land

But what if we’re chasing shadows? A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees. SEO outputs vs. SEO outcomes: How do they differ? These desired outcomes could include: Increased brand visibility online.

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Not too hot, not too cold: How to build the perfect martech stack

Martech

Are you trying to find that “just right” solution to create the perfect martech stack? Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Next, how will you determine success?

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4 agile marketing metrics that really move the needle

Martech

However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

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What is a full-funnel PPC strategy?

Search Engine Land

When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. That’s awareness. Video campaigns.

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3 Ways to Keep Your Customers Happy & Improve Retention

Sales Pop!

In sales, there’s a well-known cliché that states, “It costs five times more to acquire a new customer than it does to retain one,” and while that number may fluctuate depending on the industry you’re in, retaining customers is indeed easier than finding new ones. Turn feedback into action.