SaaStr

AUGUST 13, 2024

You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. This is a proxy for whether you’re falling in or out of product market fit. At best, it takes quarters to see the decay of product-market fit in B2B. At a bare minimum, you should gain market share.

Growth 122

Growth Quota Niche Finance 122

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. B2B companies with brands perceived as strong generate a higher EBIT margin than others. Search these forums to discover competitors in your niche. If you cut yourself, do you ask for a bandage or a Band-Aid? Chipotle vs. Taco Bell.

Niche 101

Niche Hospitality Service Start-ups 101

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Perfect for hyper-niche solutions. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

CTR 86

CTR Drivers/motivators Territory Finance 86

ConversionXL

JANUARY 18, 2022

Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product. Product marketing shows value in its ability to improve usage, lift customer LTVs, and decrease churn. ConvertKit is a prime example of product marketing propelling a brand to $29 million ARR and $80 million LTV.

Product 110

Product GTM Construction Launch 110

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. If you haven’t invested in brand awareness marketing then the opposite will happen. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling.

Campaign 122

Campaign Networking Non-Profits Launch 122

Score More Sales

DECEMBER 6, 2011

Understand and Connect to Your Customer Segments – besides junk mail… your biggest niche – who ELSE is a loyal customer? Think of the drip marketing campaign the post office could do, over time, to segment out their best pieces of the market and focus on growing those, as they make cuts in the budget.

Sell 61

Sell Consult Service Pitch 61

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. This dual-pronged strategy provided valuable insights about potential customers and competitors alike – helping them refine their go-to-market strategy accordingly.

Strategize 52

Strategize Strategic planning Niche Price 52

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. food, fashion) with wide appeal.

Technique 125

Technique Promote Presentation Education 125

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. In complex B2B sales cycles, a personal sales letter—some even call it Exceptional Credibility Letter (ECL)—is still a tactic to be used early on,” says the Head of Operations at Goose‘n’Moose , Hristina Stefanova. But that‘s not all.

Prospecting 78

Prospecting Price Sales Up-sell 78

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E. But I would say in B2B SaaS, folks pre-revenue are not talking to enough customers.

Price 109

Price Product Start-ups Niche 109

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. And look, what happens with almost every B2B startup is your initial little micro… The way you get to your initial group of customers, how you acquire them, plateaus. Everything at marketing plateaus. Most performance marketing in B2B, just try to make your money back.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

AUGUST 12, 2022

Colin here, CEO of a startup, B2B SaaS, and raising a seed round right now. What are you seeing out there, is B2B even going to survive in the next two or three months of raise, we’re down to three months runway? So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going.

Price 98

Price Pipeline Meeting Follow-up 98

Hubspot

MAY 6, 2021

Who should conduct a market opportunity analysis? Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. What forces are acting on the market today? A market assessment will show the potential for selling your product or service.

Non-Profits 99

Non-Profits Government B2C Niche 99

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. It has everything to do with you too.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Martech

JULY 23, 2021

Certainly the digital consumer, now shopping for fresh groceries as well as non-perishables, will be with us going forwards, he said, and the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed. What about virtual events?

Niche 128

Niche Construction Manufacturing Technology 128

SaaStr

APRIL 17, 2025

Rory and his partners have been early investors in HubSpot, DocuSign, Box and so many other B2B leaders. PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. And how the game has changed.

Price 99

Price Gaming Niche Growth 99