Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 120

B2C A/B testing Retail B2B 120

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., The AI can then find the common elements in the highest-performing campaigns.

A/B testing 127

A/B testing B2C Campaign B2B 127

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well.

Cross-sell 116

Cross-sell Customers UX A/B testing 116

Martech

NOVEMBER 27, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge?

B2C 128

B2C Launch Gaming B2B 128

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. B2C, B2B and B2B2C).

Pharmaceutical 120

Pharmaceutical CRM B2C Technology 120

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 121

Launch Pitch Represent Campaign 121

Martech

NOVEMBER 20, 2024

Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Assembly Line 131

Assembly Line Customers B2C Campaign 131

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. The data you get is telling you something.” And it all goes back to email at some point. Every metric matters.

Campaign 126

Campaign Start-ups Follow-up Customers 126

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 125

E-commerce Objectives and Key Results Hospitality Strategic planning 125

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 124

Retail Networking Transportation Hospitality 124

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. If that’s not marketing technology in action, I don’t know what is. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I still think about it today. Looking back, it has been great so far.

Contract 112

Contract Non-Profits Hospitality Negotiate 112

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 116

Retail Campaign Sales Represent 116

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns.

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology. D-ID launched a new AI-powered marketing suite.

X-functional 119

X-functional Launch Trust Technology 119

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Adoption is already underway. How does this work?

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 131

Manufacturing Legal Retail Trust 131

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. Agents act with autonomy, optimizing campaigns or routing leads in real time. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9% MAPs surged to 26.1%

B2C 83

B2C CRM B2B Engineering 83

Martech

APRIL 2, 2025

A primary reason for underperforming ad or email campaigns is failing to connect the CTA with the solution the visitor is seeking. Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable.

Objectives and Key Results 119

Objectives and Key Results Strategize B2C CRM 119

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 125

Technology Technology B2C Government 125

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal 131

Legal Campaign Promote Contact 131

Sales Pop!

DECEMBER 17, 2024

The paradigm shift in generations has also reevaluated our relationships with technology. While traditional media can reach older audiences and provide wider fame, a well-designed campaign doesnt have to be either/or. As a result, brands can reach a broader audience with a more relevant message.”

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Not exactly a representative group.

Launch 97

Launch B2C Technology Technology 97

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. AI capabilities.

Retail 133

Retail Campaign Technology Technology 133

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use.

Negotiate 131

Negotiate Advertising/ Marketing Cross-sell Technology 131

Martech

JANUARY 3, 2025

The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself, said Jon Schultz, CMO of programmatic advertising company Viant Technology.

Sports 122

Sports Appointment Entertainment Gaming 122

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Advertisers need to be given the tools to execute successful RMN campaigns. In-store and omnichannel.

Retail 123

Retail Networking Entertainment Campaign 123

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Launch 122

Launch Campaign Technology Technology 122

Martech

JULY 18, 2024

The study used facial tracking technology from measurement company Amplified Intelligence. Studies that track what catches a viewer’s attention on a busy screen provide an additional layer of data for marketers to consider when they’re budgeting out digital campaigns and approving creative. Mobile ads clocked in 1.2 Why we care.

Campaign 123

Campaign Technology Technology Process 123

Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

Campaign 144

Campaign Promote Launch Technology 144

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Promotional events and campaigns. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me! Prompt: How to calculate CAC?

Customers 116

Customers Commission Customer Relationship Management Retail 116

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Finding and engaging with creators and then agreeing on terms takes time.

Launch 120

Launch B2B Campaign Follow-up 120

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Collaborate with content creators to ensure alignment with overall marketing goals and to enhance the effectiveness of campaigns through data-driven recommendations. I am trained with MarTech content. Here’s something somebody asked me!

Strategize 125

Strategize Campaign Follow-up Technology 125

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C 98

B2C Government Manufacturing Retail 98

Salesforce

OCTOBER 21, 2024

A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their work repeatable, consistent or scalable. Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition.

Campaign 59

Campaign Launch SQL B2C 59

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 113

Campaign Objectives and Key Results Angle Promote 113