Remove Assembly Line Remove Conversion Remove Customers
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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell. Yet we, blindly, persist, thinking we are doing new and innovative things.

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“Customers Are Taking A More Measured Approach To Their Purchasing Decisions”

Partners in Excellence

In announcing reductions at Salesforce yesterday, Marc Benioff was quoted, saying customers “are taking a more measured approach to their purchasing decisions.” Customers have, for months, been: Much more selective about what projects they move forward with. Customers will be crying for help! We help them do better.

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Could AI be what finally aligns marketing and sales teams?

Martech

Dig deeper: Why AI proficiency is todays must-have marketing skill Process: From handoffs to orchestration Traditional lead management follows a linear assembly line, where marketing: Generates leads. AI becomes the accelerator and bridges the teams together, offering a neutral ground for teams to ideate and collaborate.

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Discover the Future of Affordable Housing in Silicon Valley

Sales Pop!

They’re built in factories on assembly lines, significantly reducing construction time and costs. Your Home, Your Way: Customization Options While standardization helps keep costs down, Franco understands the desire for personalization. It’s a win-win for both the environment and the wallet.

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Likewise, when we saw assembly lines, mass production, and robots replacing artisans, jobs moved into other parts of the economy. We aren’t asking them to think critically, to analyze, to deeply understand, to engage in collaborative conversations. Those lost jobs went to other industries and parts of the economy.

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

It boils down to: Increasing your conversion rate. Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. Wondering how to increase your online sales?

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“Seek first to understand….

Partners in Excellence

One of the most important things a sales person can do with her customer is to “understand.” Until we understand our customers–individually and organizationally, we have no context in which we might be understood. Without this, we can’t understand what our customers face in doing their jobs.