Search Engine Land

APRIL 9, 2024

Interact with your audience via polls to increase impressions. Encouraging employees to strategically create and manage their own personal profiles can significantly enhance the company’s message on LinkedIn. Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. Why we care.

Strategize 117

Strategize Follow-up Process 117

Partners in Excellence

APRIL 16, 2024

We’ve got to create value in every interaction. It’s recognizing how difficult it is to change habits–both how to stop doing the bad habits we do and how to create new habits of what we should be doing. Rather than being focused on the things that create success, we worry about failure.

Cross-sell 112

Cross-sell Pipeline Meeting Presentation 112

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. For instance, you might create an audience named ‘likely 7-day purchasers’ consisting of users predicted to make a purchase in the next 7 days. New dimensions. Segment builder. Custom reports builder. Segment builder.

Promote 132

Promote Campaign Engineering Service 132

Veloxy

FEBRUARY 15, 2024

With over 10,000 podcasts to choose from, you’ve come to the right place! Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff. Whether you are a beginner or a seasoned sales rep, the variety of content available caters to everyone’s needs.

Gaming 233

Gaming Sell GTM Technique 233

Partners in Excellence

MARCH 5, 2024

Some of you may be reading my series, “ Why I’m So Interested In Selling.” But as you read through their individual stories, some common themes start to emerge. They recognize they maximize their value through deep understanding of their customers’ business, working with them creating value in every interaction.

Territory 116

Territory Sports Technique Represent 116

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification?

A/B testing 103

A/B testing Strategize User Experience Technology 103

Martech

FEBRUARY 27, 2024

The key to deeper connections in marketing and personal interactions lies within ourselves. However, through introspection, they discovered the missing piece: a deep connection to themselves, their clients and to causes they truly care about. Whether you’re an entrepreneur, intrapreneur, or side hustler, your future story awaits.

Campaign 110

Campaign Clients Trust Drivers/motivators 110

Partners in Excellence

OCTOBER 5, 2023

We’ve seen the ability of AI to live up to it’s name–creating things that are truly artificial, whether it is content, images, voices, or other things. We’ve created a new concept, “Deepfakes.” We know trust and trustworthiness are critical in our ability to engage prospects and customers.

Trust 124

Trust Construction Represent Technology 124

Martech

MARCH 21, 2024

Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. As you craft these objectives, consider the following points: Marketing efficiency.

Objectives and Key Results 113

Objectives and Key Results Strategize Technology Technology 113

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. Deep dive. New tools and insights. Accessibility. Get the daily newsletter search marketers rely on.

Promote 92

Promote Conversion Process 92

Martech

FEBRUARY 2, 2024

Before jumping in, you may have noticed a new button on MarTech.org posts — just next to the sharing buttons above is a new “Chat with MarTechBot” option. Clicking that will open MarTechBot and allow you to start messaging immediately. ” “Can you recommend a platform for integrating various marketing tools?”

Technology 108

Technology Technology Launch Represent 108

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. Making Science’s Trust Generative AI integrates capabilities from Google and OpenAI and proprietary data to securely store, validate and optimize outputs from generative platforms, creating relevant content. In 2021, Big G paid $26.3 Get MarTech!

Engineering 112

Engineering User Experience High impact Technology 112

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. But true understanding goes beyond the products you offer. When these teams work as a unit, understanding each other’s goals and the customer lifecycle, they can create a seamless experience.

Growth 109

Growth Customers Objectives and Key Results Teamwork 109

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. You might be sitting there thinking: ”well, yeah. And you would be right.

Niche 137

Niche Intrinsic Campaign B2B 137

Search Engine Land

MAY 6, 2024

This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance.

CTR 90

CTR Objectives and Key Results Click Through Rate Campaign 90

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? All customers are not created equal, and all revenue isn’t necessarily profitable. TAM is a list of companies that could justify paying you something.

Customers 122

Customers Construction B2B Cross-sell 122

Search Engine Land

DECEMBER 6, 2023

As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want. You can also demonstrate your expertise within the field with whitepapers and ebooks.

B2B 105

B2B B2C CRM Engineering 105

Martech

FEBRUARY 9, 2024

At their core, micro-communities are small, focused online groups where like-minded people dive deep into specific interests or goals. For consumer brands, it’s an opportunity to glean deep insights into user behavior, preferences, and emerging trends in niche groups. But first — what exactly are micro-communities?

Niche 111

Niche Drivers/motivators Trust Clients 111

Search Engine Land

MARCH 14, 2024

This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. As we continue to invest in our ads product roadmap, it’s important to draw from what people love most about Reddit and create opportunities for businesses to be a part of that.”

Launch 87

Launch Closing Promote Growth 87

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2. This book explains how you can change your decision-making process for the better. It’s also valuable to look outside of the industry.

Drivers/motivators 121

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 121

Martech

FEBRUARY 29, 2024

Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients.

Consult 109

Consult Technology Technology Clients 109

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” And I challenge others to write, “Why are you so interested in selling?”

Customers 112

Customers Contract Consult Electrical Engineering 112

Martech

SEPTEMBER 26, 2023

Have you ever noticed how Netflix just gets your binge-watching habits? By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in.

Campaign 121

Campaign Gaming Pitch Follow-up 121

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. Retail and social: Why should you care? User-generated content boosts organic search rankings, creating a feedback loop for an enhanced strategy.

Retail 104

Retail E-commerce Strategic partnership Click Through Rate 104

Search Engine Land

DECEMBER 14, 2023

If you are running campaigns in these regions and fail to adopt a Google certified CMP, only programmatic limited ads will be served, which could have a significant impact on your monetization. The ultimate aim is to empower businesses to create messages that effectively and efficiently resonate with consumer preferences. Why we care.

Territory 96

Territory Legal User Experience Campaign 96

Search Engine Land

NOVEMBER 16, 2023

SGE will also soon offer an image generation feature for apparel searches, allowing users to create photorealistic images inspired by their search terms. You’ll see links to helpful content from publishers front and center, so you can easily click through to a website to learn more about a product or gi category." New SGE features.

Conversion 106

Conversion Product Represent Engineering 106

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Whatever your ideas, create a clear testing approach and see what works best for driving actual acquisition.

Real Estate 133

Real Estate UX Drivers/motivators Education 133

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. Coming soon — an AI version of you!

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. And do I know what the heck is deep learning? If you hesitated over some of them, read on.

Government 108

Government Engineering Up-sell Networking 108

Search Engine Land

SEPTEMBER 25, 2023

The customer journey map: A compass for success A customer journey map is a visual tool that meticulously charts the various touchpoints and interactions a customer has with a brand, extending from the initial spark of awareness to post-purchase engagements. This leads to more impressions, traffic and increased brand loyalty.

Customers 129

Customers User Experience B2C Engineering 129

Search Engine Land

FEBRUARY 9, 2024

When it comes to user behavior, those younger audiences value these platforms’ speed, convenience, and relatability, often preferring the visual and interactive content format TikTok offers. But here’s the thing – users don’t care about definitions or technicalities. And, please, don’t take my word for it. Dig deeper.

Engineering 122

Engineering Meeting Presentation User Experience 122

Search Engine Land

MARCH 4, 2024

If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers. Users have become increasingly aware of what data is collected and how it is used online.

A/B testing 125

A/B testing Click Through Rate Campaign Trust 125

Martech

JANUARY 11, 2024

SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. The Chef AI air fryer detects what food you’ve put in it, saving you the trouble of hitting a button. Fortunately (see what I did there?), Ummm, what?

Legal 94

Legal Contract Technique Campaign 94

Martech

JUNE 8, 2023

The company unveiled generative AI use cases at this week’s NICE Interactions event in New York. We started in service, but once you go to digital, you quickly go into ‘async’ (asynchronous communication),” said Cooper. Are you getting the most from your stack? Why we care. Data payload.

Service 101

Service Customers CRM Engineering 101

Sales Pop!

DECEMBER 10, 2023

However, effective content marketing requires a strategic approach and a deep understanding of your audience. Understanding Your Audience To create content that truly resonates with your audience, It is essential to have a deep understanding of their needs, preferences, and pain points. Build brand awareness, and drive growth.

Strategize 64

Strategize Promote Clients Growth 64

Sales Hacker

DECEMBER 21, 2023

One example: Stytch SEs tend to avoid UI-heavy, generic visuals and instead crack open Postman and cURL to show our APIs during customer interactions. By developing a deep understanding of customers’ applications, architecture, and migration & implementation needs, SEs pave the way for more informed solution proposals.

Engineering 99

Engineering Objectives and Key Results Drivers/motivators Teamwork 99