Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C

Martech

SEPTEMBER 12, 2024

It also announced moves to make B2B buying easier using Oracle Fusion Cloud. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts. ” A unified view of B2B buying and selling. .

Assembly Line

Sales Gravy

OCTOBER 31, 2024

and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. On this episode of The Sales Gravy Podcast, host Jeb Blount Jr.

Trust

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. The key is strategic targeting.

B2B

SaaStr

APRIL 9, 2025

So who will benefit the most from AI in B2B? AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radically different than they were just a few years ago. The hot new start-ups, rocketing to $100m ARR in record time?

Profit margin

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. Customer service and profitability go hand in hand.

Service

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Provide transparent pricing options (thinkbundled services with even more value).

Objectives and Key Results

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Contact enrichment. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. But why is AI proficiency so critical for marketers and why is this happening now?

GTM

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B

Martech

JANUARY 9, 2025

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. With AI agents joining marketing and service teams, businesses will have to implement retraining programs in the new year, according to Jumper.

Drivers/motivators

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1.

Territory

Salesforce

NOVEMBER 5, 2024

Here’s an example: Johnny lands on your website -> Johnny subscribes to your content -> Johnny receives an introductory email from you -> Johnny then receives another email three days later offering your services -> Johnny clicks and purchases your services -> and now Johnny is a customer.

Campaign

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news?

B2B

Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Highlighting audience testimonials of the product in use in different settings and scenarios.

CTR

Martech

JULY 23, 2024

The internet service providers, the Googles and the Yahoos and the Microsofts of the world are really, really trying to do everything they can to hold down the fort and protect our inboxes from mayhem,” said Price. Use a contact verification solution on your existing list and be sure new addresses are verified as they are added.

Price

Martech

APRIL 2, 2025

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

Objectives and Key Results

Heinz Marketing

AUGUST 14, 2025

Why B2B Buyer Engagement is Harder Than Ever Buyers today are operating in a state of ruthless prioritization. Why B2B Buyer Engagement is Harder Than Ever Buyers today are operating in a state of ruthless prioritization. Here’s what stood out — and how you can apply it to your own customer-led growth (CLG) strategy. The result?

Growth

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Source: Gartner ​.

Closing

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. It’s one of the fastest-changing spaces in B2B.

Drivers/motivators

SaaStr

JUNE 14, 2025

The Disruption Math Can Be Brutal : In contact centers, AI replaces 40-50% of human agents but only increases software ACV by 50%. Companies like Cursor are generating massive revenue by directly replacing traditional B2B and SaaS workflows. The Market Opportunity : The contact center software market is worth $10-15 billion.

Growth

Hubspot

OCTOBER 16, 2024

Information about your product or service. but the exact price can vary based on the complexity of the sales pitch, your target audience, and additional services (like appointment setting). This allows your team to focus on core business activities such as product development , strategic planning , and customer service.

Cold Call

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Be so inspired by your email that they contact a competitor that offers similar products or services.

Closing

Hubspot

NOVEMBER 22, 2024

That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Create self-service resources. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools.

Lead generation

RingDNA

APRIL 11, 2025

Contact Attempts per Account Key Question it Answers: How many times are your reps reaching out to contacts at a particular company? What it Measures: The total number of times any person at a particular account is contacted by phone or email by a rep on your team. 50 per day) and then track actual dials against this benchmark.

Quota

Veloxy

JULY 29, 2025

Reps should be able to pull up contact details, add meeting notes, or send quick emails while on the go. Instead of updating contact lists or hunting down past emails, reps can move directly to the next task. Repsly has some integration options, but it’s focused more on retail teams than full B2B use.

Product

Veloxy

FEBRUARY 12, 2025

The system comes with automated tag placement and PowerForms that create on-demand, self-service documents. ZoomInfo - Sales Intelligence My evaluation of sales productivity tools for Veloxy led me to discover ZoomInfo as an outstanding B2B intelligence source. transforms how sales teams prospect. Image Source - Apollo Apollo.io

Product

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.

E-commerce

Hubspot

OCTOBER 10, 2024

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. Was B2B cold calling still legal? So, if you offer products or services to someone in the EU, you are responsible for staying GDPR compliant. Really, it can be that simple.

Cold Call

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Captures Leads Through Gated Content Giving away high-value learning materials in exchange for contact details converts anonymous visitors into qualified leads.

Lead generation

Salesforce

NOVEMBER 25, 2024

With more data at your disposal, it is easier to tap into advanced personalization features like Cross-Object Merge Fields, which pulls in information from Data Cloud to display merge fields related to the contact record. Customers must have Sales Cloud or Service Cloud Enterprise Edition or higher to access this.

Cross-sell

Adaptive Business Services

APRIL 9, 2025

Adaptive Business Services : Through this platform, Craig provides a range of sales-related training, Nimble CRM consulting, and support in leveraging social sales tools to increase revenue. Specializations : CRM consulting and training, sales training, business development, and client-focused, results-driven service.

Electricity

Hubspot

SEPTEMBER 30, 2024

For instance, LinkedIn is a go-to for B2B connections, offering professional networking opportunities, whereas Instagram is ideal for engaging visuals that attract a younger audience. “I Not Using Social Selling as a Complementary Resource Michelle J Raymond , Founder of B2B Growth Co.,

Sell

Salesforce

JUNE 17, 2025

Sales Development Enhancement: Nurture Contacts & Person Accounts When it’s available: April 2025 What it does: Reaches out to existing contacts for upsells and cross-sells using contact and person accounts from opportunity records. Use filtering settings to customize the display. I can unsubscribe at any time.

Sell

Adaptive Business Services

JUNE 25, 2025

Since I represent Nimble CRM, let’s talk about how easy it is to do and I will use a typical B2B sales environment as an example. A process is represented by stages which move this opportunity from the initial contact to the point where they are either not qualified or you are converting this to an actual deal. Can a CRM help?

Process

Salesforce

DECEMBER 2, 2024

Most B2B marketers have used account-based marketing (ABM) for years. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. Related content 3 Ways AI Brings You Better B2B Marketing Solutions 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Chatbots vs. AI Agents: What’s the Difference?

Closing

Highspot

AUGUST 10, 2025

A sell sheet is a single-page document that provides an overview of your products or services to grab buyers’ attention. Sell sheet benefits for B2B sales teams Consider sell sheets as a value-creator both inside your business and out in the field. What is a sell sheet? Use a link, QR code, or a simple action that’s easy to remember.

Closing