Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing.

B2B 133

B2B Manufacturing Technology Technology 133

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start?

B2B 114

B2B Objectives and Key Results Strategize CRM 114

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms. Where to start?

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Sales Pop!

AUGUST 6, 2022

The difference between such systems and services and Pipeliner CRM is that a company cannot run without Pipeliner. People will try to fix company problems using technology. But technology is an enabler, not a problem solver, and it’s the structure itself, along with its staff, that comprise the correct issue to be addressed.

CRM 98

CRM Pipeline Objectives and Key Results Account management 98

Sales Nexus

OCTOBER 12, 2021

With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. Learn how to connect with your customers, take them through your sales funnel, nurture your leads, and optimize your digital marketing investments with a reliable online CRM solution. Listen to the Podcast here!

CRM 118

CRM Campaign B2B Pipeline 118

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. They offer a CRM solution to healthcare institutions and pharmaceutical companies. Dig deeper: Why B2B buyers now hate traditional B2B selling 2.

B2B 89

B2B Pharmaceutical Healthcare Sales 89

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Native CRM integration. Marketers double down by replacing MAPs. In your inbox.

B2B 130

B2B Campaign CRM Drivers/motivators 130

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Clunky interfaces and slow responses won’t cut it anymore.

B2B 98

B2B Customers CRM Contact 98

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. So, let the art of marketing orchestration guide your path to triumph in the competitive B2B landscape.

B2B 93

B2B Objectives and Key Results A/B testing Campaign 93

Sales Pop!

JUNE 4, 2023

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. This is why Pipeliner CRM offers the functionality to have as many different sales processes as a company needs. Pipeliner CRM is an efficient tool. Technology No business today can survive without technology.

Technology 52

Technology Technology Process Construction 52

Martech

AUGUST 31, 2021

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

Technology 120

Technology Technology Networking CRM 120

Outreach

MARCH 12, 2020

The fast pace of technology innovation makes selling B2B software all the more challenging. Tech companies are also vying to stay at the forefront of technology and innovation, so sellers have to stay on top of the latest news to keep up. The Last 10 Years of B2B Technology Sales. Sales Engagement Platforms.

Technology 52

Technology Technology B2B Sales 52

Heinz Marketing

MAY 27, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Generative CRM — Here’s What It’ll Mean For Your Business by Ari Bendersky Generative AI is poised to reshape CRM across companies in the years to come. 10 Things A.I

B2B 56

B2B CRM Growth Technology 56

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

Heinz Marketing

DECEMBER 27, 2023

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Tools and Technologies for Metrics Tracking and Analysis For robust metrics tracking and analysis in content marketing, a suite of specialized tools is essential.

B2B 63

B2B Objectives and Key Results A/B testing Technique 63

Heinz Marketing

MAY 27, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Generative CRM — Here’s What It’ll Mean For Your Business by Ari Bendersky Generative AI is poised to reshape CRM across companies in the years to come. 10 Things A.I

B2B 52

B2B CRM Growth Technology 52

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: What catches your eye most in marketing technology today? Q: You studied in São Paulo. Is that where you are from?

CRM 107

CRM Retail Technology Technology 107

The 5% Institute

JUNE 7, 2023

B2B sales consulting plays a pivotal role in helping businesses achieve their sales goals and optimize their revenue generation process. This comprehensive guide explores the world of B2B sales consulting, providing valuable insights, strategies, and tips for success.

Consult 52

Consult Growth B2B Strategic partnership 52

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. The maestro perspective.

B2C 115

B2C B2B Real Estate Finance 115

Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? In other words, especially in B2B, a lot of things are timing.

Campaign 111

Campaign B2B CRM Closing 111

Heinz Marketing

SEPTEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Without further ado….

B2B 123

B2B Objectives and Key Results CRM Campaign 123

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Heinz Marketing

JULY 16, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. ” Six Ways to Use AI for B2B Growth. Yadav in this post offers six innovative ways for B2B marketers to leverage AI in their work. The global AI market is booming.

Strategize 99

Strategize B2B Government Quota 99

The 5% Institute

MAY 9, 2023

Are you struggling to close deals and generate revenue for your B2B company? The solution to these problems may lie in providing your sales team with effective B2B sales training topics. Building B2B Relationships B2B sales is all about building relationships and trust with your prospects and customers.

B2B 52

B2B Objection handling Negotiate Technique 52

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology? What’s the appropriate format for B2B communications and SMS marketing?

Campaign 119

Campaign B2B Cold Call Technology 119

Heinz Marketing

OCTOBER 12, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Personalize messages using information pulled directly from your CRM. Without further ado…. Let me know!

B2B 116

B2B A/B testing Territory Technology 116

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. It’s all part of the technology lifecycle. Is your marketing team tired of hearing about AI? To some extent, we all are.

CRM 130

CRM Technology Technology Campaign 130

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” That includes B2B buyers, of course. “We really feel like ABM doesn’t go far enough.

B2B 84

B2B Process B2C Represent 84

Heinz Marketing

DECEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Orchestration: Kickstart your go-to-market activities across the technologies and channels you know and love.

B2B 72

B2B Objectives and Key Results Contact CRM 72

Martech

MAY 3, 2022

In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A Without a CDP, the data is split across various data warehouses, data lakes, a CRM, or in separate departments like sales, marketing or legal. asked Burleson.

B2B 93

B2B Legal Consult Campaign 93

Salesforce

NOVEMBER 9, 2021

Eighty percent of B2B buyers prefer digital ordering experiences over in-person sales — even in sectors where field sales models have traditionally dominated. Get the B2B Digital Commerce Playbook. Keep in mind that only 15% of B2B buyers want to speak to a salesperson when repurchasing the same product or service.

B2B 97

B2B Strategize Legal Represent 97

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 128

B2B Pipeline Campaign Cross-sell 128

Sales Pop!

MARCH 19, 2023

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” We firmly believe in technology and its supportive role in sales.

Construction 97

Construction CRM B2B Technology 97

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises). Read the case study.

B2B 105

B2B Lead generation Contact CRM 105