Remove Assembly Line Remove Sales Remove Up-sell
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Oracle enhances its Unity CDP offering

Martech

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And so we just kind of came up with this idea of a super healthy, super delicious frozen yogurt concept.

GTM 74
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Could AI be what finally aligns marketing and sales teams?

Martech

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

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What Is a Deal Desk?

Salesforce

That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process.

Legal 59
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Sales Role Specialization

Partners in Excellence

A couple of people I deeply respect have written outstanding pieces arguing that we have take sales role specialization too far. Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Both articles are outstanding. But is that the answer?

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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts.

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Start With The Customer

Partners in Excellence

Our demand gen, marketing, sales organizational design, sales processes, customer experience—all of it are generally designed around us. They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. We may be trying to hit certain spend/budget goals.