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So Rory from Scale, Harry from 20VC and me were back this week on another deep dive on just what’s happening in B2B today: The latest mega raise from Thoma Bravo If OpenAI is eating B2B The MCP threat to SaaS When to Hold and When to Fold as a VC and much more! Skip that part if you want. But the parts after were good.
Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.
months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.
So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2Bmarkets. Your hitting 10%-20% marketshare or more, especially of your core customer base, and grow almost always slows at that point in SaaS. Sometimes by as early as $20m ARR, sometimes by as late at $200m ARR, or later.
Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.
Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain marketshare quickly. What PLG Signals Can Sales Use to Sell Software?
To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How B2B Sales Pros Are Exceeding Targets/Quotas. How Salespeople Build Rapport When Selling.
Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Demandbase cross-references its database to find companies that are a good fit. Based on Forrester research, Jabmo’s offerings outpace its marketshare. Image source ).
Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.
Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search marketshare gain in the U.S. 2009: Leading Chinese search engine Baidu was sued by Chinese medical B2B marketplace Qmyy.com to prevent its site from being blocked or dropped by the engine. in the past month (10.4% year vs. year.).
Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. It also involves translating your customers’ successes into a platform for orchestrating repeat business, recurring income, referrals, upsells, cross-sells, and brand advocacy. .
This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM .
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. I’m very excited to have with us. Liz Michaud.
Studies show only 5% of B2B buyers are ready to buy right now. If you haven’t invested in brand awareness marketing then the opposite will happen. It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Cross-posting content is ineffective.
Helps B2B companies maximize the top- and bottom-line value of every customer relationship. By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and crosssell. Our AI-based SaaS platform, Zilliant IQ: 1.)
Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. Garrett Mann Director of Corporate Marketing and Content Development 617-431-9371 888-274-4111 x 9371 gmann@techtarget.com.
Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.
Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2Bmarkets. . Industry, market, and vertical. Marketshare or industry position. Firmographics look at the characteristics of a company that correlate with a higher close rate. Growth trends.
The importance of this can’t be overstated, especially given the time-consuming nature of sales where reps spend around two-thirds of their time on non-selling activities. . Common goals include: Growing marketshare in a particular region. How to map sales territories effectively. Define your sales goals. Increasing sales.
Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. These could range from increasing revenue to expanding marketshare or improving customer retention. Who are you selling to? Cross-selling/upselling: Suggest additional products that complement their choice.
Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Marketers and salespeople have come to believe that hyper-targeting and hyper-personalization equal customer obsession and focus.
It controlled 70% of the marketshare for the computer mainframe industry. However, everything changed in the 1990s with new evolving trends and competition surging in the market. IBM lost approximately $16 billion, and its marketshare plummeted to 26%. However, make sure you do not cross the line.
So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.
The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.
If you work in B2B sales today, you HAVE to know who you are going after. Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. ” advice.
But maybe in SaaS and B2B things are pretty good. And look, what happens with almost every B2B startup is your initial little micro… The way you get to your initial group of customers, how you acquire them, plateaus. Everything at marketing plateaus. Most performance marketing in B2B, just try to make your money back.
People talk about B2Bmarketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.
The best marketing examples are curated in one location, with unique views and images. We've all heard the stories Google is losing marketshare to TikTok. Cross out every sentence that could have been written by someone else, every box check, every predictable reference. But does SEO content have to be dull and robotic?
People talk about B2Bmarketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.
We’ll have the CEOs and CXOs of Snowflake, HubSpot, Rubrik, ServiceTitan, Box, Canva, Calendly, Descript, Perplexity, OpenAI, and so many more … sharing their secrets to scaling!! Understanding Klaviyo’s Core Offering At its core, Klaviyo offers marketing automation and customer data software for B2C businesses.
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