Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”).

Service 102

Service Trust Clients Cross-sell 102

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Q: How did you first get into marketing and technology? Q: How did you first get into marketing and technology? How did this lead you to customer experience?

Healthcare 90

Healthcare Technology Technology Sports 90

SaaStr

MAY 3, 2024

SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count. Profitability is not your key to success.

E-commerce 100

E-commerce Profit margin Growth Start-ups 100

Martech

MAY 13, 2024

We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. They are critical to scalable return on investment.

Growth 96

Growth B2B Launch Follow-up 96

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. It depends on the cause of the loss and what you do next. I’ve also included non-SEO things to look for so your company can save money, as revenue becomes tight when this happens. But don’t panic.

Launch 110

Launch Engineering Cross-sell Trust 110

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. As we spoke, it struck me how we revel in these questions.

Customers 129

Customers Up-sell B2B Trust 129

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. Still, you can successfully commandeer your business’ Maps presence by optimizing your GBP listing, leveraging location assets and using Performance Max for store or travel goals.

Campaign 104

Campaign Territory Promote Engineering 104

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. The three topics we’ll focus on are: The importance of staying focused and how to say no. They grew 2.5x

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Partners in Excellence

MAY 15, 2024

There are some things, that while they may be important, are not key indicators of consistent high performing organizations. We’ve seen skyrocketing tech stacks, with continued bragging “mine is bigger than yours!” But what does it mean to be a high performing organization? ” Is it max’ing our comp plans?

GTM 113

GTM Quota Technology Technology 113

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats.

Engineering 109

Engineering Networking Clients Construction 109

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 115

Process Objectives and Key Results Angle Follow-up 115

Partners in Excellence

APRIL 9, 2024

What if we tried simplifying, for ourselves, our people, our organizations, and our customers? I won’t pretend to suggest this means you work fewer hours, but I do believe this enables you to extract more meaning from the hours you work. Define and viciously focus on your ICP.

CRM 126

CRM Technology Technology Pipeline 126

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Partners in Excellence

FEBRUARY 29, 2024

He was very focused on the customers and people he was prospecting. ” He responded, “Well they should care, they are in our ICP, we sell to all sorts of organizations similar to this organization… ” I repeated my question, “How do you know the customer cares?” How do you know if he cares?

Pitch 127

Pitch Prospecting Start-ups Conversion 127

Search Engine Land

APRIL 19, 2024

The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. The tool was particularly helpful if you have a large site with thousands of pages to analyze. Google Search Console Pros : Free.

Appointment 98

Appointment Start-ups Process Customers 98

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Now, think about this.

User Experience 109

User Experience Niche Service Closing 109

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. To some extent, we all are.

CRM 122

CRM Technology Technology Campaign 122

Salesforce

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.

Commission 116

Commission CRM Education Trust 116

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 130

Customers Referrals Clients Strategize 130

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for.

Government 141

Government Campaign Strategize Customers 141

Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 93

Customers Niche Strategize Represent 93

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. What can you do with a CDP using real-time data? Milliseconds? Even faster?

E-commerce 96

E-commerce Hospitality Customers Strategize 96

Search Engine Land

MARCH 7, 2024

With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. Alternatively, you have the option to showcase all products within a single campaign.

Cross-sell 118

Cross-sell Territory Retail Campaign 118

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Trust 106

Trust Customers Healthcare Service 106

Search Engine Land

FEBRUARY 7, 2024

It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. A good product page URL should look like this: [link] Improve your site structure by identifying uncategorized product pages Some products may be directly linked to the domain and listed alongside main categories. Click Export.

Product 130

Product Territory Niche Engineering 130

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 132

B2B Customers B2C Cold Call 132

Partners in Excellence

MARCH 11, 2024

There are prompts for “researching and understanding” any role you might be selling to. If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.) The key reasons that would drive a customer to change. There, I said it, I got it off my chest.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

Martech

OCTOBER 4, 2023

After that, how you can improve prompts to get even better answers from me. Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. I am trained with MarTech content.

Campaign 136

Campaign Technology Technology Growth 136

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. The truth is in the middle and entirely dependent on how you set up your campaigns. That said, if an urgent edit is needed, we’ll make it.

Campaign 112

Campaign Represent Networking Conversion 112

Salesforce

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! Get the report What is Customer Service Week?

Service 136

Service Customers Gaming Drivers/motivators 136

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

SaaStr

APRIL 13, 2024

Dear SaaStr: How Do You Build a Real Exit Strategy? At a high level, three things you can do that aren’t very hard will increase the odds you have an “exit”: First, build the best product in an important space. If you are #1 in an important space, the potential acquirers, if there are any, will eventually pay attention.

Cross-sell 109

Cross-sell Engineering Conversion Product 109

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? Why is email segmentation important? What are the best practices for segmenting your email list?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

SaaStr

MAY 8, 2024

Some people are unwilling to work in the current environment and blame it on customers and the macro. You were supposed to change the world and be utterly disruptive to succeed. If you compare your company to two years ago, you have to be twice as efficient. How do you budget this? It’s supposed to be hard.

Quota 83

Quota GTM Price Finance 83

SaaStr

MARCH 13, 2024

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. And generally for new customers, not existing customers. But you should be a bigger, better, and more highly regarded company and product this year than last.

Price 102

Price Customers Start-ups Closing 102