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Why B2B marketing must adopt B2C tactics

Martech

Do more testing In my experience, B2B marketers often avoid testing — sometimes for valid reasons, like small campaign volumes, but other times out of laziness. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech. Together, the target audience and lead magnet account for 80% of your results. Processing.

B2C
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5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C
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Google adds generative AI insights, shopping ad campaign goals

Martech

New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods. The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. As the proportion of new advertisers drops, advertisers with experience in mobile gaming app campaigns are increasing the length of campaigns across the board. Longer campaigns. Playable ads. Processing.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen. First seen.

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Google phasing out Smart Campaigns in favor of Performance Max

Martech

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Why we care. The big picture. First seen.

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B2B vs. B2C Sales: 5 Key Strategy Differences

RingDNA

The main difference between B2C and B2B sales strategies is the decision-making process. B2C sales focus on quick, emotionally-driven decisions, often influenced by personal desires or immediate needs. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C