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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Likewise, when we saw assembly lines, mass production, and robots replacing artisans, jobs moved into other parts of the economy. What are you doing to prepare yourselves and your organizations for these new jobs, which leverage the great power of AI, to drive growth for the future? And with computers we saw the same things.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

They blow up the traditional marketing assembly line, where roles are rigidly defined. Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. Instead, they have agility, intelligence and execution speed in defining success.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. The Deal Desk evaluates the client’s history and challenges to find opportunities for growth. Deal Desk teams can help combat this challenge.

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“We Are Human Beings First, ….

Partners in Excellence

In our focus on scaling, growth, results, too often, we lose the view that we are all human beings first. We think of customers as faceless objects we move through our sales assembly lines. We view our people as replaceable workers on that assembly line. We target customers as personas.

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5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

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